Datamining for Web-Enabled Electronic Business Applications

Web-Enabled Electronic Business is generating massive amount of data on customer purchases, browsing patterns, usage times and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for web-enabled electronic-business

Data Mining for Web-Enabled Electronic Business Applications

Web-enabled electronic business is generating massive amounts of data on customer purchases, browsing patterns, usage times, and preferences at an increasing rate. Data mining techniques can be applied to all the data being collected for obtaining useful information. This chapter attempts to present issues associated with data mining for Web-enabled electronicbusiness. Copyright Idea Group Inc

Are neighbors welcome ? e-buyer search, price competition and coalition strategy in the Internet retailing

On étudie les forces qui régissent l'agrégation des sites Web marchands (B-to-C) en concurrence sur un marché électronique différencié, où le coût de recherche pour les consommateurs est indépendant du coût d'adaptation/transport supporté lorsque le bien trouvé ne correspond pas à leur préférence. On s'intéresse à la possibilité pour les sites Internet de se coaliser, ce qui se traduit par une réduction du coût de recherche pour trouver d'autres sites à l'intérieur de la coalition. On effectue la statique comparative des structures de coalitions (en fonction du degré de différenciation de ses partenaires) lorsque les sites se font une concurrence en prix. On montre qu'un site préfère se coaliser avec un partenaire fortement différencié et fixe dans ce cas un prix unique plus bas.En vendant au détail;Coûts de recherche;Coalition

Keyword enhanced web structure mining for business intelligence

The study proposed the method of keyword enhanced Web structure mining which combines the ideas of Web content mining with Web structure mining. The method was used to mine data on business competition among a group of DSLAM companies. Specifically, the keyword DSLAM was incorporated into queries that searched for co-links between pairs of company Websites. The resulting co-link matrix was analyzed using multidimensional scaling (MDS) to map business competition positions. The study shows that the proposed method improves upon the previous method of Web structure mining alone by producing a more accurate map of business competition in the DSLAM sector. ©Springer-Verlag Berlin Heidelberg 2009

How to Create an Innovation Accelerator

Too many policy failures are fundamentally failures of knowledge. This has become particularly apparent during the recent financial and economic crisis, which is questioning the validity of mainstream scholarly paradigms. We propose to pursue a multi-disciplinary approach and to establish new institutional settings which remove or reduce obstacles impeding efficient knowledge creation. We provided suggestions on (i) how to modernize and improve the academic publication system, and (ii) how to support scientific coordination, communication, and co-creation in large-scale multi-disciplinary projects. Both constitute important elements of what we envision to be a novel ICT infrastructure called "Innovation Accelerator" or "Knowledge Accelerator".Comment: 32 pages, Visioneer White Paper, see http://www.visioneer.ethz.c

Analysis of Emerging Reputation and Funding Mechanisms in the Context of Open Science 2.0

This report covers the outcomes of two studies funded by JRC IPTS to explore emerging drivers for Open Science 2.0. In general, Open Science 2.0 is associated with themes such as open access to scientific outputs, open data, citizen science and open peer evaluation systems. This study, however, focused on less explored themes, namely on alternative funding mechanisms for scientific research and on emerging reputation mechanisms for scholars resulting from Web 2.0 platforms and applications. It has been demonstrated that both are providing significant new opportunities for researchers to disseminate, share, explore and collaborate with other researchers, but it remains to be seen whether they will be able to bring about more disruptive change in how science and research systems function in the future. They could well do so, especially if related changes being considered by the European Commission on ‘Science 2.0: Science in Transition’ are taken into account.JRC.J.3-Information Societ

Are neighbors welcome ? e-buyer search, price competition and coalition strategy in the Internet retailing

We study the forces that drive the phenomenon of aggregation of merchant Web sites (B-to-C) competing in a differentiated electronic market, where the search cost for the consumers is independent from the adaptation/transportation cost they incur when the good they find does not match with their preference. We focus on the possibility for Internet sites to coalesce, which results in a reduction of the search cost to find other sites within the coalition. We do the static comparative of coalition structures (depending on whether there is little or high differentiation between partners), when firms compete in price. We find that firms prefer to coalesce with highly differentiated partners, and set in this case lower prices.On étudie les forces qui régissent l'agrégation des sites Web marchands (B-to-C) en concurrence sur un marché électronique différencié, où le coût de recherche pour les consommateurs est indépendant du coût d'adaptation/transport supporté lorsque le bien trouvé ne correspond pas à leur préférence. On s'intéresse à la possibilité pour les sites Internet de se coaliser, ce qui se traduit par une réduction du coût de recherche pour trouver d'autres sites à l'intérieur de la coalition. On effectue la statique comparative des structures de coalitions (en fonction du degré de différenciation de ses partenaires) lorsque les sites se font une concurrence en prix. On montre qu'un site préfère se coaliser avec un partenaire fortement différencié et fixe dans ce cas un prix unique plus bas

Social media guerrilla marketing : case: Turku Kampus Upgrade

Companies today use and combine a wide scale of different techniques to enhance already existing ways of marketing. Guerrilla marketing method challenges the traditional view of an increment in expenditure correlating to the effectiveness of the campaign by relying mainly on creativity (surprise effect) and word-of-mouth (diffusion effect) to keep the costs low. Although originally aimed at smaller firms, the method is now used by many multinational corporations also. I was asked if I wanted to do my thesis on a project which later turned out to be Turku Kampus Upgrade. In short, people were asked to submit ideas aimed at improving the Kupittaa campus area and the best ideas were rewarded. The commissioners never explicitly stated that the campaign should be executed using guerrilla tools; however, the funding was so limited that guerilla marketing methods had to be utilized (mostly word-of-mouth marketing). The main objective of this thesis is to critically analyze the marketing campaign carried out and give suggestions on how to use guerrilla methods more efficiently next time.Nykyään yritykset käyttävät ja yhdistelevät monia erilaisia tekniikoita parantaakseen jo olemassa olevia markkinointikeinoja. Sissimarkkinointi haastaa perinteisen käsityksen, jonka mukaan markkinoinnin tehokkuus kasvaa suhteessa kampanjaan käytettyyn rahamäärään, luottamalla luovuuteen sekä word-of-mouth -metodiin, jotka pitävät kulut minimissä. Vaikka kyseiset metodit olivat alunperin tarkoitettu pienemmille yrityksille, käyttävät myös suuret monikansalliset yritykset niitä nykyään. Minulta tiedusteltiin, että haluaisinko tehdä opinnäytetyöni erään projektin parissa, joka myöhemmin osoittautui Turku Kampus Upgradeksi. Lyhyesti selitettynä, ihmisiltä pyydettiin ideoita Kupittaan kampusalueen parantamiseen, ja parhaimmat ideat palkittiin. Sissimarkkinoinnin keinoja ei missään vaiheessa kampanjaa erikseen käsketty käyttämään, vaan rahoituksen niukkuuden takia niihin päädyttiin automaattisesti. Opinnäytetyön päämääränä on kriittisen analysoinnin kautta löytää keinoja käyttää sissimarkkinoinnin välineitä tehokkaammin markkinointikampanjassa ensi kerralla