Toward Auto-netnography in Consumer Studies

The purpose of this paper is to offer an argument for a wider acceptance and adoption of online auto-ethnography - or auto-netnography as an alternative social media research method to online ethnography - or netnography - when undertaking consumer research. As an online research method, netnographies have attracted increasing attention from researchers in various inter-disciplinary studies during recent years but the method is still not considered mainstream. Whilst the proliferation of online communities using various social media platforms is increasingly supporting consumers when making product/service choices, the adoption of netnographies appears to leave room for an extension towards the consideration by consumer researchers of how auto-netnography could highlight these researchers' own personal experiences in online communities. Auto-netnography allows the researcher to capture their own online experiences as a consumer would through social observation, reflexive note taking, and other forms of data. Contemporary technology can also provide a more innovative approach with artificial intelligence offering an alternative dimension. We contend there is a need for consumer researchers - both academic and practitioner - to further reflect on and discuss the deployment of auto-netnography in order to contribute to further exploration of online communities through the qualitative lens

The Sound of the Suburbs: A Case Study of Three Garage Bands in San Jose, California during the 1960s

The Chocolate Watchband, the Count Five, and the Syndicate of Sound were three garage bands from San Jose, California. During the 1960s, before the high‐tech economy transformed the Santa Clara Valley into Silicon Valley, San Jose was a culturally sleepy suburb. This paper will examine these three groups in the context of 1960s culture and society and will compare and contrast their image and musical output with that of the better‐known “hippie” music scene originating an hour north in San Francisco

Symbolic capital and the production discourse of The American Music Show: a microhistory of Atlanta cable access

The American Music Show, an Atlanta cable public access television show that ran from 1981 to 2005, is not only a forgotten piece of production history but also a fertile case study. This article—situated in both local Atlanta and national cable access contexts in which the show began—uses the tools of production studies to construct a microhistory of local cable access, analyzing the hopes, ideals, ethos, and actual production practices that surrounded the show. The producers of The American Music Show refl ect on their work in the initial years of the show as creatively avant-garde but ultimately limited within the commercial structures of television. It is that tension that has enabled them to claim part of the show’s symbolic capital.Published versio

The commodification of information and the control of expression

The author suggests that the tendency of legal systems to treat information as property is creating threats to expression, particularly in the areas of copyright and privacy. Article by Professor Fred H. Cate (Professor of law and Ira C. Batman Faculty Fellow at the Indiana University School of Law – Bloomington) based on his lecture given at the IALS on 15 May 2002. Published in Amicus Curiae - Journal of the Institute of Advanced Legal Studies and its Society for Advanced Legal Studies. The Journal is produced by the Society for Advanced Legal Studies at the Institute of Advanced Legal Studies, University of London

Spartan Daily, December 3, 1948

Volume 37, Issue 45https://scholarworks.sjsu.edu/spartandaily/11158/thumbnail.jp

Spartan Daily, March 15, 1977

Volume 68, Issue 28https://scholarworks.sjsu.edu/spartandaily/6182/thumbnail.jp

Spartan Daily, March 15, 1977

Volume 68, Issue 28https://scholarworks.sjsu.edu/spartandaily/6182/thumbnail.jp

Music on the margins : fiddle music in Cape Breton

Publisher PD

Lemons on the Web: A Signalling Approach to the Problem of Trust in Internet Commerce

Asymmetric information is at the heart of situations involving trust. In the case of B2C Internet commerce, the information asymmetry typically relates to the difficulty that consumers have of distinguishing between "trustworthy" and "untrustworthy" Web merchants. The impasse can be resolved by the use of signals by trustworthy Web merchants to differentiate themselves from untrustworthy ones. Using an experimental design where subjects are exposed to a series of purchase choices, we investigate three possible signals, an unconditional money-back guarantee, branding, and privacy statement, and test their efficacy. Our empirical results confirm the predictions suggested by signalling theory.trust (social behaviour), consumer behaviour

Access Magazine, December 2013

https://scholarworks.sjsu.edu/accessmagazine/1011/thumbnail.jp