Harnessing the power of the general public for crowdsourced business intelligence: a survey

International audienceCrowdsourced business intelligence (CrowdBI), which leverages the crowdsourced user-generated data to extract useful knowledge about business and create marketing intelligence to excel in the business environment, has become a surging research topic in recent years. Compared with the traditional business intelligence that is based on the firm-owned data and survey data, CrowdBI faces numerous unique issues, such as customer behavior analysis, brand tracking, and product improvement, demand forecasting and trend analysis, competitive intelligence, business popularity analysis and site recommendation, and urban commercial analysis. This paper first characterizes the concept model and unique features and presents a generic framework for CrowdBI. It also investigates novel application areas as well as the key challenges and techniques of CrowdBI. Furthermore, we make discussions about the future research directions of CrowdBI

Systems and Methods for Measuring and Improving End-User Application Performance on Mobile Devices

In today's rapidly growing smartphone society, the time users are spending on their smartphones is continuing to grow and mobile applications are becoming the primary medium for providing services and content to users. With such fast paced growth in smart-phone usage, cellular carriers and internet service providers continuously upgrade their infrastructure to the latest technologies and expand their capacities to improve the performance and reliability of their network and to satisfy exploding user demand for mobile data. On the other side of the spectrum, content providers and e-commerce companies adopt the latest protocols and techniques to provide smooth and feature-rich user experiences on their applications. To ensure a good quality of experience, monitoring how applications perform on users' devices is necessary. Often, network and content providers lack such visibility into the end-user application performance. In this dissertation, we demonstrate that having visibility into the end-user perceived performance, through system design for efficient and coordinated active and passive measurements of end-user application and network performance, is crucial for detecting, diagnosing, and addressing performance problems on mobile devices. My dissertation consists of three projects to support this statement. First, to provide such continuous monitoring on smartphones with constrained resources that operate in such a highly dynamic mobile environment, we devise efficient, adaptive, and coordinated systems, as a platform, for active and passive measurements of end-user performance. Second, using this platform and other passive data collection techniques, we conduct an in-depth user trial of mobile multipath to understand how Multipath TCP (MPTCP) performs in practice. Our measurement study reveals several limitations of MPTCP. Based on the insights gained from our measurement study, we propose two different schemes to address the identified limitations of MPTCP. Last, we show how to provide visibility into the end- user application performance for internet providers and in particular home WiFi routers by passively monitoring users' traffic and utilizing per-app models mapping various network quality of service (QoS) metrics to the application performance.PHDComputer Science & EngineeringUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttps://deepblue.lib.umich.edu/bitstream/2027.42/146014/1/ashnik_1.pd

Evaluating Sensor Data in the Context of Mobile Crowdsensing

With the recent rise of the Internet of Things the prevalence of mobile sensors in our daily life experienced a huge surge. Mobile crowdsensing (MCS) is a new emerging paradigm that realizes the utility and ubiquity of smartphones and more precisely their incorporated smart sensors. By using the mobile phones and data of ordinary citizens, many problems have to be solved when designing an MCS-application. What data is needed in order to obtain the wanted results? Should the calculations be executed locally or on a server? How can the quality of data be improved? How can the data best be evaluated? These problems are addressed by the design of a streamlined approach of how to create an MCS-application while having all these problems in mind. In order to design this approach, an exhaustive literature research on existing MCS-applications was done and to validate this approach a new application was designed with its help. The procedure of designing and implementing this application went smoothly and thus shows the applicability of the approach

Mobile localization : approach and applications

textLocalization is critical to a number of wireless network applications. In many situations GPS is not suitable. This dissertation (i) develops novel localization schemes for wireless networks by explicitly incorporating mobility information and (ii) applies localization to physical analytics i.e., understanding shoppers' behavior within retail spaces by leveraging inertial sensors, Wi-Fi and vision enabled by smart glasses. More specifically, we first focus on multi-hop mobile networks, analyze real mobility traces and observe that they exhibit temporal stability and low-rank structure. Motivated by these observations, we develop novel localization algorithms to effectively capture and also adapt to different degrees of these properties. Using extensive simulations and testbed experiments, we demonstrate the accuracy and robustness of our new schemes. Second, we focus on localizing a single mobile node, which may not be connected with multiple nodes (e.g., without network connectivity or only connected with an access point). We propose trajectory-based localization using Wi-Fi or magnetic field measurements. We show that these measurements have the potential to uniquely identify a trajectory. We then develop a novel approach that leverages multi-level wavelet coefficients to first identify the trajectory and then localize to a point on the trajectory. We show that this approach is highly accurate and power efficient using indoor and outdoor experiments. Finally, localization is a critical step in enabling a lot of applications --- an important one is physical analytics. Physical analytics has the potential to provide deep-insight into shoppers' interests and activities and therefore better advertisements, recommendations and a better shopping experience. To enable physical analytics, we build ThirdEye system which first achieves zero-effort localization by leveraging emergent devices like the Google-Glass to build AutoLayout that fuses video, Wi-Fi, and inertial sensor data, to simultaneously localize the shoppers while also constructing and updating the product layout in a virtual coordinate space. Further, ThirdEye comprises of a range of schemes that use a combination of vision and inertial sensing to study mobile users' behavior while shopping, namely: walking, dwelling, gazing and reaching-out. We show the effectiveness of ThirdEye through an evaluation in two large retail stores in the United States.Computer Science

Transit Demand Estimation And Crowding Prediction Based On Real-Time Transit Data

With an increasing number of intelligent analytic techniques and increasing networking capabilities, municipal transit authorities can leverage real-time data to estimate transit volume and predict crowding conditions. We introduce a proactive Transit Demand Estimation and Prediction System (TraDEPS) – an approach that has the potential to prevent crowding and improve transit service, by measuring the transit activity (the number of passengers on the individual modes of public transportation and the demand on a route), and estimating crowding levels at a given time. This system utilizes a combination of real-time data streams from multiple sources, a predictive model and data analytics for transit management. The problem of transit crowding is translated into transit activity prediction, as the latter is a straightforward indicator of the former. This thesis delivers the following contributions: (1) A crowding prediction model. (2) A system supporting the methodology. (3) A feature which displays different crowding level conditions of a route on a web map