Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Previous research indicates the importance of content creation development in interactive television (iTV) advertising, which could bring the opportunities for advertisers to increase the effectiveness and interactivity of the iTV advertising. Impulse purchase is one of the important factors that influence consumers to purchase product. Previous studies revealed that impulse purchase behavior has been studied in different medium such as website, traditional television, and retail store. However, those studies are not dedicated to design models to increase impulse purchase tendency on iTV advertising. Hence, this study focuses on the development of a Conceptual Design Model of Interactive Television Advertising that could influence impulse purchase tendency. The model is shortnamed as iTVAdIP. Four (4) specific objectives were formulated: (i) to identify relevant impulse purchase components for iTV advertising, (ii) to develop a conceptual design model and a conformity tool of the iTVAdIP that embed impulse purchase tendency elements, (iii) to validate the proposed conceptual design model, and (iv) to measure the perceived influence of the conceptual design model elements on impulse purchase tendency. This study followed design science research methodology. The conceptual design model was validated through expert review. Then, an instrument was developed to measure the perceived influence of the conceptual design model. Eight dimensions were elicited from various relevant studies to form the instrument which are perceived ease of use, perceived usefulness, clarity, flexibility, visibility, applicability, satisfaction and motivation. A total of 37 potential advertising designers participated in this study. The results show that all dimensions are significantly correlated to the overall perceived influence, and the mean score of the overall perceived influence is high. Therefore, it is concluded that the iTVAdIP conceptual design model with its proposed elements is perceived as able to influence impulse purchase tendency. The iTVAdIP conceptual design model together with the conformity tool are the main contributions of this study. Both can be adopted as impulse purchase design guidelines for the advertising designers particularly the novice ones

Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: a survey

Impulse purchase (IP) is an imperative factor for consumer to purchase products. However, studies related to IP for interactive television (iTV) advertising are minimal.Literatures show that most of IP related studies are mainly focusing on other medium like website, traditional TV, and not to mention the traditional retail store.Due to that, through a systematic process, a design model for developing iTV advertising with influence towards impulse purchase tendency was developed and tested in this study.The design model is named as iTVAdIP and comprises of three main component; technology, impulse purchase, and development process.This paper describes a survey, which measures the perceived influence of iTVAdIP design model towards impulse purchase tendency.A total of 37 potential advertising designers were involved in the survey. The results indicate that the iTVAdIP is perceived as practical and workable in developing iTV advertisement that could influence consumer to buy the advertised product

Bridging the Gap between Processes and Data -- Proposing and Evaluating Activity Views

Business processes constantly generate, manipulate, and consume data that are managed by organizational databases. Despite being central to business process modeling, the link between processes and data is often handled by developers during process implementation, thus leaving the connection unexplored during conceptual design. However, supporting process designers in understanding the structure and semantics of the conceptual data related to a process may result in better communication with stakeholders and improved data-aware process models. In this paper, we introduce, formalize, and experimentally evaluate a novel conceptual view that bridges the gap between process and data models, and show some kinds of interesting insights that can be derived when reasoning about such connection

Tackling Dierent Business Process Perspectives

Business Process Management (BPM) has emerged as a discipline to design, control, analyze, and optimize business operations. Conceptual models lie at the core of BPM. In particular, business process models have been taken up by organizations as a means to describe the main activities that are performed to achieve a specific business goal. Process models generally cover different perspectives that underlie separate yet interrelated representations for analyzing and presenting process information. Being primarily driven by process improvement objectives, traditional business process modeling languages focus on capturing the control flow perspective of business processes, that is, the temporal and logical coordination of activities. Such approaches are usually characterized as \u201cactivity-centric\u201d. Nowadays, activity-centric process modeling languages, such as the Business Process Model and Notation (BPMN) standard, are still the most used in practice and benefit from industrial tool support. Nevertheless, evidence shows that such process modeling languages still lack of support for modeling non-control-flow perspectives, such as the temporal, informational, and decision perspectives, among others. This thesis centres on the BPMN standard and addresses the modeling the temporal, informational, and decision perspectives of process models, with particular attention to processes enacted in healthcare domains. Despite being partially interrelated, the main contributions of this thesis may be partitioned according to the modeling perspective they concern. The temporal perspective deals with the specification, management, and formal verification of temporal constraints. In this thesis, we address the specification and run-time management of temporal constraints in BPMN, by taking advantage of process modularity and of event handling mechanisms included in the standard. Then, we propose three different mappings from BPMN to formal models, to validate the behavior of the proposed process models and to check whether they are dynamically controllable. The informational perspective represents the information entities consumed, produced or manipulated by a process. This thesis focuses on the conceptual connection between processes and data, borrowing concepts from the database domain to enable the representation of which part of a database schema is accessed by a certain process activity. This novel conceptual view is then employed to detect potential data inconsistencies arising when the same data are accessed erroneously by different process activities. The decision perspective encompasses the modeling of the decision-making related to a process, considering where decisions are made in the process and how decision outcomes affect process execution. In this thesis, we investigate the use of the Decision Model and Notation (DMN) standard in conjunction with BPMN starting from a pattern-based approach to ease the derivation of DMN decision models from the data represented in BPMN processes. Besides, we propose a methodology that focuses on the integrated use of BPMN and DMN for modeling decision-intensive care pathways in a real-world application domain

Toward a Generalized Model of Biomedical Query Mediation to Improve Electronic Health Record Data Retrieval

