The Construction of City Images in Micro Films: A Case Study of Taipei City Government

In recent years, with the rapid development of the media, an increasing number of corporations and even government agencies are using the new format known as the micro film as a means of advertising and marketing. In this study, we took the micro films produced by the Taipei City Government as objects of analysis to investigate the image of the city as constructed in and produced by these films. Furthermore, in this study, the symbol of image in three such micro films was studied: Love@Taipei, My Micro Tour of Taipei, and Happily Ever After. It was found that in these films, the characteristics of the city of Taipei have been presented accurately and successfully by means of the [appropriate selection of] celebrity performers, the romance narratives used, and the lively presentation of these films. Therefore, these films have foregrounded an image of Taipei that is free, friendly, diverse, and progressive; furthermore, they have successfully conveyed the idea that “Taipei is a city that is positive and capable of outstanding achievementsâ€. These films, designed to attract audiences, have been made with great skill and portray little elements of the government-run campaigns they are actually part of, thus making them even more entertaining for viewers

Android Mobile Application „One Click Tourism Advisor‟

Given paper discuss main objectives of “one click tourism advisor” Android mobile Application, which aims to assist tourist with their traveling by allowing user or traveler to enter their preferences (i.e. the content and the country they would like to visit, the preferred visit area they would like to be in that specific country , the budget they would like to spend ,the package they would like to pick and the type of transportation they would like to use ) the application is equipped with functions that take this information from the user and suggest them places accordingly . Furthermore this paper will discuss how it is going to be achieved .To support in depth preliminary studies and number of critical analysis have been performed

From government-led behaviour change to bottom-up understanding: the transition to low-carbon transport on motorcycles in Taipei, Taiwan.

Taiwan's prevailing motorcycle usage has been widely discussed in relation to urban air quality. As Taiwan's policy-makers seek to reduce mobile pollution sources in cities, the large number of petrol-powered motorcycles within cities have become a major target to be addressed. In addition to promoting public transport usage, the shift of petrol-powered motorcycles to electric ones has been one of the goals that the Taiwan government has vigorously implemented in recent years. Many scholars have studied motorcycle issues in Taiwan, however their suggested directions are mostly top-down promotion methods such as persuading riders to change to electric vehicles, providing subsidies to use lower-carbon transport modes, expanding the public transport system, or encouraging people to change their individual travel behaviours. My research examines the issue theoretically and practically from social science theories of practice and mobility and in-depth interviews with Taipei and New Taipei City motorcycle riders to understand the motorcycle practice from the bottom-up. In light of this, I aim to provide a nuanced understanding of the motorcycle low-carbon transition in Taiwan rather than focus on the top-down promotion of government-led behaviour change. This study uses in-depth interviews to understand the issues, to complement existing discussions on largescale structural change or assessing practitioners' thoughts and needs quantitatively. For the transition process, looking at the practitioners' ideas in-depth and building a diverse discussion of perspectives differing from the direction of existing research and policy trends is crucial and valuable. The theoretical contribution of my research is to provide a different context in the research field of mobility and sustainability, which thus far has mostly focused on cars and their daily use. Since motorcycle usage is relatively popular in Asia, for many Asian countries, motorcycles are a central issue that needs to be faced in the low-carbon transport transition. Practically, my results illustrate aspects that policy-makers need to pay attention to during the low-carbon transport transition for Taiwan's motorcycle riders, such as the significance and influence of the motorcycle culture deeply embedded in Taiwanese society. My findings indicate that a 'tough' approach to transition through laws and regulation, or 'soft' approach through persuasion are both on their own not sufficient. Rather, a low-carbon mobility transition for Taiwan and beyond needs to strategically pay attention to every aspect of the change in practice, respect the meanings of the practice possessed by the practitioners, and handle the inclusion of practitioners carefully during the transition process. Attention to practice is also important to prevent disadvantaged groups of people from being affected by further inequality in the transition process, and to maintain the justice of the transition on the pathway to a low-carbon transportation society

