Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

AMC: Attention guided Multi-modal Correlation Learning for Image Search

Given a user's query, traditional image search systems rank images according to its relevance to a single modality (e.g., image content or surrounding text). Nowadays, an increasing number of images on the Internet are available with associated meta data in rich modalities (e.g., titles, keywords, tags, etc.), which can be exploited for better similarity measure with queries. In this paper, we leverage visual and textual modalities for image search by learning their correlation with input query. According to the intent of query, attention mechanism can be introduced to adaptively balance the importance of different modalities. We propose a novel Attention guided Multi-modal Correlation (AMC) learning method which consists of a jointly learned hierarchy of intra and inter-attention networks. Conditioned on query's intent, intra-attention networks (i.e., visual intra-attention network and language intra-attention network) attend on informative parts within each modality; a multi-modal inter-attention network promotes the importance of the most query-relevant modalities. In experiments, we evaluate AMC models on the search logs from two real world image search engines and show a significant boost on the ranking of user-clicked images in search results. Additionally, we extend AMC models to caption ranking task on COCO dataset and achieve competitive results compared with recent state-of-the-arts.Comment: CVPR 201

Deep Learning based Recommender System: A Survey and New Perspectives

With the ever-growing volume of online information, recommender systems have been an effective strategy to overcome such information overload. The utility of recommender systems cannot be overstated, given its widespread adoption in many web applications, along with its potential impact to ameliorate many problems related to over-choice. In recent years, deep learning has garnered considerable interest in many research fields such as computer vision and natural language processing, owing not only to stellar performance but also the attractive property of learning feature representations from scratch. The influence of deep learning is also pervasive, recently demonstrating its effectiveness when applied to information retrieval and recommender systems research. Evidently, the field of deep learning in recommender system is flourishing. This article aims to provide a comprehensive review of recent research efforts on deep learning based recommender systems. More concretely, we provide and devise a taxonomy of deep learning based recommendation models, along with providing a comprehensive summary of the state-of-the-art. Finally, we expand on current trends and provide new perspectives pertaining to this new exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys. https://doi.acm.org/10.1145/328502

Scene Graph Generation with External Knowledge and Image Reconstruction

Scene graph generation has received growing attention with the advancements in image understanding tasks such as object detection, attributes and relationship prediction,~\etc. However, existing datasets are biased in terms of object and relationship labels, or often come with noisy and missing annotations, which makes the development of a reliable scene graph prediction model very challenging. In this paper, we propose a novel scene graph generation algorithm with external knowledge and image reconstruction loss to overcome these dataset issues. In particular, we extract commonsense knowledge from the external knowledge base to refine object and phrase features for improving generalizability in scene graph generation. To address the bias of noisy object annotations, we introduce an auxiliary image reconstruction path to regularize the scene graph generation network. Extensive experiments show that our framework can generate better scene graphs, achieving the state-of-the-art performance on two benchmark datasets: Visual Relationship Detection and Visual Genome datasets.Comment: 10 pages, 5 figures, Accepted in CVPR 201

Semantic bottleneck for computer vision tasks

This paper introduces a novel method for the representation of images that is semantic by nature, addressing the question of computation intelligibility in computer vision tasks. More specifically, our proposition is to introduce what we call a semantic bottleneck in the processing pipeline, which is a crossing point in which the representation of the image is entirely expressed with natural language , while retaining the efficiency of numerical representations. We show that our approach is able to generate semantic representations that give state-of-the-art results on semantic content-based image retrieval and also perform very well on image classification tasks. Intelligibility is evaluated through user centered experiments for failure detection

Multimodal Compact Bilinear Pooling for Visual Question Answering and Visual Grounding

Modeling textual or visual information with vector representations trained from large language or visual datasets has been successfully explored in recent years. However, tasks such as visual question answering require combining these vector representations with each other. Approaches to multimodal pooling include element-wise product or sum, as well as concatenation of the visual and textual representations. We hypothesize that these methods are not as expressive as an outer product of the visual and textual vectors. As the outer product is typically infeasible due to its high dimensionality, we instead propose utilizing Multimodal Compact Bilinear pooling (MCB) to efficiently and expressively combine multimodal features. We extensively evaluate MCB on the visual question answering and grounding tasks. We consistently show the benefit of MCB over ablations without MCB. For visual question answering, we present an architecture which uses MCB twice, once for predicting attention over spatial features and again to combine the attended representation with the question representation. This model outperforms the state-of-the-art on the Visual7W dataset and the VQA challenge.Comment: Accepted to EMNLP 201