6 research outputs found
Sentiment Analysis of Textual Content in Social Networks. From Hand-Crafted to Deep Learning-Based Models
Aquesta tesi proposa diversos mètodes avançats per analitzar automà ticament el contingut textual compartit a les xarxes socials i identificar les opinions, emocions i sentiments a diferents nivells d’anà lisi i en diferents idiomes.
Comencem proposant un sistema d’anà lisi de sentiments, anomenat SentiRich, basat en un conjunt ric d’atributs, inclosa la informació extreta de lèxics de sentiments i models de word embedding pre-entrenats. A continuació, proposem un sistema basat en Xarxes Neurals Convolucionals i regressors XGboost per resoldre una sèrie de tasques d’anà lisi de sentiments i emocions a Twitter. Aquestes tasques van des de les tasques tÃpiques d’anà lisi de sentiments fins a determinar automà ticament la intensitat d’una emoció (com ara alegria, por, ira, etc.) i la intensitat del sentiment dels autors a partir dels seus tweets. També proposem un nou sistema basat en Deep Learning per solucionar el problema de classificació de les emocions múltiples a Twitter. A més, es va considerar el problema de l’anà lisi del sentiment depenent de l’objectiu. Per a aquest propòsit, proposem un sistema basat en Deep Learning que identifica i extreu l'objectiu dels tweets. Tot i que alguns idiomes, com l’anglès, disposen d’una à mplia gamma de recursos per permetre l’anà lisi del sentiment, a la majoria de llenguatges els hi manca. Per tant, utilitzem la tècnica d'anà lisi de sentiments entre idiomes per desenvolupar un sistema nou, multilingüe i basat en Deep Learning per a llenguatges amb pocs recursos lingüÃstics. Proposem combinar l’ajuda a la presa de decisions multi-criteri i anà lisis de sentiments per desenvolupar un sistema que permeti als usuaris la possibilitat d’explotar tant les opinions com les seves preferències en el procés de classificació d’alternatives. Finalment, vam aplicar els sistemes desenvolupats al camp de la comunicació de les marques de destinació a través de les xarxes socials. Amb aquesta finalitat, hem recollit tweets de persones locals, visitants i els gabinets oficials de Turisme de diferents destinacions turÃstiques i es van analitzar les opinions i les emocions compartides en ells. En general, els mètodes proposats en aquesta tesi milloren el rendiment dels enfocaments d’última generació i mostren troballes apassionants.Esta tesis propone varios métodos avanzados para analizar automáticamente el contenido textual compartido en las redes sociales e identificar opiniones, emociones y sentimientos, en diferentes niveles de análisis y en diferentes idiomas. Comenzamos proponiendo un sistema de análisis de sentimientos, llamado SentiRich, que está basado en un conjunto rico de caracterÃsticas, que incluyen la información extraÃda de léxicos de sentimientos y modelos de word embedding previamente entrenados. Luego, proponemos un sistema basado en redes neuronales convolucionales y regresores XGboost para resolver una variedad de tareas de análisis de sentimientos y emociones en Twitter. Estas tareas van desde las tÃpicas tareas de análisis de sentimientos hasta la determinación automática de la intensidad de una emoción (como alegrÃa, miedo, ira, etc.) y la intensidad del sentimiento de los autores de los tweets. También proponemos un novedoso sistema basado en Deep Learning para abordar el problema de clasificación de emociones múltiples en Twitter. Además, consideramos el problema del análisis de sentimientos dependiente del objetivo. Para este propósito, proponemos un sistema basado en Deep Learning que identifica y extrae el objetivo de los tweets.
