Identification and safety effects of road user related measures. Deliverable 4.2 of the H2020 project SafetyCube

Safety CaUsation, Benefits and Efficiency (SafetyCube) is a European Commission supported Horizon 2020 project with the objective of developing an innovative road safety Decision Support System (DSS). The DSS will enable policy-makers and stakeholders to select and implement the most appropriate strategies, measures, and cost-effective approaches to reduce casualties of all road user types and all severities. This document is the second deliverable (4.2) of work package 4, which is dedicated to identifying and assessing road safety measures related to road users in terms of their effectiveness. The focus of deliverable 4.2 is on the identification and assessment of countermeasures and describes the corresponding operational procedure and outcomes. Measures which intend to increase road safety of all kind of road user groups have been considered [...continues]

Rethinking brand management, a cultural perspective on brand iconicity and identity politics

Previously held under moratorium from 1st December 2016 until 1st December 2021.Although the idea of branding has seen multidisciplinary advancement within the late industrial economy (Bastos and Levy 2012; Aaker 1991; DeChernatony and Riley 1997; Kapferer 1992; Levy 1959), historic accounts of management literature suggest that the leading success stories of branding were predominantly understood and recorded as measures of economic and core management practice (Bastos and Levy 2012; Keller 2003; 1993; Kotler et al. 2002; DeChernatony and McDonald 2003; Davis 2000; Gordon 2002; Woodward 1996). Over the past four decades research in brand management has repeatedly advocated the importance of management and economic based ‘value innovation’ models, receiving wider popularity amongst managers, entrepreneurs and academics by capturing their imagination through innovation and technology led ‘Blue Oceans’ (see Kim & Mauborgne 2005). Amongst these dominant managerial and academic thoughts an insight that is often missing is how society and culture contribute towards the creation of extraordinary brand value, i.e., consumer’s active negotiation of meaning and the contextual effect of history, culture, and politics on brand management practice (Holt 2004; Holt and Cameron 2010; Cayla and Arnould 2008; Thompson and Arsel 2004; Kravets and Örge 2010; McCracken, 2009). The point of departure for this study was built upon Holt’s (2004) seminal cultural branding model. Building on data collected using multi-method qualitative data, analysis reveals what I like to present as a tale of two campaigns stemming out of the lifecycle of an iconic two-wheeler brand. The originality and value of the study is far reaching as it not only challenges the existing disciplinary dogma within brand management but it also solidifies an extra ordinary strategic solution for brand managers to thrive in today’s competitive marketplace.Although the idea of branding has seen multidisciplinary advancement within the late industrial economy (Bastos and Levy 2012; Aaker 1991; DeChernatony and Riley 1997; Kapferer 1992; Levy 1959), historic accounts of management literature suggest that the leading success stories of branding were predominantly understood and recorded as measures of economic and core management practice (Bastos and Levy 2012; Keller 2003; 1993; Kotler et al. 2002; DeChernatony and McDonald 2003; Davis 2000; Gordon 2002; Woodward 1996). Over the past four decades research in brand management has repeatedly advocated the importance of management and economic based ‘value innovation’ models, receiving wider popularity amongst managers, entrepreneurs and academics by capturing their imagination through innovation and technology led ‘Blue Oceans’ (see Kim & Mauborgne 2005). Amongst these dominant managerial and academic thoughts an insight that is often missing is how society and culture contribute towards the creation of extraordinary brand value, i.e., consumer’s active negotiation of meaning and the contextual effect of history, culture, and politics on brand management practice (Holt 2004; Holt and Cameron 2010; Cayla and Arnould 2008; Thompson and Arsel 2004; Kravets and Örge 2010; McCracken, 2009). The point of departure for this study was built upon Holt’s (2004) seminal cultural branding model. Building on data collected using multi-method qualitative data, analysis reveals what I like to present as a tale of two campaigns stemming out of the lifecycle of an iconic two-wheeler brand. The originality and value of the study is far reaching as it not only challenges the existing disciplinary dogma within brand management but it also solidifies an extra ordinary strategic solution for brand managers to thrive in today’s competitive marketplace

Lateralization of the visual word form area in patients with alexia after stroke

Background Knowledge of the process by which visual information is integrated into the brain reading system promotes a better understanding of writing and reading models. Objective This study aimed to use functional Magnetic Resonance Imaging (fMRI) to explore whether the Blood-oxygen-level dependent (BOLD) contrast imaging patterns, of putative cortical region of the Visual Word Form Area (VWFA), are distinct in aphasia patients with moder- ate and severe alexia. Methods Twelve chronic stroke patients (5 patients with severe alexia and 7 pa- tients with moderate alexia) were included. A word categorization task was used to examine responses in the VWFA and its right homolog re- gion. Patients performed a semantic decision task in which words were contrasted with non-verbal fonts to assess the lateralization of reading ability in the ventral occipitotemporal region. Results A fixed effects (FFX) general linear model (GLM) multi-study from the contrast of patients with moderate alexia and those with severe alexia (FDR, p = 0.05, corrected for multiples comparisons using a Threshold Estimator plugin (1000 Monte Carlo simulations), was per- formed. Activation of the left VWFA was robust in patients with mod- erate alexia. Aphasia patients with severe reading deficits also activated the right homolog VWFA. Conclusions This bilateral activation pattern only in patients with severe alexia could be interpreted as a result of reduced recruitment of the left VWFA for reading tasks due to the severe reading deficit. This study provides some new insights about reading pathways and possible neuroplasti- city mechanisms in aphasia patients with alexia. Additional reports could explore the predictive value of right VWFA activation for reading recovery and aid language therapy in patients with aphasia.N/

SPATIAL TRANSFORMATION PATTERN DUE TO COMMERCIAL ACTIVITY IN KAMPONG HOUSE

ABSTRACT Kampung houses are houses in kampung area of the city. Kampung House oftenly transformed into others use as urban dynamics. One of the transfomation is related to the commercial activities addition by the house owner. It make house with full private space become into mixused house with more public spaces or completely changed into full public commercial building. This study investigate the spatial transformation pattern of the kampung houses due to their commercial activities addition. Site observations, interviews and questionnaires were performed to study the spatial transformation. This study found that in kampung houses, the spatial transformation pattern was depend on type of commercial activities and owner perceptions, and there are several steps of the spatial transformation related the commercial activity addition. Keywords: spatial transformation pattern; commercial activity; owner perception, kampung house; adaptabilit

The short answer: a collection of short stories and an analysis of the use of short fiction in the teaching of creative writing

This thesis will explore how writers learn and how best to facilitate this learning using short fiction within Creative Writing education. The critical essay will demonstrate how short fiction is a particularly appropriate literary medium for the development of Creative Writing students, and will argue a need for a more formalised language of Creative Writing criticism and for an extension of applied theoretical tools, modelled in this thesis. The study also explores how best to apply flexibility to the curriculum, in order to meet the needs of a perennially diverse student body producing a variety of different works in different styles, and calls for tutors to be more consciously engaged in translating their writing experience into innovative pedagogies. The associated portfolio of original short fiction has been developed in concert with the study, using techniques and processes detailed within. It aims to demonstrate the overall suitability of the short story form for the development and assessment of student-writers, while charting my own dual development as both a student and teacher of writing

The Whitworthian 2003-2004

The Whitworthian student newspaper, September 2003-May 2004.https://digitalcommons.whitworth.edu/whitworthian/1087/thumbnail.jp