Broken News: Market Segmentation and Selective Exposure in Online News

Research has revealed that more Americans than ever are turning to the World Wide Web as their primary source for news and information instead of legacy media outlets such as printed newspapers and magazines and broadcast news. As more and more people rely on the Internet as a primary source for news, it is important to analyze the characteristics and content of online news to expose and correct problems associated with the practices that inform its production and presentation. There are several longstanding practices in the American journalistic tradition that have been adapted to the online news environment. The practices of market segmentation and gatekeeping are two such practices. To date, few studies have explored how internet news coverage differs when the same story is altered to address the perceived interests of specific target audiences. This goal of this study was to collect and examine the characteristics of news stories presented on the homepages of three news websites—the Huffington Post, Huffington Post Black Voices and News One—to arrive at conclusions about the similarities and differences in how news content is reported to a general audience and to an African-American audience. This exploratory study used both Web sphere analysis and qualitative analysis to examine the collected homepage news stories. It used the results of the analyses to explore the possible effects continued market segmentation and selective exposure online could have on discourse in the public sphere. The study found that the legacy media practice of market segmentation was evident when online news reporting on targeted and untargeted news website homepages was compared. The study also revealed that the traditional role of the Black Press in legacy media has been resurrected in new media and is evident on news websites produced by African-Americans, for an African-American audience. Additionally, a qualitative examination of online news coverage of President Barack Obama’s 2012 State of the Union address and the death of Trayvon Martin revealed that the targeted audience influences the editorial slant through which news websites report stories

Persuading the enemy: estimating the persuasive effects of partisan media with the preference-incorporating choice and assignment design

Does media choice cause polarization, or merely reflect it? We investigate a critical aspect of this puzzle: how partisan media contribute to attitude polarization among different groups of media consumers. We implement a new experimental design, called the Preference-Incorporating Choice and Assignment (PICA) design, that incorporates both free choice and forced exposure. We estimate jointly the degree of polarization caused by selective exposure and the persuasive effect of partisan media. Our design also enables us to conduct sensitivity analyses accounting for discrepancies between stated preferences and actual choice, a potential source of bias ignored in previous studies using similar designs. We find that partisan media can polarize both its regular consumers and inadvertent audiences who would otherwise not consume it, but ideologically-opposing media potentially also can ameliorate existing polarization between consumers. Taken together, these results deepen our understanding of when and how media polarize individuals.Accepted manuscrip

The blame is in the frame: inter-reality comparisons of crime reports and local news crime coverage on the internet

Research of crime news suggests that Blacks are over represented as criminals when compared to crime reports; study of race and crime judgments reveals that viewers with heavy amounts of television news viewing associate Blacks with crime more often than viewers who watch lower amounts of television news. Further complicating the perception of Blacks is their lack of diversified coverage in the news. Most coverage of Blacks frames them as liabilities to their communities, while offering few positive depictions to counter the Black criminality frame. The Internet may aid in exacerbating stereotypes of Blacks by allowing users to selectively expose themselves to more crime news than they would receive from traditional media. Prior studies of race and crime coverage have analyzed Chicago, Los Angeles, and Philadelphia news. The current study seeks to reveal if Baton Rouge, Louisiana’s local news websites present an accurate reflection of the crime committed in Baton Rouge and endeavors to reveal the amount of positive, counteractive depictions of Blacks present on such websites

Testing and unpacking the effects of digital fake news: on presidential candidate evaluations and voter support

There is growing worldwide concern that the rampant spread of digital fake news (DFN) via new media technologies is detrimentally impacting Democratic elections. However, the actual influence of this recent Internet phenomenon on electoral decisions has not been directly examined. Accordingly, this study tested the effects of attention to DFN on readers’ Presidential candidate preferences via an experimental web-survey administered to a cross-sectional American sample (N = 552). Results showed no main effect of exposure to DFN on participants’ candidate evaluations or vote choice. However, the perceived believability of DFN about the Democratic candidate negatively mediated evaluations of that candidate—especially amongst far-right ideologues. These results suggest that DFN may at worst reinforce the partisan dispositions of mostly politically conservative Internet users, but does not cause or induce conversions in these dispositions. Overall, this study contributes novel experimental evidence, indicating that the potential electoral impact of DFN, although concerning, is strongly conditional on a reciprocal interaction between message receptibility and a pre-existing right-wing ideological orientation. The said impact is, therefore, likely narrow in scope

