NMC Horizon Report: 2017 Library Edition

What is on the five-year horizon for academic and research libraries? Which trends and technology developments will drive transformation? What are the critical challenges and how can we strategize solutions? These questions regarding technology adoption and educational change steered the discussions of 77 experts to produce the NMC Horizon Report: 2017 Library Edition, in partnership with the University of Applied Sciences (HTW) Chur, Technische Informationsbibliothek (TIB), ETH Library, and the Association of College & Research Libraries (ACRL). Six key trends, six significant challenges, and six developments in technology profiled in this report are poised to impact library strategies, operations, and services with regards to learning, creative inquiry, research, and information management. The three sections of this report constitute a reference and technology planning guide for librarians, library leaders, library staff, policymakers, and technologists

Personal branding and career success : an empirical investigation

Knowledge about personal branding, the development and sustaining of a personal brand and the link between personal branding and career success did not exist in a scientifically structured manner. The purpose of this study was to understand what the elements of personal branding are and what it takes to develop a personal brand in the corporate environment. It was also important to identify whether personal branding is key to career success. The systematic literature review procedure was used to identify, analyse and critically evaluate both empirical studies and popular literature relating to personal branding. The current body of knowledge was ill defined and a six step model detailing how to develop and maintain a personal brand was developed as a result of a content analysis of the available popular literature. A measure of a complete personal brand within the workplace was subsequently developed. In this study, the hypotheses of a possible relationship between personal branding and career success (performance appraisal score, 360 leadership evaluation and talent board placement) were tested. It was found that talent board placement was statistically significant and practically related to personal branding. The study was the first to provide a measurement tool as well as empirical evidence on the relationship between personal branding and career success and, as such contributed significantly to the body of knowledge. This study also opened avenues for further research.Daar was min kennis oor ’n persoonlike handelsmerk, die ontwikkeling en handhawing van ’n persoonlike handelsmerk, en die verband tussen ’n persoonlike handelsmerk en loopbaansukses in die wetenskaplike domein beskikbaar. Die doel van hierdie studie was om die elemente van ’n persoonlike handelsmerk te begryp, asook om te bepaal wat dit behels om ’n persoonlike handelsmerk in die korporatiewe omgewing te ontwikkel. Dit was ook belangrik om te bepaal of ’n persoonlike handelsmerk deurslaggewend is tot loopbaansukses. ‘n Sistematiese literatuuroorsig is gedoen om empiriese studies asook gewilde literatuur oor ’n persoonlike handelsmerk te identifiseer, te ontleed en krities te evalueer. Gegewe beperkte akademiese kennismateriaal, en na aanleiding van die inhoudsontleding van die beskikbare gewilde literatuur, is ’n sesstapmodel ontwikkel om aan te dui hoe ’n persoonlike handelsmerk ontwikkel en gehandhaaf kan word. Na aanleiding hiervan is ’n instrument ontwikkel om ’n person se handelsmerk omvattend in die werkplek te meet. Dit is gevolg deur hipoteses van ’n moontlike verband tussen ’n persoonlike handelsmerk en loopbaansukses (prestasiebeoordelingtelling, 360-leierskapevaluasie en talentplasing) te toets. Die studie het bevind dat ’n persoonlike handelsmerk statisties beduidend en prakties relevant is tot talentplasing. Hierdie navorsing lewer ’n omvattende meetinstrument vir die meting van ’n persoonlike handelsmerk, asook empiriese bewyse rakende die verhouding tussen ’n persoonlike handelsmerk en loopbaansukses. Die studie maak in dié opsig ‘n beduidende bydrae tot die gebrekkige akademiese kennismateriaal wat oor hierdie onderwerp beskikbaar is.Ulwazi nge-branding yomuntu siqu, ukuthuthukiswa kanye nokuqhubekela phambili kwe-brand yomuntu siqu kanye nokuxhumana phakathi kwe-brand yomuntu siqu kanye nokuphumelela emsebenzini bekuyizinto ebezingahlelekile ngendlela yesisayense. Inhloso yalolu cwaningo bekuwukuqondisisa ukuthi ngabe iyini imikhakha ye-branding yomuntu siqu kanye nokuthi yini okudingekayo ukwenza ibrand yomuntu siqu emkhakheni wezamabhizinisi. Bekubalulekile nokubheka ukuthi ngabe i-branding yomuntu siqu isemqoka kangakanani ekuphumeleleni emisebenzini. Inqubo yokubuyekeza imibhalo ngendlela ehlelekile iye yasetshenziswa ukuphawula, ukuhlaziya kanye nokuhlola izifundo ezinobufakazi ezenziwe kanye nemibhalo edumile maqondana ne-branding yomuntu siqu. Imikhakha yolwazi ekhona ibingachazekile kahle, kanti kuye kwalandelwa imodeli yezinyathalo eziyisithupha echaza imininingwane ngokwenza kanye nokugcina i-brand yomuntu siqu, iye yenziwa ngakho-ke kwase kuhlaziywa ingqikithi yemibhalo edumile ekhona. Kwenziwe i-brand yomuntu siqu ephelele emkhakheni wezemisebenzi. Kulolu cwaningo, kuhlolwe i-hypotheses yobudlelwane phakathi kwe-branding yomuntu siqu kanye nokuphumelela emsebenzini (amaphuzu ohlolo lokusebenza ngendlela efanele, uhlolo lobuholi obungu 360, kanye nokubekwa kwebhodi yamathalente endaweni efanele) kuye kwahlolwa. Kutholakale ukuthi ukubekwa kwebhodi yamathalente endaweni efanele yinto esemqoka ngokwamastatistiki kanti futhi kuhambisana ne-branding yomuntu siqu. Ucwaningo belungolokuqala ukuhlinzeka ngethuluzi lokukala kanye nocwaningo obunobufakazi obubambekayo ngobudlelwane phakathi kwe-branding yomuntu siqu kanye nokuphumelela emsebenzini, kanti-ke, lokhu yikho okuye kwaba nomthelela obabalukile kulwazi. Lolu cwaningo luvule imikhakha lapho okungenziwa khona ezinye izinhlobo nemikhakha yocwaningo.Business ManagementDB