Real estate developer's product positioning: AHP-utility-based model

Inappropriate land development decisions lead to wasted land resources; such bad decisions can negatively impact urban landscapes and the environment, which makes the decision of an appropriate residential environment difficult. Therefore, a suitable assessment model is required to resolve this complexity. The present study applied the fuzzy Delphi method, analytical hierarchy process, utility theory, and other research methods to construct an evaluation model for residential environment location. the study findings reveal that consumers are attracted by regional environmental conditions and architectural design. However, the study found that community welfare is neglected. This model can help decision makers to evaluate utility values and profitability, in order to select the most suitable environment. Therefore, related authorities should strengthen community welfare and neighborhood development. Furthermore, social resources should be integrated in order to deliver social welfare and services to the community, thus enabling people in the community to obtain the necessary resources and assistance

More Than Just a Glass Face: What Makes a Green or Sustainable Building, Exactly?

Buildings are responsible for a wide range of environmental impacts. In response to this, several green building standards have been developed. Each standard uses different strategies and has different approaches to defining what features should make up a green building. This thesis uses the LEED, BREEAM, EEWH, and Living Building Challenge standards as a lens through which this question of what makes a green building is explored, with an emphasis on the distinction between greenness and sustainability in the built environment

City bike program in Taiwan

This design project was inspired by Danish city bike program. I studied furniture design in Denmark; during my stay I experienced the joy and the convenience of public city bike. Cycling is a life style and the expression of naturalism in Denmark. It is also considered as the main mode of transportation among the Danish people. The implementation of the city bike program is not only prosperous in Denmark but also in other Europe countries. This cycling spate (rush) is affecting countries where environment consciousness appear to be of much concern. On the contrary, Taiwan, which happens to own the largest market share for exporting bicycles is also a country where its people are less motivated to using bicycle as their main mode for commuting. From the above statement it is clear the implementation of the city bike program in Taiwan will be easy as long as there is some sort of government intervention. Taiwan is such a small country and can proudly boost of its numerous mass rapid transit system and high speed rail way system. These systems are considered the best supportive elements to run the public city bike program. The Taiwanese government has implemented several bike friendly programs for years and has recently started paying attentions to a bike right of way. Which means the future and potential practice of the city bike program in Taiwan is bright. Via observations and surveys, I am going to address various kinds of attractive designs which could draw people\u27s interests to frequent the use of public city bike in their daily life as well as improving overall city bike program to suit Taiwanese needs

Principles of Increasing the Interactivity of Mobile Applications of Smart Parking

Mobile applications (APPs) are adopted and downloaded widely around the world. Those APPs are those for examples linking to enterprise applications, management information systems, education systems, and healthcare systems. Thus, the importance of potential development APPs is hung. The objective of this study is to elicit design principles for ensuring the interactivity of smart parking APPs to be used especially in the city. This study conducted a systematic review on the past literature of interface design and case studies on seven smart parking APPs on the market in order to develop a design framework for smart parking APPs, which include a list of design principles. Then, four experts of APP design were involved in a series of interviews to improve the readability and usability of the framework. Finally, this study identified 11 principles for improving the interactivity of smart parking APPs, which are useful to the situation when users need to interact with a smart phone urgently in a small-touch-screen environment

Land Use and Spatial Planning from a Sustainability Perspective: Designing the One-Minute City

This PhD thesis by publication, comprising four journal papers and a book chapter, addresses the overarching research question of how sustainability features can increase the value of land in urban development. Using two case studies (in China and Australia), it offers insights from a sustainability perspective into land use and spatial planning within the wider notion of value creation. The key findings are the concept of the Minute City and the spatial logic behind it

Screening of energy efficient technologies for industrial buildings' retrofit

This chapter discusses screening of energy efficient technologies for industrial buildings' retrofit