Website Design Usability Issues Faced by the User in Pakistan

In this research we identify the usability issues, website does not meet the user need it is not best approach of web usability. Website that contain the structure of a particular domain, business but does not fulfil the user’s objective it is major usability issue of website. These websites will also not fulfil the organizations need. For web usability first of all the website must be user friendly. The objectives of the website must be clearly define. Short links given for user to easily access the website. Website contain some features, to use the website and their features some key points must be clearly define to reduce the usability issue. Navigation bar must contain some common links that the user fined in all websites .All links must be cover their title which provide the user access to fulfil the needs. Website establishment must provide guidelines for writing styles, for navigation bar, page design and for short links that provide the better usability to user. In all website criteria maintenance is very important for better usability. Also monitoring helps to reduce the usability issues of a website Keywords: Usability, Website, Page design, Navigation bar, link

Understanding of User Preferences in Global Electronic Commerce Sites

This paper addresses issues of user preferences in web design of global e-commerce. Increasing attention to global e-commerce sites are not only global companies concerns but also an issue for users. This research is an attempt to identify issues of global web design and user preferences particularly from different culture backgrounds. An exploratory study relating to user preferences for design features in popular global sites is presented, and through it identifies a number of factors related to design in the B2C context and proposes a framework based on understanding of users preferences of these factors. Results indicate that users are more likely to use global web sites if they find their favorite features in it. Users form different culture groups and their preferences are likely to influence different levels of design content in a web site. Furthermore, a user with his/her favorite design features that promote user s attention and lead to purchase of goods through the global sites

El empleo de internet como canal de comunicación de la oferta hotelera a través de las páginas web corporativas

En los últimos años ha aparecido un nuevo y revolucionario canal de comunicación entre las empresas y sus clientes: . En la actualidad es prácticamente imprescindible para cualquier empresa de éxito tener su propia página web corporativa. Entre sus múltiples usos destaca el ser un sistema de promoción y conocimiento de la organización así como un nuevo y cada vez más importante canal de ventas que permite una rápida y eficiente interacción oferta-demanda. En el presente trabajo se analiza la oferta hotelera de la ciudad de Sevilla a partir del estudio de la información suministrada a través de las páginas web corporativas. El objetivo es el análisis de los servicios complementarios al hospedaje y las tecnologías puestas a disposición de los huéspedes por la industria hotelera sevillana.Lately a new and revolutionary communication channel between companies and customer has appeared: . Nowadays is essential for any successful company to have their own corporate website. Among the numerous applications of web pages stands out to be a system to promote the organization as well as to be a new and important sell channel, allowing a fast and efficient supply-demand interaction. This work’s aim is to analyse the information related to the hotel supply in Seville city through its hotel corporative websites. The objective of this work is to analyse the services as well as guest technologies offered to customers by Seville lodging industry

Impact of web and digital experience on the stickiness of third party hotel website / Nina Farisha Isa...[et al]

The rapid development and use of mobile technologies has changed the way of our everyday lives, especially individual that feel a sense of experience as a tool for enhancing task performance. In addition, mobile technologies also have changed the way marketers and consumers communicate. However, digital experience is still a largely unexplored concept in both hospitality research and practice. Drawing from the literature on human computer interaction in information system and flow theory in consumer behavior research, this study theoretically identifies and empirically explores the concept of flow through experience and its antecedents (i.e., web experience and digital experience on the outcome, and web stickiness) in the hotel context. Using eCommerce website and mobile technologies as the target, an offline and online survey will be conducted. This study contributes theoretically and empirically to the body of IS use research and has managerial implications, suggesting that web experience and digital experience is a necessary condition for stick to the websites. As a result, by improving user’s experience through digital applications is critical to build strong relationships with the consumers

From B-To-B Service Quality To Customer Experience

This article introduces a theoretical model for customer perceived service quality and satisfaction in long term business-to-business relationships. Seeing service quality and customer satisfaction just as a result of one individual service process offers too narrow understanding. Our model adds service outcome quality and relationship quality aspects to traditional quality models. This allows us to understand the total customer experience instead of just concentrating on individual aspects of the constructs

Recommendation for an E-Commerce Implementation for a Small Business

Small Business E-Commerce Solution With the prevalence of the Internet it is important for many small businesses to have a Web presence to remain competitive. For this professional project the author has researched and proposed what it would take to put together an end-to-end E-commerce solution for a small local fly-fishing company in Boulder, Colorado and made a recommendation for implementation. This included researching what was available both open source and commercially for each of the E-commerce web site components, studying the business needs, and making a recommendation for implementation. This allowed the author to pull together what has been learned throughout the Regis MSCIT E-commerce program and apply it in a meaningful way. The project will had the following scope: requirement analysis that included a recommendation for a quality E-commerce enabled web site implementation including: domain registration, web site development (prototype), software development tools, hardware, E-Payment system selection, database integration, order fulfillment, Internet Service Provider (ISP) selection criteria, marketing the site, establishing trust, security, and a support & maintenance plan

An Inclusive Guide To Assessing Web Site Effectiveness

This study presents the results of a literature review of the well-established literatures on readability, usability, and Web design.  The purpose of this study is to provide a comprehensive review of the literature on readability, usability, and Web design and to propose a three-step evaluation process to assess Web sites in each of these three areas.  We recommend that this process be used to evaluate existing Web documents and those still in the design phase.  This evaluation process can be utilized as an educational tool in a classroom setting.  Using this process in a classroom provides students with much needed training in a real-world approach to Web site testing without monopolizing the course content.  The research is presented in four sections:  (i) Readability, (ii) Usability, (iii) Web Design Guidelines, and (iv) Three-Step Evaluation Process.&nbsp

An Inclusive Guide To Assessing Web Site Effectiveness

This study presents the results of a literature review of the well-established literatures on readability, usability, and Web design. The purpose of this study is to provide a comprehensive review of the literature on readability, usability, and Web design and to propose a three-step evaluation process to assess Web sites in each of these three areas. We recommend that this process be used to evaluate existing Web documents and those still in the design phase. This evaluation process can be utilized as an educational tool in a classroom setting. Using this process in a classroom provides students with much needed training in a real-world approach to Web site testing without monopolizing the course content. The research is presented in four sections: (i) Readability, (ii) Usability, (iii) Web Design Guidelines, and (iv) Three-Step Evaluation Process

Affordance and Affect in Promotional Websites

Guidelines for e-commerce website design deal well with the more objective aspects of page design, but have less to say about overall site structure and users' emotional responses. In this study we used a semiotic approach to investigate how several fashion websites provide affordances for navigation and produce affective responses. We gained some interesting insights into how users interpret these websites and more importantly, we developed a method which could be usefule in evaluating website design