Utilization of Social Media In Marketing Classes

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience

How open are journalists on Twitter? Trends towards the end-user journalism

The many activities of journalists on Twitter should be analyzed. Are they doing a different kind of journalism? With a content analysis of 1125 tweets, this study reveals trends of some Spanish journalists using Twitter. A traditional role like gatekeeping can be highly amplified in terms of transparency and accountability with actions as retweeting or linking. The landscape offered by this platform is framed with the "ambient journalism", which will help to understand the proposal of this study: the end-user journalism. The findings will show the level of opening with the audience in aspects about replies, requests and linking

Smart radio and audio apps: the politics and paradoxes of listening to (anti-) social media

The recent crop of vocal social media applications tends to appeal to users in terms of getting their voices heard loud and clear. Indeed, it is striking how often verbs like ‘shout’ and ‘boast’ and ‘brag’ are associated with microcasting platforms with such noisy names as Shoutcast, Audioboom, Hubbub, Yappie, Boast and ShoutOmatic. In other words, these audio social media are often promoted in rather unsociable terms, appealing less to the promise of a new communicative exchange than to the fantasy that we will each can be at the centre of attention of an infinite audience. Meanwhile, many of the new forms of online radio sell their services to listeners as offering ‘bespoke’ or ‘responsive’ programming (or ‘audiofeeds’), building up a personal listening experience that meets their individual needs and predilictions. The role of listening in this new media ecology is characterised, then, by similarly contradictory trends. Listening is increasingly personalised, privatised, masterable and measurable, but also newly shareable, networked and, potentially, public. The promotional framing of these new media suggests a key contradiction at play in these new forms of radio and audio, speaking to a neo-liberal desire for a decentralization of broadcasting to the point where every individual has a voice, but where the idea of the audience is invoked as a mass network of anonymous and yet thoroughly privatised listeners. Focusing on the promotion and affordances of these various new radio- and radio-like applications for sharing speech online, this article seeks to interrogate what is at stake in these contradictions in terms of the ongoing politics, experience and ethics of listening in a mediated world

Providing guidance on Backstage, a novel digital backchannel for large class teaching

Many articles in the last couple of years argued that it is necessary to promote the active participation of students in lectures with large audiences. One approach to make students actively participate in a lecture is to use a digital backchannel, i.e. a computer-mediated communication platform that allows students to exchange ideas and opinions, without disrupting the lecturer’s discourse. Though, a digital backchannel, in order to be most helpful for learning, have to address the need for guidance of the users interacting. The article presents Backstage, a digital backchannel for large class lectures, and shows how it provides guidance for its users, i.e. the students but also the lecturer. Structural guidance is provided by aligning the usually incoherent backchannel discourse with the presentation slides that are integrated in the backchannel’s user interface. The alignment is thereby asserted by carefully designed backchannel workflows. The article also discusses the guidance of a student’s substantial involvement in both the frontchannel and the backchannel by means of scripts. Through the interactions of guided individuals a social guidance may emerge, leading to a collectively regulated backchannel

Sharing news, making sense, saying thanks: patterns of talk on Twitter during the Queensland floods

Abstract: This paper examines the discursive aspects of Twitter communication during the floods in the summer of 2010–2011 in Queensland, Australia. Using a representative sample of communication associated with the #qldfloods hashtag on Twitter, we coded and analysed the patterns of communication. We focus on key phenomena in the use of social media in crisis communication: communal sense-making practices, the negotiation of participant roles, and digital convergence around shared events. Social media is used both as a crisis communication and emergency management tool, as well as a space for participants to engage in emotional exchanges and communication of distress.Authored by Frances Shaw, Jean Burgess, Kate Crawford and Axel Bruns

When Politicians Talk: Assessing Online Conversational Practices of Political Parties on Twitter

Assessing political conversations in social media requires a deeper understanding of the underlying practices and styles that drive these conversations. In this paper, we present a computational approach for assessing online conversational practices of political parties. Following a deductive approach, we devise a number of quantitative measures from a discussion of theoretical constructs in sociological theory. The resulting measures make different - mostly qualitative - aspects of online conversational practices amenable to computation. We evaluate our computational approach by applying it in a case study. In particular, we study online conversational practices of German politicians on Twitter during the German federal election 2013. We find that political parties share some interesting patterns of behavior, but also exhibit some unique and interesting idiosyncrasies. Our work sheds light on (i) how complex cultural phenomena such as online conversational practices are amenable to quantification and (ii) the way social media such as Twitter are utilized by political parties.Comment: 10 pages, 2 figures, 3 tables, Proc. 8th International AAAI Conference on Weblogs and Social Media (ICWSM 2014