Collective Influence of Multiple Spreaders Evaluated by Tracing Real Information Flow in Large-Scale Social Networks

Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence maximization. In contrast to heuristic methods evaluating nodes' significance separately, CI method inspects the collective influence of multiple spreaders. Despite that CI applies to the influence maximization problem in percolation model, it is still important to examine its efficacy in realistic information spreading. Here, we examine real-world information flow in various social and scientific platforms including American Physical Society, Facebook, Twitter and LiveJournal. Since empirical data cannot be directly mapped to ideal multi-source spreading, we leverage the behavioral patterns of users extracted from data to construct "virtual" information spreading processes. Our results demonstrate that the set of spreaders selected by CI can induce larger scale of information propagation. Moreover, local measures as the number of connections or citations are not necessarily the deterministic factors of nodes' importance in realistic information spreading. This result has significance for rankings scientists in scientific networks like the APS, where the commonly used number of citations can be a poor indicator of the collective influence of authors in the community.Comment: 11 pages, 4 figure

Information Filtering on Coupled Social Networks

In this paper, based on the coupled social networks (CSN), we propose a hybrid algorithm to nonlinearly integrate both social and behavior information of online users. Filtering algorithm based on the coupled social networks, which considers the effects of both social influence and personalized preference. Experimental results on two real datasets, \emph{Epinions} and \emph{Friendfeed}, show that hybrid pattern can not only provide more accurate recommendations, but also can enlarge the recommendation coverage while adopting global metric. Further empirical analyses demonstrate that the mutual reinforcement and rich-club phenomenon can also be found in coupled social networks where the identical individuals occupy the core position of the online system. This work may shed some light on the in-depth understanding structure and function of coupled social networks

Extracting Implicit Social Relation for Social Recommendation Techniques in User Rating Prediction

Recommendation plays an increasingly important role in our daily lives. Recommender systems automatically suggest items to users that might be interesting for them. Recent studies illustrate that incorporating social trust in Matrix Factorization methods demonstrably improves accuracy of rating prediction. Such approaches mainly use the trust scores explicitly expressed by users. However, it is often challenging to have users provide explicit trust scores of each other. There exist quite a few works, which propose Trust Metrics to compute and predict trust scores between users based on their interactions. In this paper, first we present how social relation can be extracted from users' ratings to items by describing Hellinger distance between users in recommender systems. Then, we propose to incorporate the predicted trust scores into social matrix factorization models. By analyzing social relation extraction from three well-known real-world datasets, which both: trust and recommendation data available, we conclude that using the implicit social relation in social recommendation techniques has almost the same performance compared to the actual trust scores explicitly expressed by users. Hence, we build our method, called Hell-TrustSVD, on top of the state-of-the-art social recommendation technique to incorporate both the extracted implicit social relations and ratings given by users on the prediction of items for an active user. To the best of our knowledge, this is the first work to extend TrustSVD with extracted social trust information. The experimental results support the idea of employing implicit trust into matrix factorization whenever explicit trust is not available, can perform much better than the state-of-the-art approaches in user rating prediction

Studying Diffusion of Viral Content at Dyadic Level

Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. As theory explaining the role of influentials moves slightly to reduce their importance in the propagation of viral content, authors of the following paper have studied the information epidemic in a social networking platform in order to confirm recent theoretical findings in this area. While most of related experiments focus on the level of individuals, the elementary entities of the following analysis are dyads. The authors study behavioral motifs that are possible to observe at the dyadic level. The study shows significant differences between dyads that are more vs less engaged in the diffusion process. Dyads that fuel the diffusion proccess are characterized by stronger relationships (higher activity, more common friends), more active and networked receiving party (higher centrality measures), and higher authority centrality of person sending a viral message.Comment: ASONAM 2012, The 2012 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining. IEEE Computer Society, pp. 1291-129