9 research outputs found

    CentrePiece Vol. 4 No. 2

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    Comparing the efficacy of different web page interface attributes in facilitating information retrieval for people with mild Learning Disabilities

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    This research aimed to determine what web page attributes facilitate optimal website design for use by learning-disabled people – a topic hitherto rarely addressed. Qualitative research developed methods appropriate for this cohort, determined attributes that impact on usability and explored ways of eliciting preferences. Attributes related to menu position, text size and images, which were then examined quantitatively by comparing web pages of different layouts. Task-times were analysed, determining which attributes have the greatest impact on performance. The main predictor of task-time was menu position, followed by text size. Images did not affect performance. The study also found that learning-disabled people have only ‘serial access’ to information when searching individual pages – it being imbibed sequentially until the required content is reached. Words on the left of horizontal menus were found quicker than those in the middle or right. Information access took longer from vertical menus, possibly because of the juxtaposition of distracting body text. Images were ignored until reached ‘serially’– and thus did not help signpost content. Small-text was consumed quicker than large, as the latter took up more lines and required more eye movements to negotiate. A three category rating scale and simple interviews elicited web design preferences. The ‘neutral’ category proved troublesome and so a refined four category scale without this mid-point was adopted which yielded a greater variety of results. In verbally eliciting preferences, ‘acquiescence bias’ was minimised by avoiding polar interrogatives - partly achieved by comparing different designs. Preferred designs were for large-text and images – the reverse of those facilitating fastest retrieval times, a discrepancy due to preferences being judged on aesthetic considerations. Design recommendations are offered which reconcile preference and performance findings. These include using a horizontal menu, juxtaposing images and text, and reducing text from sentences to phrases – facilitating preferred large-text without increasing task-times

    Exploring the Boundaries of Patent Commercialization Models via Litigation

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    This thesis explores direct patent commercialization via patent assertion, particularly patent infringement litigation, a complex nonmarket activity whose successful undertaking requires knowledge, creativity, and financial resources, as well as a colorable infringement case. Despite these complexities, firms have increasingly employed patents as competitive tools via patent assertions, particularly in the United States. This thesis explores the business models that have been created to facilitate the direct monetization of patents. Since secrecy underpins the patent assertion strategies studied, the thesis is based on rich and enhanced secondary data. In particular, a data chaining technique has been developed to assemble relevant but disparate data into a larger coherent data set that is amenable to combination and pairing with other forms of relevant public data. This research has discovered that one particularly successful business model that employs a leveraging strategy, known as the non-practicing entity (“NPE”), has itself spawned at least two other business models, the highly capitalized “patent mass aggregator” and the “patent privateer.” The patent privateer, newly discovered in this research, is particularly interesting because it provides a way for firms to employ patents to attack competitors by forming specialized NPEs in a manner that essentially expands the boundaries of the firm. This research has also examined plaintiff firm management processes during litigations brought under leveraging and proprietary strategies, the two patent litigation strategies in which firms affirmatively initiate infringement litigations. In particular, this research investigates the commercial contexts that drive patent assertion strategies to explore the effective limits of the patent right in a litigation context. The investigation concludes that a variety of robust business models and management processes may be quite successful in extracting value from patents in the US

