Defining Image Memorability using the Visual Memory Schema

Memorability of an image is a characteristic determined by the human observers’ ability to remember images they have seen. Yet recent work on image memorability defines it as an intrinsic property that can be obtained independent of the observer. The current study aims to enhance our understanding and prediction of image memorability, improving upon existing approaches by incorporating the properties of cumulative human annotations. We propose a new concept called the Visual Memory Schema (VMS) referring to an organization of image components human observers share when encoding and recognizing images. The concept of VMS is operationalised by asking human observers to define memorable regions of images they were asked to remember during an episodic memory test. We then statistically assess the consistency of VMSs across observers for either correctly or incorrectly recognised images. The associations of the VMSs with eye fixations and saliency are analysed separately as well. Lastly, we adapt various deep learning architectures for the reconstruction and prediction of memorable regions in images and analyse the results when using transfer learning at the outputs of different convolutional network layers

Modulating human memory for complex scenes with artificially generated images

Visual memory schemas (VMS) are two-dimensional memorability maps that capture the most memorable regions of a given scene, predicting with a high degree of consistency human observer’s memory for the same images. These maps are hypothesized to correlate with a mental framework of knowledge employed by humans to encode visual memories. In this study, we develop a generative model we term ‘MEMGAN’ constrained by extracted visual memory schemas that generates completely new complex scene images that vary based on their degree of predicted memorability. The generated populations of high and low memorability images are then evaluated for their memorability using a human observer experiment. We gather VMS maps for these generated images from participants in the memory experiment and compare these with the intended target VMS maps. Following the evaluation of observers’ memory performance through both VMS-defined memorability and hit rate, we find significantly superior memory performance by human observers for the highly memorable generated images compared to poorly memorable. Implementing and testing a construct from cognitive science allows us to generate images whose memorability we can manipulate at will, as well as providing a tool for further study of mental schemas in humans