Relationship Electronic Word of Mouth with College Image

Globalization in higher education has a direct impact on competition among universities in Indonesiawhich becomes keener. The competition motivates each university to continuously improve its quality. The existence of the Internet creates electronic communications and this is the beginning of the term Electronic Word of Mouth (eWOM). Electronic word of mouth has become a phenomenon that is essential to the improvement of the image in a company / organization / institution. This study aims to identify and analyze the influence of someone's motivation who engaged in electronic word of mouth to enhance the image of the college. This research used quantitative method by analyzing the data using Structural Equation Modeling (SEM). SEM is review the multivariate analysis of variables or using scale nominal / ratio. Research shows that people are motivated to do eWOM because positive self enhancement, to helping the company, and advice seeking. The findings suggest that eWOM positive and significant effect on the image of the college

Pengaruh Electronic Word of Mouth Terhadap Brand Image Serta Dampaknya Pada Minat Beli (Survei Pada Mahasiswa Universitas Brawijaya Malang Angkatan 2015/2016 Pengguna Smartphone)

The type of research used is explanatory research (explanatory research) with quantitative approach. A sample of 122 respondents who are Student of Brawijaya University Class of 2015/2016 Smartphone Users, and use proportional random sampling techniques. Methods of data collection using questionnaires. Analysis of the data used is descriptive analysis and Path ( Path Analysis) with SPSS. The results of research show that: Electronic Word of Mouth variables has significantly influence on Brand Image variables; Brand Image variables has significantly influence on Purchase Intention variables; Electronic Word of Mouth variables has significantly influence on Purchase Intention variables. Based result above, It can be concluded that the Electronic Word of Mouth affect the Brand Image and Purchase Intention, either directly or indirectly. Thus, Xiaomi must be actively to updating the advantages product and interact with consumers to trigger the electronic word of mouth. Thus making consumers actively participate in providing recommendations and reviews of products

Pengaruh Electronic Word of Mouth Terhadap Citra Destinasi Serta Dampaknya Pada Minat Dan Keputusan Berkunjung (Survei Pada Followers Aktif Akun Instagram Indtravel Yang Telah Mengunjungi Destinasi Wisata Di Indonesia)

The development of information and communication technology growing rapidly can be used to introduce Indonesian tourism brand. One way to introduce these brands is through electronic word of mouth on travelers using instagram. Electronic word of mouth communication is recognized can attach destination image on tourists minds so that can provoke the tourist interest and decision to visit tourism destination. The purpose of this study was to examine the influence of electronic word of mouth on the destination image of tourism and its impact on the interest and visit decision. Survey was conducted on 113 active followers of Indtravel instagram account. Analysis were performed using descriptive analysis and path analysis. The result of this study indicate that Electronic Word of Mouth is significantly effect on destination Image, Electronic Word of Mouth is significantly effect on Visit Intention, Electronic Word of Mouth is not significantly effect on Visit Decision, destination Image is significantly effect on Visit Intention, destination Image is not significanly effect on Visit Decision and Visit Intention is significantly effect on Visit Decision. This study found that electronic word of mouth through social media instagram is one effective way to form destination Image and to make visit decision

PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP PURCHASE INTENTION PRODUK KOSMETIK WARDAH DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi pada Konsumen Produk Kosmetik Wardah di Universitas Muhammadiyah Malang)

Usage lectronic word of mouth in consumer communications today helped its emergence purchase intention on certain products, especially in the field of cosmetics for women, brand image existing products also help increase consumer purchasing intentions. This research aims to find out whether electronic word of mouth has a significant effect on purchase intention Wardah cosmetic products with brand image as a mediating variable using techniques of structural equation modeling with the help of analytical tools Smart PLS 4. The type of research used is quantitative research with a sample size of 120 respondents who meet the sample criteria and were taken using techniques of accidental sampling. This research data was obtained through a questionnaire in the form of google form which was distributed to students at the University of Muhammadiyah Malang. The research results show that electronic word of mouth positive and significant effect on purchase intention, electronic word of mouth positive and significant effect on brand image, brand image significant effect on purchase intention, and electronic word of mouth positive influence on purchase intention through brand image as a mediating variable

PENGARUH CITRA MEREK TERHADAP NIAT BELI ULANG KONSUMEN DENGAN ELECTRONIC WORD OF MOUTH SEBAGAI PEMODERASI (Survey Pada Konsumen Restoran Jepang Sushisamp di Kota Sampit)

This research was conducted to examine the influence of brand image on consumer repurchase intentions with electronic word of mouth as a moderator. The population in this research consisted of Sushisamp consumers in the city of Sampit, where the population was considered infinite. The sample included 100 respondents, used a purposive sampling technique. Data analysis in this research used Moderated Regression Analysis. The research results showed that brand image had a positive and significant effect on repurchase intention. Electronic word of mouth also had a positive and significant effect on repurchase intentions. However, the research showed that electronic word of mouth, as a moderating variable, could not moderate the influence of brand image on repurchase intention

The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers' Involvements in Purchasing Decisions?

. In the fourth industrial revolution, technology plays a greater role in influencing customers' preferences towards certain brands. Internet and social media platform has become a powerful marketing tool for sharing relatable experiences among customers online. The objective of this research was to investigate the role of Electronic Word of Mouth (EWOM) on Brand Equity and its impact on Purchasing Decision of Imported Shoes in Bekasi, Indonesia. This research used primary data by distributing questionnaires to 162 customers of imported shoes. The data of this research was analyzed through SPSS and the hypotheses were tested by employing Binomial Logistic Regression. The result of this research suggested that E-WOM has a positive impact on all dimensions of Brand Equity and a good online Brand Equity generates high customers' involvements in purchasing decisions. The highest influencer towards Purchasing Decision was Brand Awareness; whereas the least influencing variable was Perceived Quality

Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth

This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia