Customer empowerment in tourism through Consumer Centric Marketing (CCM)

We explain Consumer Centric Marketing (CCM) and adopt this new technique to travel context. Benefits and disadvantages of the CCM are outlined together with warnings of typical caveats Value: CCM will be expected as the norm in the travel industry by customers of the future, yet it is only the innovators who gain real tangible benefits from this development. We outline current and future opportunities to truly place your customer at the centre and provide the organisation with some real savings/gains through the use of ICT Practical Implications: We offer tangible examples for travel industry on how to utilise this new technology. The technology is already available and the ICT companies are keen to establish ways how consumers can utilise it, i.e. by providing ‘content’ for these ICT products the travel industry can fully gain from these developments and also enhance consumers’ gains from it. This can result in more satisfied customers for the travel (as well as ICT) companies thus truly adopting the basic philosophy of marketin

mPower: A component-based development framework for multi-agent systems to support business processes

One of the obstacles preventing the widespread adoption of multi-agent systems in industry is the difficulty of implementing heterogeneous interactions among participating agents via asynchronous messages. This difficulty arises from the need to understand how to combine elements of various content languages, ontologies, and interaction protocols in order to construct meaningful and appropriate messages. In this paper mPower, a component-based layered framework for easing the development of multi-agent systems, is described, and the facility for customising the components for reuse in similar domains is explained. The framework builds on the JADE-LEAP platform, which provides a homogeneous layer over diverse operating systems and hardware devices, and allows ubiquitous deployment of applications built on multi-agent systems both in wired and wireless environments. The use of the framework to develop mPowermobile , a multi-agent system to support mobile workforces, is reported

The simplicity project: easing the burden of using complex and heterogeneous ICT devices and services

As of today, to exploit the variety of different "services", users need to configure each of their devices by using different procedures and need to explicitly select among heterogeneous access technologies and protocols. In addition to that, users are authenticated and charged by different means. The lack of implicit human computer interaction, context-awareness and standardisation places an enormous burden of complexity on the shoulders of the final users. The IST-Simplicity project aims at leveraging such problems by: i) automatically creating and customizing a user communication space; ii) adapting services to user terminal characteristics and to users preferences; iii) orchestrating network capabilities. The aim of this paper is to present the technical framework of the IST-Simplicity project. This paper is a thorough analysis and qualitative evaluation of the different technologies, standards and works presented in the literature related to the Simplicity system to be developed

Program your city: Designing an urban integrated open data API

Cities accumulate and distribute vast sets of digital information. Many decision-making and planning processes in councils, local governments and organisations are based on both real-time and historical data. Until recently, only a small, carefully selected subset of this information has been released to the public – usually for specific purposes (e.g. train timetables, release of planning application through websites to name just a few). This situation is however changing rapidly. Regulatory frameworks, such as the Freedom of Information Legislation in the US, the UK, the European Union and many other countries guarantee public access to data held by the state. One of the results of this legislation and changing attitudes towards open data has been the widespread release of public information as part of recent Government 2.0 initiatives. This includes the creation of public data catalogues such as data.gov.au (U.S.), data.gov.uk (U.K.), data.gov.au (Australia) at federal government levels, and datasf.org (San Francisco) and data.london.gov.uk (London) at municipal levels. The release of this data has opened up the possibility of a wide range of future applications and services which are now the subject of intensified research efforts. Previous research endeavours have explored the creation of specialised tools to aid decision-making by urban citizens, councils and other stakeholders (Calabrese, Kloeckl & Ratti, 2008; Paulos, Honicky & Hooker, 2009). While these initiatives represent an important step towards open data, they too often result in mere collections of data repositories. Proprietary database formats and the lack of an open application programming interface (API) limit the full potential achievable by allowing these data sets to be cross-queried. Our research, presented in this paper, looks beyond the pure release of data. It is concerned with three essential questions: First, how can data from different sources be integrated into a consistent framework and made accessible? Second, how can ordinary citizens be supported in easily composing data from different sources in order to address their specific problems? Third, what are interfaces that make it easy for citizens to interact with data in an urban environment? How can data be accessed and collected

