Visualizing roadmaps: A design-driven approach

Because they are highly visual, roadmaps can be a strong enabler of communication between different stakeholder groups and across organizations. However, the visual design of roadmaps has been largely overlooked, with little attention given to their graphic design, undermining their value as communication tools. A design-driven approach to developing a roadmap template can help practitioners create a roadmap whose visual elements support their communication goals. The design process methodology begins by eliciting the key information that needs to be conveyed by the roadmap, so that content can be aligned to audience requirements. This distills a common voice and a set of consistent messages. The approach finishes with the design of tailored visual representations that can be used to present clear and meaningful narratives to specific stakeholders.Electronic version of an article published in Research-­Technology Management (RTM), Vol. 58, No 4 (2015), pp. 45-54. Available online http://dx.doi.org/10.5437/08956308X580425

ON 'SELF-FACILITATING' TEMPLATES FOR TECHNOLOGY AND INNOVATION STRATEGY WORKSHOPS

Aligning technology and other functional perspectives for innovation and strategy is challenging. This is compounded by communication barriers arising from high levels of complexity, uncertainty and ambiguity associated with technologically intensive innovation. Conceptual frameworks, tools and methods such as roadmapping, portfolio matrices and scenario planning are used to support the management of technology and innovation activities. These often have a strong visual aspect that helps to address the issues of dialogue exchange and interaction. From a visualisation perspective, roadmapping is of particular interest given its prominence as a flexible method and highly visual tool. This paper focuses on the mediating role that structured roadmapping templates have during interactive strategy workshops. A quasi-experiment comparing the performance of two templates is reported, comparing a ‘classic’ format with a new template that was designed to be ‘selffacilitating’. This new template incorporates guidance that a facilitator would normally provide, in order to minimise intervention and empower groups to organise their own strategic discussions. The new template is shown to perform significantly better in terms of completeness, consistency, quality and ease of use

Depicting the future strategic plans of the Royal Australian Navy using a roadmapping framework as a visual composite canvas

Strategic planning can be an arduous and complex task; and, once a plan has been devised, it is often quite a challenge to effectively communicate the principal missions and key priorities to the array of different stakeholders. The communication challenge can be addressed through the application of a clearly and concisely designed visualisation of the strategic plan - to that end, this paper proposes the use of a roadmapping framework to structure a visual canvas. The canvas provides a template in the form of a single composite visual output that essentially allows a 'plan-on-a-page' to be generated. Such a visual representation provides a high-level depiction of the future context, end-state capabilities and the system-wide transitions needed to realise the strategic vision. To demonstrate this approach, an illustrative case study based on the Australian Government's Defence White Paper and the Royal Australian Navy's fleet plan will be presented. The visual plan plots the in-service upgrades for addressing the capability shortfalls and gaps in the Navy's fleet as it transitions from its current configuration to its future end-state vision. It also provides a visualisation of project timings in terms of the decision gates (approval, service release) and specific phases (proposal, contract, delivery) together with how these projects are rated against the key performance indicators relating to the technology acquisition process and associated management activities. © 2013 Taylor & Francis