Si bien algunos idiomas, como el inglés, tienen una amplia gama de recursos para permitir el análisis de sentimientos, la mayorÃa de los idiomas carecen de ellos. Por lo tanto, utilizamos la técnica de Análisis de Sentimiento Inter-lingual para desarrollar un sistema novedoso, multilingüe y basado en Deep Learning para los lenguajes con pocos recursos lingüÃsticos. Proponemos combinar la Ayuda a la Toma de Decisiones Multi-criterio y el análisis de sentimientos para desarrollar un sistema que brinde a los usuarios la capacidad de explotar las opiniones junto con sus preferencias en el proceso de clasificación de alternativas. Finalmente, aplicamos los sistemas desarrollados al campo de la comunicación de las marcas de destino a través de las redes sociales. Con este fin, recopilamos tweets de personas locales, visitantes, y gabinetes oficiales de Turismo de diferentes destinos turÃsticos y analizamos las opiniones y las emociones compartidas en ellos. En general, los métodos propuestos en esta tesis mejoran el rendimiento de los enfoques de vanguardia y muestran hallazgos interesa.This thesis proposes several advanced methods to automatically analyse textual content shared on social networks and identify people’ opinions, emotions and feelings at a different level of analysis and in different languages.
We start by proposing a sentiment analysis system, called SentiRich, based on a set of rich features, including the information extracted from sentiment lexicons and pre-trained word embedding models. Then, we propose an ensemble system based on Convolutional Neural Networks and XGboost regressors to solve an array of sentiment and emotion analysis tasks on Twitter. These tasks range from the typical sentiment analysis tasks, to automatically determining the intensity of an emotion (such as joy, fear, anger, etc.) and the intensity of sentiment (aka valence) of the authors from their tweets. We also propose a novel Deep Learning-based system to address the multiple emotion classification problem on Twitter. Moreover, we considered the problem of target-dependent sentiment analysis. For this purpose, we propose a Deep Learning-based system that identifies and extracts the target of the tweets.
While some languages, such as English, have a vast array of resources to enable sentiment analysis, most low-resource languages lack them. So, we utilise the Cross-lingual Sentiment Analysis technique to develop a novel, multi-lingual and Deep Learning-based system for low resource languages. We propose to combine Multi-Criteria Decision Aid and sentiment analysis to develop a system that gives users the ability to exploit reviews alongside their preferences in the process of alternatives ranking. Finally, we applied the developed systems to the field of communication of destination brands through social networks. To this end, we collected tweets of local people, visitors, and official brand destination offices from different tourist destinations and analysed the opinions and the emotions shared in these tweets
Twitter Analysis to Predict the Satisfaction of Saudi Telecommunication Companies’ Customers
The flexibility in mobile communications allows customers to quickly switch from one service provider to
another, making customer churn one of the most critical challenges for the data and voice telecommunication
service industry. In 2019, the percentage of post-paid telecommunication customers in Saudi Arabia
decreased; this represents a great deal of customer dissatisfaction and subsequent corporate fiscal losses.
Many studies correlate customer satisfaction with customer churn. The Telecom companies have depended
on historical customer data to measure customer churn. However, historical data does not reveal current
customer satisfaction or future likeliness to switch between telecom companies. Current methods of analysing
churn rates are inadequate and faced some issues, particularly in the Saudi market.
This research was conducted to realize the relationship between customer satisfaction and customer churn
and how to use social media mining to measure customer satisfaction and predict customer churn.
This research conducted a systematic review to address the churn prediction models problems and their
relation to Arabic Sentiment Analysis. The findings show that the current churn models lack integrating
structural data frameworks with real-time analytics to target customers in real-time. In addition, the findings
show that the specific issues in the existing churn prediction models in Saudi Arabia relate to the Arabic
language itself, its complexity, and lack of resources.
As a result, I have constructed the first gold standard corpus of Saudi tweets related to telecom companies,
comprising 20,000 manually annotated tweets. It has been generated as a dialect sentiment lexicon extracted
from a larger Twitter dataset collected by me to capture text characteristics in social media. I developed a
new ASA prediction model for telecommunication that fills the detected gaps in the ASA literature and fits
the telecommunication field. The proposed model proved its effectiveness for Arabic sentiment analysis and
churn prediction. This is the first work using Twitter mining to predict potential customer loss (churn) in
Saudi telecom companies, which has not been attempted before. Different fields, such as education, have
different features, making applying the proposed model is interesting because it based on text-mining