The electronic health record (EHR) is an invaluable resource for medical knowledge discovery. EHR data interrogation requires significant medical and technical knowledge. To access EHR data, medical researchers often rely on query analysts to translate their EHR information needs into EHR database queries. The conversation between the medical researcher and the query analyst is an information needs negotiation; I have named this process biomedical query mediation (BQM). There exists no BQM standard to guide medical researchers and query analysts to effectively bridge the communication gap between these medical and technical experts. The current practice of BQM likely varies among query analysts. This variation may contribute to the delivery of EHR data sets with varying degrees of accuracy. For example, a query analyst may return an EHR dataset that misrepresents the medical researcher’s information need or another query analyst may return a different EHR dataset to the medical researcher for the same information need. The process used to formulate the medical researcher’s information need and translate that need into an executable EHR database query may have severe downstream consequences affecting the reliability and quality of EHR datasets for medical research. This dissertation contributes early understandings of the BQM process and thereby improves the transparency and highlights the complexity of BQM by completing five studies: 1) survey the literature from other information intensive scientific disciplines to identify knowledge and methods potentially useful for BQM, 2) perform a review of existing tools and forms for assisting researchers in BQM, 3) perform a content analysis of the BQM process, 4) conduct a cognitive task analysis to detail a generalized workflow, and 5) develop an enriched concept schema to capture comprehensive EHR data needs. This dissertation employs extensive qualitative methods using grounded theory, expert interviews, and cognitive task analysis to produce a deep understanding of BQM. Additionally, I contribute a promising concept class schema to represent medical researchers’ EHR data needs to help standardize the BQM process

Learner-generated comic (lgc): a production model

Recent advancement of authoring tools has fostered widespread interest towards using comics as a Digital Storytelling medium. This technology integrated learning approach is known as Learner-Generated Comic (LGC) production; where learners' knowledge and ideas on various subjects are synthesized in a form of digital educational comic. Despite the prior evidences for the didactic values of LGC production, most scholars do not emphasise on a quality, theoretically supported, and strategic LGC production methodology that accommodate to interrelated key elements and production methods of LGC. As a result, there is a tendency to view LGC production as challenging and impractical. Essentially, there is a lack of conceptual models and methods that comprehensively tailor the crucial theories, elements, techniques, technological, and systematic processes of LGC production. Within this context, this study attempts to propose LGC production model that serves as systematic approach which includes the fundamental components for learners to produce digital educational comics. Therefore, in order to accomplish the main aim, a number of sub objectives are formed: (1) to determine the core components for LGC production model, (2) to construct a systematic LGC production model based on the identified components, (3) to evaluate the proposed LGC production model, and (4) to assess the LGC products developed by the proposed model users. This study adopts the Design Science Research methodology as the framework of the research process. Activities of LGC production model construction include literature review and comparative study, expert consultation, and user participation. The proposed model is evaluated through user experience testing and expert review. Results from hypothesis testing concludes that the proposed LGC production model is significantly perceived as having quality in serving as a guideline for learners to design and develop digital educational comics. It was also found that the proposed model has been well-accepted by local and international experts. In addition, assessment of LGC products developed from the user experience testing has implicated there are significance differences between LGC products developed by the proposed model users and non-users. In conclusion, adoption of a systematic, scholarly grounded, and authenticated LGC production model can contribute to the planning, implementation, and evaluation of Digital Storytelling session that enhance learning experience through LGC design and development

The potential role of public-private partnerships in the South African economy : an innovative conceptual public-private partnerships model for small and medium enterprise development

The introduction of PPPs in infrastructure provision has changed the way in which governments around the world now view infrastructure provision. However, the introduction of PPPs to deliver the needed infrastructure has benefited only a few companies. Most of these companies are the big construction firms that possess technological know-how and those that have the financial ability to execute large infrastructure projects. Although SMEs are important for employment creation, inequality and poverty reduction, the participation of SMEs in these PPP projects is very low. This is because PPP models in developing countries are based on those used in developed economies, and such models ignore the socio-economic problems facing developing countries. Therefore, this study argues that PPP projects in developing countries present an opportunity for growing the SME sectors in developing countries. It challenges the viewpoint of seeing infrastructure backlogs only as providing opportunities to big private sector companies and argues that infrastructure backlogs can be used by governments to reduce the triple challenges of unemployment, poverty and inequality by linking SMEs to PPP projects. The traditional PPP model that is being applied by many developing countries does not fully encourage the participation of SMEs in PPP projects, as most of the projects executed through this model are bundled into big projects that SMEs cannot execute due to a lack of technological know-how and weak balance sheets. The study therefore suggests different ways in which the participation of SMEs in PPP projects could be improved based on the results of the survey conducted for this study. The study then proposes an “innovative conceptual PPP model for sustainable SME development” that takes into account the needs for developing countries to create jobs, reduce poverty and inequality. It also takes into account all challenges for SMEs identified through the review of literature and the study survey.EconomicsD. Litt. et Phil. (Economics

Evaluating the Functionality of Conceptual Models

Conceptual models serve as the blueprints of information systems and their quality plays decisive role in the success of the end system. It has been witnessed that majority of the IS change-requests results due to deficient functionalities in the information systems. Therefore, a good analysis and design method should ensure that conceptual models are functionally correct and complete as they are the communicating mediator between the users and the development team. Conceptual model is said to be functionally complete if it represents all the relevant features of the application domain and covers all the specified requirements. Our approach evaluates the functional aspects on multiple levels of granularity in addition to providing the corrective actions or transformation for improvement. This approach has been empirically validated by practitioners through a survey