Ewom-based purchase satisfaction : the YouTube reality

Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Marketing IntelligenceInternet changed the way that people search for information and buy products. Studies about user generated content (UGC) demonstrate that consumers tend to rely more on user-expressed experience, than professional opinion. The popularization of social media allowed people to share a lot more their impressions about products and services in their private channels. Their motivations, aligned with the digital environment, have changed the way they look for content and make decisions. The fast development of social media allows consumers to share their purchase and user experiences online. Since everything can be shared, it is even more difficult for marketers to control the digital content. Video-reviews emerged as a form of eWOM that are getting popular on digital and YouTube channels features a variety of UGC to different audiences. These viewers search information to fulfill a necessity. Consequently, they construct an idea based on what was seen and, simultaneous, an expectation of daily use. A research was conducted to determine if eWOM’s accuracy levels on YouTube are at the level of post-purchase satisfaction. The eligible population for this study was the population living in Portugal and results showed a positive association between the satisfaction levels of people that based the purchase on video-reviews

What's a university worth? Changes in the lifestyle and status of post-2000 European Graduates.

The paper is structured in two main chapters, the first presenting a literature review on lifestyle, underlining the main themes approached in recent scientific papers, and conducting factorial analysis as to discriminate the most relevant research directions, and the second dedicated to studying, on the data provided by the European Social Survey, the lifestyle patterns of post-2000 European graduates. The methodological perspective included probit regression and log-linear models, as well as cluster analysis. The main results refer to testing the concept of lifestyle calibration, that we proposed in the paper, on the selected population of young European graduates. A total of four groups, two exhibiting a good lifestyle calibration, and the other two a poor lifesyle calibration, were obtained. Each family of two groups constitutes a lifestyle type, which is characterized in the paper according to values-behaviours coordination, time allocation and its relation to life satisfaction, defined as an estimator of lifestyle calibration. The conclusions include discussions on the inclusion and exclusion of the European graduates population from these groups, which resulted from our analysis.lifestyle ; university graduates ; European society ; values ; behaviours

A phenomenographic study of English faculty's conceptions of information literacy

The purpose of this research is to identify UK English academics' conceptions of information literacy and compare those conceptions with current information literacy standards and frameworks

The Consequences of Global Educational Expansion

Draws on evidence from empirical studies in sociology, demography, economics, political science, and anthropology to examine the consequences of achieving universal primary and secondary education

The association between parenting style and life satisfaction in adulthood

This research examined the association between parenting style and life satisfaction in adulthood (N=112). Participants responded to an online survey, called the Parenting Style and Life Satisfaction Survey, which included questions pertaining to parenting style experienced in childhood, parenting style used in adulthood, and levels of life satisfaction. A chi-square test was conducted to determine if there was a relationship between parenting style experienced in childhood and the adult\u27s own parenting style. Analysis of variance tests were conducted to determine how parenting style experienced in childhood was connected to life satisfaction in adulthood and how the adult\u27s parenting style was related to their life satisfaction. Correlations revealed that there were no statistically significant relationships between parenting style and life satisfaction. Results were interpreted and implications were discussed

Boston Hospitality Review: Spring 2013

Lodging Update: Providence, Rhode Island by Rachel Roginsky and Matthew Arrants -- Brand Heritage and Heritage Tourism by Bradford Hudson -- Te Front Desks of Boston by Michael Oshins -- Defining the New Luxury: Perspectives from Industry Leaders by Chekitan S. Dev -- The Ethic of Hospitality by Christopher Muller -- Buffet-Américain by Peter Szend

Oceanus.

v. 42, no. 1 (2000