adPerf: Characterizing the Performance of Third-party Ads

Monetizing websites and web apps through online advertising is widespread in the web ecosystem. The online advertising ecosystem nowadays forces publishers to integrate ads from these third-party domains. On the one hand, this raises several privacy and security concerns that are actively studied in recent years. On the other hand, given the ability of today's browsers to load dynamic web pages with complex animations and Javascript, online advertising has also transformed and can have a significant impact on webpage performance. The performance cost of online ads is critical since it eventually impacts user satisfaction as well as their Internet bill and device energy consumption. In this paper, we apply an in-depth and first-of-a-kind performance evaluation of web ads. Unlike prior efforts that rely primarily on adblockers, we perform a fine-grained analysis on the web browser's page loading process to demystify the performance cost of web ads. We aim to characterize the cost by every component of an ad, so the publisher, ad syndicate, and advertiser can improve the ad's performance with detailed guidance. For this purpose, we develop an infrastructure, adPerf, for the Chrome browser that classifies page loading workloads into ad-related and main-content at the granularity of browser activities (such as Javascript and Layout). Our evaluations show that online advertising entails more than 15% of browser page loading workload and approximately 88% of that is spent on JavaScript. We also track the sources and delivery chain of web ads and analyze performance considering the origin of the ad contents. We observe that 2 of the well-known third-party ad domains contribute to 35% of the ads performance cost and surprisingly, top news websites implicitly include unknown third-party ads which in some cases build up to more than 37% of the ads performance cost

Dark Patterns at Scale: Findings from a Crawl of 11K Shopping Websites

Dark patterns are user interface design choices that benefit an online service by coercing, steering, or deceiving users into making unintended and potentially harmful decisions. We present automated techniques that enable experts to identify dark patterns on a large set of websites. Using these techniques, we study shopping websites, which often use dark patterns to influence users into making more purchases or disclosing more information than they would otherwise. Analyzing ~53K product pages from ~11K shopping websites, we discover 1,818 dark pattern instances, together representing 15 types and 7 broader categories. We examine these dark patterns for deceptive practices, and find 183 websites that engage in such practices. We also uncover 22 third-party entities that offer dark patterns as a turnkey solution. Finally, we develop a taxonomy of dark pattern characteristics that describes the underlying influence of the dark patterns and their potential harm on user decision-making. Based on our findings, we make recommendations for stakeholders including researchers and regulators to study, mitigate, and minimize the use of these patterns.Comment: 32 pages, 11 figures, ACM Conference on Computer-Supported Cooperative Work and Social Computing (CSCW 2019

伏在するサイバー攻撃の発見: 機械学習によるアプローチ

早大学位記番号:新7796早稲田大

Toward ubiquitous searching

2007-2008 > Academic research: refereed > Refereed conference paperVersion of RecordPublishe