Towards Economic Models for MOOC Pricing Strategy Design

MOOCs have brought unprecedented opportunities of making high-quality courses accessible to everybody. However, from the business point of view, MOOCs are often challenged for lacking of sustainable business models, and academic research for marketing strategies of MOOCs is also a blind spot currently. In this work, we try to formulate the business models and pricing strategies in a structured and scientific way. Based on both theoretical research and real marketing data analysis from a MOOC platform, we present the insights of the pricing strategies for existing MOOC markets. We focus on the pricing strategies for verified certificates in the B2C markets, and also give ideas of modeling the course sub-licensing services in B2B markets

Peer-to-peer and community-based markets: A comprehensive review

The advent of more proactive consumers, the so-called "prosumers", with production and storage capabilities, is empowering the consumers and bringing new opportunities and challenges to the operation of power systems in a market environment. Recently, a novel proposal for the design and operation of electricity markets has emerged: these so-called peer-to-peer (P2P) electricity markets conceptually allow the prosumers to directly share their electrical energy and investment. Such P2P markets rely on a consumer-centric and bottom-up perspective by giving the opportunity to consumers to freely choose the way they are to source their electric energy. A community can also be formed by prosumers who want to collaborate, or in terms of operational energy management. This paper contributes with an overview of these new P2P markets that starts with the motivation, challenges, market designs moving to the potential future developments in this field, providing recommendations while considering a test-case

Research on the Application of E-commerce to Small and Medium Enterprises (SMEs): the Case of India

SMEs account for a large proportion and play an important role in the development of each country in the world, including India. The globalization will bring many advantages for enterprises however SMEs will face fierce competition at the local, national and International level. In order to maintain and promote the important role of SMEs in the context of increased competition, SMEs have to change and adopt new technologies. E-commerce and digital technologies are bringing opportunities to help SMEs improve their competitiveness, narrow the gap with big enterprises thanks to their fairness and flexibility of the digital business environment.       According to UNIDO (2017), India is one of the countries successfully applying e-commerce to SMEs. Contributing to this success is the important role of the Indian government. Therefore, this paper focuses on researching the application of e-commerce to SMEs in terms of the role of government in promoting and creating an ecosystem for SMEs and e-commerce development

The role of Enterprise portals in Enterprise Integration

Today’s enterprises are moving business systems to the Internet - to connect people, business processes, and people to business processes in enterprise and across enterprise boundaries. The portal brings it all together: business processes, departmental sites, knowledge management resources, enterprise management systems, CRM systems, analytics, email, calendars, external content, transactions, administration, workflow, and more. The goal of this paper is to present the role of the Enterprise Portal in internal and external enterprise integration.Portal, Enterprise Portal, Integration, ETL, EAI, EII

The Relevance of Digital Sharing Business Models for Sustainability

There is a growing discussion about the "Digital Sharing Economy" (DSE). The pervasiveness of digital platforms and the growing interest in a sharing (rather than ownership) style of consumption have allowed for sharing practices to scale up and become a widespread phenomenon. Digital sharing platforms offer a wide variety of services which appear to be more affordable, efficient, and accessible than their conventional counterparts, making them more attractive in the eyes of consumers. The DSE has manifested itself most remarkably in consumer-to-consumer (C2C) and business-to-consumer (B2C) sharing models. New business models have been created to capture and offer the values driving the emerging sharing trend. The innovative, digitally enabled mode of providing access to resources as a service in the DSE has changed consumption patterns both at micro level, as a change in individual lifestyles, and at macro level, manifested in a transformation of socio-economic structures. These ongoing changes may have both positive and negative implications for society from a sustainability perspective. Recognising that the (potential and actual) impacts of sharing platforms on sustainability have not been studied in a systematic way yet, the present paper aims to develop a systematic insight into this interaction by focusing on the business models emerging around sharing platforms as a central starting point. To achieve this, we use a typology of business models that recognizes the affordances and key attributes of sharing in the DSE. The typology covers both C2C and B2C models of sharing. Based on this typology, we discuss the implications of each type of sharing model for sustainability by asking two central questions: How may the given type of sharing affect resource consumption? And what will be the potential impacts on social practices and structures? We hope that the present study can serve as a guideline for assessing the sustainability impacts of sharing platforms -- either already operating in the market or envisaged. By highlighting the aspects most relevant from a sustainability point of view, we expect to contribute to an evolution of the DSE business models towards sustainable development

Practices of Using Blockchain Technology in ICT under the Digitalization of the World Economy

Abstract. Pursuing the purpose of effective functioning in today's conditions, the business is forced to transform rapidly, to modernize at all levels. The world is changing, erasing the limits of its certainty. Companies need quality transformations and strategies that are effective in the face of rapid change towards "deep" digitization. Massive corporate management systems increasingly need the flexibility to keep pace with change. And companies with an innovative culture are more in need of creative tasks than implementing detailed regulations. In the post-industrial time of digital economy, issues related to the development of the information sphere, the media and communications, the usage of modern information systems to develop the economy and stabilize social development as a whole, come first. The basic principles of practical application of Blockchain are investigated in the work. The stages of development of Blockchain technology, the stages of development of Blockchain technologies by time, the application of distributed registry technology in Blockchain applications, the principles of construction and operation of Blockchain have been specified. The benefits of using NEM for business are substantiated and the components of Proxima X technology, protocols and service layers, on-line and off-line protocols, decentralized applications are exposed

Car Sharing and Relocation Strategies: a Case Study Comparison in the Italian Market

The sharing economy represents an economic model based on the sharing of goods and services. In particular, this paper examines car sharing model, an attractive alternative to a self-owned car which has found large interest in the recent literature in different research fields. This study aims to investigate innovative and effective relocation strategies based on the analysis of data on users’ consumptions, for the constantly growing car sharing system. For this purpose, after a literature review, the paper presents a case study focused on the car repositioning algorithm developed by one of the market leader in this sector: car2go. More in detail, the paper evaluates differences and similarities in the strategic management of this model within the Italian context, through a comparison among the cities of Rome and Milan. Empirical results and practical implications for users will be provided, by highlighting opportunities and threats concerning the different settings

Trust in the Sharing Economy: An Experimental Framework

Peer-to-peer platforms in the realm of the sharing economy, such as Airbnb or BlaBlaCar, have heavily rattled the electronic commerce landscape and are expected to further impact consumer behavior in the future. While trust between the parties involved is of utmost importance in such platform economies, experimental research on this aspect is scarce. In this conceptual paper, we first present an experimental framework for targeting trust in the sharing economy based on experimental economics and the trust game in particular. In doing so, we sketch out a path to complement existing Information Systems research on the sharing economy by experimental methods. Second, we apply the framework to a specific use case, by developing a research model and experimental design to explore the role of user representation for trust on sharing economy platforms. We therefore set the stage for controlled (laboratory) experiments to enrich research on trust in the sharing economy

Study on Competitive Strategy of B2C Platform

The article builds a competitive model of the incumbent and later entrant, considering the case of single-homing andmultihoming. Results show that the conditions that later entrant platform profits exceed incumbent platform are the same underthe case of single homing and multihoming. At the same time, the later entrant should turn to charge rather than subsidizingenterprise when two platforms get an equilibrium. Later entrant platform can focus on improving user\u27s evaluation of one sideif it wants to exceed the incumbent in profits. Finally, the case of Tmall and Amazon China in B2C market is discussed