Knowledge-Sharing and Virtual Community of Practice Potential in The USCG’s Afloat Community: A Qualitative Case Study

Virtual Communities of Practice (VCoP) may provide the afloat community of the USCG greater opportunities for learning and professional development. The affordances of virtual engagement, including increased access to learning and peer feedback may enhance interaction and opportunities for the development and refinement of professional expertise. Although the specific learning needs and constraints of this community, including geographic separation and dynamic deployment schedules, appear well-aligned with VCoP structure and objectives, it is critical that the knowledge-sharing culture of the USCG’s afloat community be thoroughly explored before pursuing any form of performance and learning intervention. Grounded in Lave and Wenger’s (1991) concept of legitimate peripheral participation, along with situated learning, social cognitive theory, and social exchange theory, this study revealed that the afloat community possesses potential for successful engagement in a VCoP. Members share knowledge frequently within the community and demonstrate experience, interest, and comfort with virtual learning. However, the afloat community’s potential for engagement in a VCoP may be challenged by members’ perceptions of trust and vulnerability with sharing information on mistakes and lessons learned. Recommendations for enhancing trust and promoting communal development and sustainment are presented. Disclaimer: This study is not official U.S. Government or U.S. Coast Guard research. The views expressed herein are those of the researcher and are not official policy statements nor intended to result in official policy

THE IMPACT OF SUSTAINABLE BRANDING USING BIG DATA AND BUSINESS ANALYTICS IN THE MARKET RESEARCH INDUSTRY

Abstract Aim: The research aimed to explore how sustainable branding and big data analytics could enhance brand equity and sustainability in the market research industry. It reviewed existing literature, analysed branding strategies of data-driven companies, identified key attributes for sustainable positioning, used qualitative research methods to investigate competitive advantage, and created a theoretical framework to demonstrate how sustainable branding could improve performance in data-driven companies using big data and analytics. Methodology: This research used qualitative methods for a systematic review of sustainability, branding, and business analytics in the market research industry. It involved semi-structured interviews with 38 senior managers and directors from 24 companies across 8 countries. Despite the impact of COVID-19 on data collection due to changes in working patterns, this study showcased the potential of modern qualitative methods such as the 'inductive a priori' model. It utilized advanced technologies and multi-disciplinary research to tackle complex industry concepts. The research sought to bring about sustainable change in the market research industry. Results: The results of the study indicated that sustainable branding was positively related to consumer behaviour, corporate reputation, and financial performance. Big data and business analytics offered valuable insights into consumer preferences, attitudes, and behaviour which helped companies to develop and manage successful sustainable branding strategies. The study provided a comprehensive framework for understanding the role of sustainable branding, big data, and business analytics in the market research industry. Contribution to knowledge: The contribution of the study lies in identifying the importance of sustainable branding and its relationship with big data and business analytics. The study highlighted the potential benefits of integrating sustainability practices into branding strategies and suggested practical implications for companies to adopt sustainable branding approaches. The findings of the study offered insights into the value of big data and business analytics in the market research industry and provided a basis for future research in this field

Kesan sharenting kepada kanak-kanak dan implikasinya terhadap hak privasi kanak-kanak di Malaysia