End user preference of customisable features within a course management system

Customisation is the means by which people alter and change various elements of their environment with the purpose of making it more suited to their immediate needs. This aids in creating a more personalised experience. People are extremely diverse in terms of age, gender, nationality, and with the dominant presence of technology people also have various levels of computer skills and experience. In the context of computer environments, customisation provides the ability to cater for a diverse user group, providing tools and options that assist with specific tasks, improve accessibility and achieve greater user satisfaction. Carter, MacLean, Lovstard & Moran (1990) claim that allowing a user to customise their system to match their personal work practices proves to be a useful technique. Various educational institutions are employing course management systems (CMS) to streamline and help carry out tasks involved in managing a large course. Students are also required to utilise the CMS in order to carry out various tasks associated with the study demands of their course. There is a variety of literature that discusses the types of customisable features that could be employed in a CMS; however there is no recommendation as to which of these features should be implemented. An analysis of end user preference toward customisable features offered a deeper understanding of the diversity of end user needs and the discovery of specific customisable features that are preferred by the student end user population

Towards Multi-Modal Interactions in Virtual Environments: A Case Study

We present research on visualization and interaction in a realistic model of an existing theatre. This existing ‘Muziek¬centrum’ offers its visitors information about performances by means of a yearly brochure. In addition, it is possible to get information at an information desk in the theatre (during office hours), to get information by phone (by talking to a human or by using IVR). The database of the theater holds the information that is available at the beginning of the ‘theatre season’. Our aim is to make this information more accessible by using multi-modal accessible multi-media web pages. A more general aim is to do research in the area of web-based services, in particu¬lar interactions in virtual environments

Interacting with digital media at home via a second screen

In recent years Interactive Television (iTV) has become a household technology on a global scale. However, iTV is still a new technology in the early stages of its evolution. Our previous research looked at how everyday users of iTV feel about the interactive part of iTV. In a series of studies we investigated how people use iTV services; their likes, dislikes, preferences and opinions. We then developed a second screen-based prototype device in response to these findings and tested it with iTV users in their own homes. This is a work in progress paper that outlines the work carried previously in the area of controlling interactive Television via a second screen. The positive user responses led us to extend the scope of our previous research to look into other related areas such as barriers to digital interactive media and personalisation of digital interactive media at home

A qualitative study of stakeholders' perspectives on the social network service environment

Over two billion people are using the Internet at present, assisted by the mediating activities of software agents which deal with the diversity and complexity of information. There are, however, ethical issues due to the monitoring-and-surveillance, data mining and autonomous nature of software agents. Considering the context, this study aims to comprehend stakeholders' perspectives on the social network service environment in order to identify the main considerations for the design of software agents in social network services in the near future. Twenty-one stakeholders, belonging to three key stakeholder groups, were recruited using a purposive sampling strategy for unstandardised semi-structured e-mail interviews. The interview data were analysed using a qualitative content analysis method. It was possible to identify three main considerations for the design of software agents in social network services, which were classified into the following categories: comprehensive understanding of users' perception of privacy, user type recognition algorithms for software agent development and existing software agents enhancement

Reflections on the use of Project Wonderland as a mixed-reality environment for teaching and learning

This paper reflects on the lessons learnt from MiRTLE?a collaborative research project to create a ?mixed reality teaching and learning environment? that enables teachers and students participating in real-time mixed and online classes to interact with avatar representations of each other. The key hypothesis of the project is that avatar representations of teachers and students can help create a sense of shared presence, engendering a greater sense of community and improving student engagement in online lessons. This paper explores the technology that underpins such environments by presenting work on the use of a massively multi-user game server, based on Sun?s Project Darkstar and Project Wonderland tools, to create a shared teaching environment, illustrating the process by describing the creation of a virtual classroom. It is planned that the MiRTLE platform will be used in several trial applications ? which are described in the paper. These example applications are then used to explore some of the research issues arising from the use of virtual environments within an education environment. The research discussion initially focuses on the plans to assess this within the MiRTLE project. This includes some of the issues of designing virtual environments for teaching and learning, and how supporting pedagogical and social theories can inform this process