Design Entrepreneurship in Innovation

The paper demonstrates the need for an entrepreneurial attitude and competence in designers of today in order to ensure innovation. The paper considers evidence from four design innovation case studies to explore the relationship between design capabilities and the wider conditions necessary for innovation. All four case studies have been conducted in collaboration with commercial organisations seeking innovation, and designers and academics based in a university in the United Kingdom. First, a review of design’s capabilities is presented from the literature. Second, evidence from each case study is mapped to the UK Design Council’s popular model of design process: the double diamond. This allows findings across the four cases to be compared and discussed, considering how design’s capabilities contribute to the conditions necessary to transform design effort into innovation. Third, the role of design within the ‘define’ stage of the double diamond is articulated. The initial findings state that the lack of connector-­ integrator capability in designers during the ‘define’ phase lead to weak interpretation of the problem space, and consequently contributed to design’s inability to convert ideas into real products in the ‘delivery’ phase. The paper concludes that for design to effectively drive innovation it needs to secure entrepreneurial support i.e. with an appetite for risk/reward; in the early part of the design process

A New Consumerism: The influence of social technologies on product design

Social media has enabled a new style of consumerism. Consumers are no longer passive recipients; instead they are assuming active and participatory roles in product design and production, facilitated by interaction and collaboration in virtual communities. This new participatory culture is blurring the boundaries between the specific roles of designer, consumer and producer, creating entrepreneurial opportunities for designers, and empowering consumers to influence product strategies. Evolving designer-consumer interactions are enabling an enhanced model of co-production, through a value-adding social exchange that is driving changes in consumer behaviour and influencing both product strategies and design practice. The consumer is now a knowledgeable participant, or prosumer, who can contribute to user–centered research through crowd sourcing, collaborate and co-create through open-source or open-innovation platforms, assist creative endeavors by pledging venture capital through crowd funding and advocate the product in blogs and forums. Social media- enabled product implementation strategies working in conjunction with digital production technologies (e.g. additive manufacture), enable consumer-directed adaptive customisation, product personalisation, and self-production, with once passive consumers becoming product produsers. Not only is social media driving unprecedented consumer engagement and significant behavioural change, it is emerging as a major enabler of design entrepreneurship, creating new collaborative opportunities. Innovative processes in design practice are emerging, such as the provision of digital artifacts and customisable product frameworks, rather than standardised manufactured solutions. This paper examines the influence of social media-enabled product strategies on the methodology of the next generation of product designers, and discusses the need for an educational response

Design entrepreneurship as teaching methodology / Thomas Cline

As more design students plan for non-traditional jobs in the gig economy, it seems prudent to accommodate their educational needs within traditional models of design education. While most forms of design education are focused on producing designers that join traditional design firms, we should also accommodate those students who wish to work on task-based projects or open their own firms. Having found this additional content difficult to fit into the current curriculum, we have begun a student-centered design incubator and consultancy that allows our students to learn by doing—by becoming design entrepreneurs while remaining sheltered by the resources of the university. Louisiana Design Works provides educational and physical resources to students who wish to establish their own design-centered enterprises. These enterprises can take many forms; freelance opportunities, consultancies, graphic design firms, photography studios, and small-scale design and fabrication shops. It is through Louisiana Design Works that we teach our students skills beyond those typical to an undergraduate design education. They learn, in a very hands-on way, to research, design, market and manage their businesses, and manufacture and/or provide the services specific to their individual goals and aspirations. In creating this opportunity, we are able to promote, and retain, local designers and the products and services that they produce. In this way, we contribute to educational practices, economic growth, and community prosperity. While we do not yet have sufficient data to make substantial claims, we hold that this methodology is worth further exploration and would encourage others to adopt such a model of education

Making Sense of Canvas Tools: Analysis and Comparison of Popular Canvases

Following on the popularity of the Business Model Canvas, a variety of additional canvas diagrams have recently been introduced for use in design, entrepreneurship, and business settings. This paper reviews a number of these popular canvas tools and describes the structures and processes that make them useful in academic and business settings

The life and work of Professor Emeritus Marin Buble

This collection of papers provides a wide diversity of personal and professional reflections upon the life and work of the late Professor Marin Buble. The authors discuss the contribution of Professor Marin Buble to the development of the science and practices of management, organizational design, entrepreneurship and international management, as well as different aspects of his academic career, including his work committed to development of Faculty of Economics Split and his work as a supervisor with many young scientists

Design-entrepreneurship in the post-recession economy: Parsons ELab, a Design School Incubator