Artikel ini meneliti konsep sharenting dan menekankan peranannya dalam pencerobohan hak privasi kanak-kanak. Sharenting merupakan suatu budaya dikalangan ibu bapa yang melibatkan perkongsian maklumat peribadi anakanak mereka dalam talian secara. Kanak-kanak sememangnya mempunyai hak dan kepentingan ke atas privasi mereka termasuklah daripada budaya sharenting. Hal ini menimbulkan konflik antara hak golongan ibu bapa untuk bersuara di media sosial yang bercanggah dengan hak keselamatan dan privasi anak-anak mereka. Objektif artikel ini adalah untuk melihat faktor budaya sharenting seterusnya mengetengahkan konfllik di antara privasi anak dan kebebasan bersuara ibubapa dan melihat samada undang-undang sedia ada di Malaysia boleh melindungi hak privasi kanak-kanak tersebut. Walaupun ibu bapa merupakan penjaga utama seorang kanak-kanak, budaya sharenting dianggap sebagai satu pelanggaran privasi seorang kanak-kanak. Ini menimbulkan satu permasalahan keranaa ibubapa juga mempunyai hak untuk bersuara melalui perkongsian media sosial berkenaan perkara yang secara langsung atau tidak langsung melibatkan anak mereka. Malaysia tidak secara langsung mengiktiraf hak privasi sebagai satu kausa tindakan, oleh yang demikian, adakah undang-undang sedia ada di Malaysia mengiktiraf hak privasi seorang kanak-kanak terhadap pengkongsian maklumat oleh ibubapa mereka? Metodologi yang digunakan adalah kualitatif undang-undang tulen dimana maklumat yang diperolehi dari peruntukan undangundang dan kes-kes dianalisis untuk mencari kelompongan dan seterusnya cadangan penambahbaikan diberikan. Analisis dibuat ke atas undang-undang yang berkaitan seperti Perlembagaan Persekutuan, Akta Kanak-kanak (AKK) 2001, Akta Kesalahan-kesalahan Seksual terhadap Kanak-kanak 2017 (AKSTK), Akta Komunikasi dan Multimedia (AKM) 1998 dan Kanun Kesiksaan untuk melihat sama ada peruntukan-peruntukan sedia ada di dalam akta-akta ini melindungi kanak-kanak terhadap tindakan sharenting di Malaysia. Kajian mendapati bahawa Malaysia masih tidak mempunyai peruntukan perlindungan privasi buat kanak-kanak yang mencukupi dan mencadangkan pendedahan kepada ibubapa berkenaan dengan bahaya sharenting terhadap anak mereka serta perlindungan privasi dalam undang-undang yang melindungi kanak-kanak di Malaysia

Mapping Scholarly Communication Infrastructure: A Bibliographic Scan of Digital Scholarly Communication Infrastructure

This bibliography scan covers a lot of ground. In it, I have attempted to capture relevant recent literature across the whole of the digital scholarly communications infrastructure. I have used that literature to identify significant projects and then document them with descriptions and basic information. Structurally, this review has three parts. In the first, I begin with a diagram showing the way the projects reviewed fit into the research workflow; then I cover a number of topics and functional areas related to digital scholarly communication. I make no attempt to be comprehensive, especially regarding the technical literature; rather, I have tried to identify major articles and reports, particularly those addressing the library community. The second part of this review is a list of projects or programs arranged by broad functional categories. The third part lists individual projects and the organizations—both commercial and nonprofit—that support them. I have identified 206 projects. Of these, 139 are nonprofit and 67 are commercial. There are 17 organizations that support multiple projects, and six of these—Artefactual Systems, Atypon/Wiley, Clarivate Analytics, Digital Science, Elsevier, and MDPI—are commercial. The remaining 11—Center for Open Science, Collaborative Knowledge Foundation (Coko), LYRASIS/DuraSpace, Educopia Institute, Internet Archive, JISC, OCLC, OpenAIRE, Open Access Button, Our Research (formerly Impactstory), and the Public Knowledge Project—are nonprofit.Andrew W. Mellon Foundatio

Academic E-Books: Publishers, Librarians, and Users

Academic E-Books: Publishers, Librarians, and Users provides readers with a view of the changing and emerging roles of electronic books in higher education. The three main sections contain contributions by experts in the publisher/vendor arena, as well as by librarians who report on both the challenges of offering and managing e-books and on the issues surrounding patron use of e-books. The case study section offers perspectives from seven different sizes and types of libraries whose librarians describe innovative and thought-provoking projects involving e-books. Read about perspectives on e-books from organizations as diverse as a commercial publisher and an association press. Learn about the viewpoint of a jobber. Find out about the e-book challenges facing librarians, such as the quest to control costs in the patron-driven acquisitions (PDA) model, how to solve the dilemma of resource sharing with e-books, and how to manage PDA in the consortial environment. See what patron use of e-books reveals about reading habits and disciplinary differences. Finally, in the case study section, discover how to promote scholarly e-books, how to manage an e-reader checkout program, and how one library replaced most of its print collection with e-books. These and other examples illustrate how innovative librarians use e-books to enhance users’ experiences with scholarly works.https://docs.lib.purdue.edu/purduepress_ebooks/1036/thumbnail.jp