Picture Power? The Contribution of Visuals and Text to Partisan Selective Exposure

Today’s high-choice media environment allows citizens to select news in line with their political preferences and avoid content counter to their priors. So far, however, selective exposure research has exclusively studied news selection based on textual cues, ignoring the recent proliferation of visual media. This study aimed to identify the contribution of visuals alongside text in selective exposure to pro-attitudinal, counter-attitudinal and balanced content. Using two experiments, we created a social media-style newsfeed with news items comprising matching and non-matching images and headlines about the contested issues of immigration and gun control in the U.S. By comparing selection behavior of participants with opposing prior attitudes on these topics, we pulled apart the contribution of images and headlines to selective exposure. Findings show that headlines play a far greater role in guiding selection, with the influence of images being minimal. The additional influence of partisan source cues is also considered

Threat Construction and Framing of Cyberterrorism in the U.S. News Media

This research aims to explore the influence of news media on the fear of cyberterrorism and how cyberterrorism is framed in the media. Using a mixed-method approach as a research strategy, this paper reports on two studies that explore the influence of news reading on the fear of cyberterrorism. The first study analyzed survey responses from 1,190 participants and found that increased exposure to reading news media was associated with increased fear of cyberterrorism. The second study, built on the first, sought to investigate how cyberterrorism is framed and constructed as a threat by the US local and national newspapers. The framing and portrayal of cyberterrorism in US newspapers are discussed

Creating democratic citizens? The political effects of the Internet in China

This study explores the perplexing role of the Internet in authoritarian settings. We disentangle the political impact of the Internet along two distinct dimensions, indirect effects and direct effects. While the direct effects of the exposure to the Internet shape political attitudes in a manifest and immediate way, the indirect effects shape various political outcomes via instilling fundamental democratic orientations among citizens. In authoritarian societies such as China, we argue the indirect effects of the Internet as a value changer tend to be potent, transformative and persistent. But the direct effects of the Internet as a mere alternative messenger are likely to be markedly contingent. Relying on the newly developed method of causal mediation analysis and applying the method to data from a recent survey conducted in Beijing, we find strong empirical evidence to support our argument on the two-dimensional impacts of the Internet on authoritarian nations

Terror Management and the News: An Exploration into the Effects of Framing on Mortality Salience

The present study explores the link between Terror Management Theory and the use of its principles within news media. Political news media in the digital age undergoes a variety of framing effects, more specifically episodic and thematic frames of stories. To induce mortality salience, college-aged participants were presented with stories framed from the perspective of an individual’s experience or a general theme of experiences regarding the controversial pro-life topic and a non-controversial hiking topic. These stories are presented in the style of Instagram posts to mirror how college-aged people consume news media. The stories also contain wording designed to induce mortality salience, creating avenues for worldview defense. Following the presentation of the news stories and a short delay, participants then completed a death thought accessibility measure and a questionnaire about their level of agreement or opposition to the news stories presented, displaying either worldview defense or greater worldview adherence. The results from this experiment show increased worldview defense for participants that viewed the controversial post and no significant differences in the amount of death thoughts present in the conscious, although the non-controversial image had a slightly higher average of death thoughts than the controversial post. The implications of these results are discussed

The Evolution of American Microtargeting: An Examination of Trends in Political Messaging

The usage of targeted messaging by political campaigns has seen a drastic evolution over the past half-century. Through advancement in campaign technology, and an increasingly large amount of personal information up for sale, campaigns have continually narrowed their scope from targeting large demographic groups to targeting each voter individually through a process called microtargeting. This presentation examines both the history of microtargeting in American politics, and the potential effects of its utilization

The News You Choose: News Media Preferences Amplify Views on Climate Change

How do choices among information sources reinforce political differences on topics such as climate change? Environmental sociologists have observed large-scale and long-term impacts from news media and think-tank reports, while experimental science-communication studies detect more immediate effects from variations in supplied information. Applying generalized structural equation modeling to recent survey data, previous work is extended to show that political ideology, education and their interaction predict news media information choices in much the same way they predict opinions about climate change itself. Consequently, media information sources serve as intervening variables that can reinforce and, through their own independent effects, amplify existing beliefs about climate change. Results provide empirical support for selective exposure and biased assimilation as mechanisms widening political divisions on climate change in the United States. The findings fit with the reinforcing spirals framework suggesting partisan media strengthens climate change beliefs which then influences subsequent use of media