    Accessibility at Film Festivals: Guidelines for Inclusive Subtitling

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    In today's media-dominated world, the imperative for accessibility has never been greater, and ensuring that audiovisual experiences cater to individuals with sensory disabilities has become a pressing concern. One of the key initiatives in this endeavour is inclusive subtitling (IS), a practice rooted in the broader contexts of subtitling for the deaf and hard of hearing (SDH/CC), audiovisual translation studies (AVTS), media accessibility studies (MAS), and the evolving field of Deaf studies (DS). This study aims to offer a comprehensive exploration of how inclusive subtitling contributes to fostering accessible and inclusive audiovisual experiences, with a particular focus on its implications within the unique environment of film festivals. To gain a holistic perspective of inclusive subtitling, it is essential to examine its lineage in relation to analogous practices, which is the focus of the first chapter. Inclusive subtitling is an extension of SDH/CC, designed for individuals with hearing impairments, and SDH/CC, in turn, is a nuanced variation of traditional subtitling extensively explored within the realm of AVTS. To encapsulate the diverse techniques and modalities aimed at making audiovisual content universally accessible, the study recognises the term "Audiovisual Accessibility" (AVA). The second chapter explores the interconnection of accessibility studies (AS), AVTS, and MAS, highlighting their symbiotic relationship and their role in framing inclusive subtitles within these fields. These interconnections are pivotal in shaping a framework for the practice of inclusive subtitling, enabling a comprehensive examination of its applicability and research implications. The third chapter delves into Deaf studies and the evolution of Deafhood, which hinges on the history and culture of Deaf individuals. This chapter elucidates the distinction between ‘deafness’ as a medical construct and ‘Deafhood’ as a cultural identity, crucial to the understanding of audiovisual accessibility and its intersection with the Deaf community's perspectives. In the fourth chapter, the focus turns to the exploration of film festivals, with a specific emphasis on the crucial role of subtitles in enhancing accessibility, particularly when films are presented in their original languages. The chapter marks a critical point, highlighting the inherent connection between subtitles and the immersive nature of film festivals that aspire to promote inclusivity in the cinematic experience. The emphasis on inclusivity extends to the evolution of film festivals, giving rise to more advanced forms, including accessible film festivals and Deaf film festivals. At the core of the chapter is a thorough examination of the corpus, specifically, the SDH/CC of films spanning the editions from 2020 to 2023 of two highly significant film festivals, namely BFI Flare and the London Film Festival. The corpus serves as the foundation upon which my research unfolds, providing a nuanced understanding of the role subtitles play in film festival contexts. The main chapter, chapter five, thoroughly analyses the technical and linguistic aspects of inclusive subtitling, drawing insights from the Inclusive Subtitling Guidelines - a two version document devised by myself - and offering real-world applications supported by a case study at an Italian film festival and another case study of the short film Pure, with the relevant inclusive subtitles file annexed. In conclusion, the research sets the stage for a comprehensive exploration of inclusive subtitling's role in ensuring accessible and inclusive audiovisual experiences, particularly within film festivals. It underscores the importance of accessibility in the world of audiovisual media and highlights the need for inclusive practices to cater to diverse audiences

    The return of the storyteller in contemporary literature

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    This thesis sets out to identify a growing interest in storytelling in contemporary literature, which I argue is reflected in the return of the figure of the storyteller. This interest in storytelling and stories seems to be inter-disciplinary and is reflected not only in literary critical discourses such as postmodernism and the postcolonialist interest in oral traditions, but also in arc as such as cognitive and evolutionary science, which have presented stories as necessary for survival. However, despite this, the role of the storyteller has been relatively neglected in literary criticism and theory, a neglect that may have arisen in part because of the recent preoccupation with writing and textuality, which has led criticism to focus debates on the figure of the author. This thesis sets out to address this omission. The role of the storyteller in contemporary Western fiction is Дxplored alongside some examples of postcolonial and hybrid fictions. I draw largely on methodologies from narrative and postmodernist theory, and investigate the preoccupation of the storyteller through a reading of six contemporary authors chosen as a representative sample of contemporary fiction today. These are: Jim Crace, Mario Vargas Llosa, Salman Rushdie, John Barth, A.S. Byatt and J M. Coetzee. Through the close reading of a selection of their novels, I reveal how the storyteller, and the art of storytelling, are genuine preoccupations in their works. Moreover, I show how, through their employment and problematisation of the figure of the storyteller, these writers all raise questions about the role and value of fiction and real authors. Surprisingly, the infamous 'death of the author' has produced a rebirth of the storyteller. The storyteller has returned and provides us with some new and useful tools with which to re-map the territories of contemporary fiction
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