The Effectiveness of E-marketing to Strengthen the Product Quality Customer Trust and Commitment with Organizations. A Systematic Literature Review from the Last Two Decades

Our daily lives have become increasingly digitized. It is changing the way consumers and businesses engage in the conventional sense. Consumer behavior is changing due to digitization, mainly social media, with significant implications for businesses, goods, and brands. This study evaluates the determine of consumer perceived value influences the relationship between customer satisfaction and loyalty. Another objective of this study is to evaluate the quality of e-services that influence customer pleasure, leading to customer loyalty. For this purpose, we used the Scopus database for the data extraction; the PRISMA statement 2015 inclusion and exclusion framework is used to select data. E-marketing and customer satisfaction keywords are used in the search bar, and 1725 results are shown and follow the screening process. The final 51 articles and reviews are used for the systematic literature review after the detailed screening process. The results have classified the literature into segment, focus, and findings. The study's findings demonstrate that e-marketing is significantly enhancing customer satisfaction and brand loyalty. Keywords: The Effectiveness of E-marketing, Strengthen the Product Quality Customer Trust and Commitment with Organizations. DOI: 10.7176/EJBM/13-18-01 Publication date:September 30th 202

Digital factory system for dynamic manufacturing network supporting networked collaborative product development

International audienceDuring the last years, important research investments have been made by Airbus Group Innovations for the establishment of sustainable Product and Process data interoperability based on open standards. Driven successively by concurrent engineering, collaborative product design in the virtual enterprise or digital behavorial aircraft, it was capitalize through the establishment of a federative interoperability framework. Driven by factory of the future-related research, the dynamic manufacturing network (DMN) concept enriched the framework, which aims at providing agile infrastructure for networked collaborative product development. For such networks, protocols based on open eBusiness product lifecycle management (PLM) standards for exchange and sharing of product and process data between the implied organizations, their processes and the technical enteprise applications supporting these processes are needed This paper presents a new way of combining model-based enterprise platform engineering, model-driven architecture, and system engineering in order to adress the establishment of a sustainable interoperability within DMN. Based on relevant litterature interoperability issues, this paper describes the new approach, which relies on the association of effective existing technologies coupled with research results on the fields of model-driven engineering (MDE), enterprise interoperability, system engineering and PLM. The new approach relies on the concept of digital factory system (DFS) coupled with DMN in order to produce sustainable and agile collaborative infrastructure for manufacturing digital ebusiness ecosystem. The approach is then illustrated through use case coming from the IMAGINE project and an outline is provided on how it will be used and developed further for the assessment of PLM standards and their implementation in the Standard Interoperability PLM project at IRT-Systemx