La “gran recesión” de 2008-09 en los EE.UU. fue un momento decisivo en el desarrollo de la dinámica de los negocios y se constituyó en una instancia muy prometedora tanto para la creación de una nueva generación de compañías americanas como para la revigorización de empresas ya establecidas. Estos son 1. el surgimiento de la economía colaborativa, 2. la interconexión tecnológica, 3. la adopción de propuestas de valor propositivas o relacionadas con una causa y 4. la adaptabilidad a los recursos limitados. Este artículo analiza el surgimiento del diseño en el escenario de los negocios en la post-recesión de EE.UU.; se describen los atributos que los diseñadores comparten con los empresarios, incluyendo la capacidad de adaptación, el riesgo y la tolerancia al error, la multidisciplinariedad, la creatividad y una mentalidad orientada a la resolución de problemas. Se describen estas nuevas funciones y formas de trabajo combinado con las capacidades y los recursos intelectuales disponibles en la educación superior. En concreto, se presenta a Parson´s E Lab: una incubadora negocios de diseño-escuela que busca replicar el ambiente dinámico de aprendizaje en el escenario de los negocios en la post-recesión en Estados Unidos, a través de un modelo en red, orientado al diseño y socialmente comprometido, que contempla los cuatro ejes clave de la estrategia empresarial de start-up en el entorno posterior a la recesión.The “great recession” of 2008-09 in the U.S. was a watershed moment in the development of business practices that hold promise in driving the creation of a new generation of American companies and re-invigorating established businesses. These are i. the emergence of the sharing economy, ii. technological interconnectedness, iii. adoption of purpose-driven or cause-related value proposition(s) and iv. adaptability in the face of limited resources. This paper discusses the rise of design in the post-recession U.S. business landscape. We define attributes that designers share with entrepreneurs including adaptability, initiative, risk and failure-tolerance, ability to think-and-work across disciplines, creativity and a problem-solving mindset. We describe these new roles and ways of working and discuss how they might be combined with intellectual capacities and resources available in higher education. Specifically, we present Parsons’ Entrepreneurs Lab (ELab): a business incubator-design school hybrid that seeks to replicate the dynamic learning atmosphere of the post-recession American business landscape through a design-driven/socially-engaged networked model that addresses all four of the key dynamics driving start-up businesses in the post-recession environment.A Grande Recessão de 2008-09 nos EUA foi um momento decisivo no desenvolvimento da dinâmica dos negócios se estabeleceu numa instancia promissória tanto para a criação de uma nova geração de companhias americanas como para o relançamento de empresas já estabelecidas. Estes são: 1) O surgimento da economia colaborativa, 2) a interconexão tecnológica, 3) a adopção de propostas de valor propositivas ou relacionadas com uma causa, y 4) a adaptabilidade aos recursos limitados. Este artigo analisa o surgimento do design no cenário dos negócios na pós-recessão de EUA; se descrevem os atributos que os designers compartilham como os empresários, incluindo a capacidade de adaptação, o risco e a tolerância ao erro, a multidisciplinaridad, a criatividade e uma mentalidade orientada à resolução de problemas. Descrevem-se estas novas funções e formas de trabalho combinado com as capacidades e os recursos intelectuais disponíveis na educação superior. Em concreto, se apresenta a Parson´s E Lab, uma incubadora de negócios de design-escola que procura replicar o ambiente dinâmico de aprendizagem no cenário dos negócios na pós-recessão nos EUA, através de um modelo em rede, orientado ao design e socialmente comprometido, que contempla os quatro eixos chave da estratégia empresarial de start-up no entorno posterior à recessã

Integration and the Achievement Gap: Innovation in Dallas, Texas

Educatio

A Good Idea is Not Enough: Understanding the Challenges of Entrepreneurship Communication

This paper addresses a less-investigated issue of innovations: entrepreneurship communication. Business and marketing studies demonstrate that new product development processes do not succeed on good technical invention alone. To succeed, the invention must be appropriately communicated to a market and iterated through dialogue with potential stakeholders. We explore this issue by examining communication-related challenges, abilities and barriers from the perspectives of innovators trying to enter an unfamiliar, foreign market. Specifically, we summarize results of a set of studies conducted in the Gyeonggi Innovation Program (GIP), an entrepreneurship program formed by a partnership between the University of Texas at Austin and Gyeonggi-Do Province in South Korea. Through the GIP, Korean entrepreneurs attempt to expand domestically successful product ideas to the American market. The study results demonstrate that these innovators must deal with a broad range of challenges, particularly (1) developing deeper understanding of market needs, values, and cultural expectations, and (2) producing pitches with the structure, claims and evidence, and engagement strategies expected by American stakeholders. These studies confirm that a deeper understanding of successful new product development (NPD) projects requires not only a culturally authentic NPD process model, but also communication-oriented research. The GIP approach offers insights into good programmatic concept and effective methods for training engineers to become entrepreneurs. Yet we also identify potential improvements for such programs. Finally, we draw implications for studying entrepreneurship communication.IC2 Institut

The effect of critical thinking on making the right decisions in the new venture process

The design of a new venture is similar to the engineering design process. With systematic approaches, it is possible to increase foresight and reduce the complexity of the engineering design process. On the other hand, in new venture design, self-efficacy must be maintained to increase resistance to challenging situations by an entrepreneur. Decision making is compelling and risky in both engineering and new venture design processes. During the logical inferences, psychology, unconscious and environmental impacts will affect the decisions made. However, critical thinking has a significant effect on making the right decisions. Self-efficacy and creative confidence are beneficial in making the right decisions and maintaining new venture design processes. In this paper, a critical thinking approach to engineering product development and design processes, applied by Anlam TasarIm Atölyesi, will be explained. The paper will also seek to answer the question, 'How can the right decisions be made by protecting self-efficacy in the face of criticism?' Additionally, the paper will emphasise the relationship between critical thinking, self-efficacy and creative confidence

Innovation Transformation: A Guidebook for Small Business Development: Inform, Expand, and Deliver

Innovation Transformation Guidebook, ITG, is a collection of flash cards designed to help small businesses innovate by strategically improving their current offerings. ITG methodologies are inspired from research in an array of fields including design, entrepreneurship, education, psychology, and sociology. Consequently, ITG approaches innovation problems more accurately by simultaneously investigating the customer, market, and business itself. Innovation Transformation Guidebook should be used as an interactive platform with a small business team. ITG cards are grouped three categories: Inform, Expand, and Deliver. The flash cards contain prompts, questions, and diagrams meant for discussion and implementation. Small business owners using ITG should see increased revenue from the creation of new and/or relevant offerings directly tailored to their customers' needs