Counting Customers in Mobile Business – The Case of Free to Play

In recent years mobile games have become a major part of the mobile market since gaming apps generate a major amount of the platforms revenue. Whilst different business models have been used - free to play seems one of the most promising to monetize games in the mobile market. Yet, this new concept of monetizing digital content has not obtained much attention of researchers. One research gap is the prediction of users purchasing behavior, as it is a major challenge for practitioners as well as for researchers and of vital importance for managing marketing expenses and designing game mechanics. In this paper we use an existing prediction model for purchasing behavior to analyze its applicability in the mobile market. We use two data sets from free to play games to train and test this well-known model. We can show that existing models, even though they are designed for the same type of customer relationship, struggle with the case of free to play. We show detailed information on the model performance and conclude that because of the unique purchasing behavior in free to play models should be redesigned or the process of application should be more structured

Fighting Poverty, Profitably: Transforming the Economics of Payments to Build Sustainable, Inclusive Financial Systems

The Gates Foundation's Financial Services for the Poor program (FSP) believes that effective financial services are paramount in the fight against poverty. Nonetheless, today more than 2 billion people live outside the formal financial sector. Increasing their access to high quality, affordable financial services will accelerate the well-being of households, communities, and economies in the developing world. One of the most promising ways to deliver these financial services to the poor -- profitably and at scale -- is by using digital payment platforms.These are the conclusions we have reached as the result of extensive research in pursuit of one of the Foundation's primary missions: to give the world's poorest people the chance to lift themselves out of hunger and extreme poverty.FSP conducted this research because we believe that there is a gap in the fact base and understanding of how payment systems can extend digital services to low income consumers in developing markets. This is a complex topic, with fragmented information and a high degree of country-by-country variability. A complete view across the entire payment system has been missing, limiting how system providers, policy makers, and regulators (groups we refer to collectively as financial inclusion stakeholders) evaluate decisions and take actions. With a holistic view of the payment system, we believe that interventions can have higher impact, and stakeholders can better understand and address the ripple effects that changes to one part of the system can have. In this report, we focus on the economics of payment systems to understand how they can be transformed to serve poor people in a way that is profitable and sustainable in aggregate

From the Hands of an Early Adopter's Avatar to Virtual Junkyards: Analysis of Virtual Goods' Lifetime Survival

One of the major questions in the study of economics, logistics, and business forecasting is the measurement and prediction of value creation, distribution, and lifetime in the form of goods. In "real" economies, a perfect model for the circulation of goods is impossible. However, virtual realities and economies pose a new frontier for the broad study of economics, since every good and transaction can be accurately tracked. Therefore, models that predict goods' circulation can be tested and confirmed before their introduction to "real life" and other scenarios. The present study is focused on the characteristics of early-stage adopters for virtual goods, and how they predict the lifespan of the goods. We employ machine learning and decision trees as the basis of our prediction models. Results provide evidence that the prediction of the lifespan of virtual objects is possible based just on data from early holders of those objects. Overall, communication and social activity are the main drivers for the effective propagation of virtual goods, and they are the most expected characteristics of early adopters.Comment: 28 page

Telecom regulation in the EU facing change of tack: Competition requires a clear policy line

The introduction of sector-specific regulation in the EU has fostered competition and innovation in the telecommunications industry. However, the liberalisation process still has a long way to go. The debate on the new scenario facing European telecoms regulators shows that as far as the institutional (centralised or decentralised) and time-related (ex-post or ex-ante) focus is concerned, a clear policy line is required. Politically motivated delays and ensuing uncertainties in the market must be avoided in order to boost innovation and achieve sustainable competition.regulation, telecommunications, EU, fixed line telephony

The Power of Point of Sale Improving Growth, Profit, and Customer Service in a Retail Business

For many small businesses, creating a captivating retail experience is the key to success, and finding the right technologies to enable that experience is crucial for sustaining a competitive advantage. This project is a case study designed to evaluate and select a Point of Sale (POS) system and Inventory Management (IM) system for a small business based upon its specific industry needs. The project creates a three step framework leading up to the real world implementation of these systems and uses the Rhode Island based company - Wildwood Inc. - as the subject of the study. Wildwood Inc. is a garden center and nursery that uses manual processes for both its checkout and inventory management practices, but due to its growth is experiencing difficulties in serving its customers effectively. The project looks at specific challenges facing Wildwood and creates a roadmap for POS and IM implementation that can be generalized for businesses looking to upgrade their systems. The framework for the implementation includes (1) initial research and current process analysis, (2) new system evaluation and process comparison, and (3) a final recommendation for management. The project explores the necessary capabilities of POS and IM systems within the retail agriculture industry; creates a comparison matrix of potential product offerings based upon hardware components, software features, technical support, and price points; and develops a final recommendation for Wildwood considering its specific needs. Upon completion, Wildwood will have the information necessary to purchase a computerized system that can: (1) Maintain a database of all inventory, including plant characteristics, units in stock, price, supplier, and SKU number, (2) facilitate a more efficient checkout method that eliminates handwritten receipts of purchases and digitally records all sales within the system, expedites the checkout process for both customers and employees, and 4 communicates with the IM system to allow for real-time inventory updates upon completion of POS transactions, and (3) runs a variety of reports on the collected data so that management has greater accuracy and success when making business decisions

Faulty Metrics and the Future of Digital Journalism

This report explores the industry of Internet measurement and its impact on news organizations working online. It investigates this landscape through a combination of documentary research and interviews with measurement companies, trade groups, advertising agencies, media scholars, and journalists from national newspapers, regional papers, and online-only news ventures

Surveys on Electronic Money

This paper investigates the views of electronic money operators and innovators on the possibilities and implications of e-money, especially with respect to replacing central bank money as well as technical issues regarding e-money, its implications for the financial industry and central banking. This has been done using surveys of major e-money innovators and operators, based on the assumption that these operators and innovators are likely to shape the future framework for e-money schemes. It seems that innovators and operators are quite confident about the future of e-money – despite problems and obstacles surrounding current testing – and that central banks’ monopoly of the issuance of money as a medium of exchange will no longer be unchallenged.electronic money; financial regulation; central banks; financial innovation

The Platformisation of the European Mobile Industry

This paper argues that the structure of the mobile communications industry is being decisively affected by 'platformisation', yet in a present context of strong 'platform ambiguity'. It introduces the concept of gatekeeper roles to compare current mobile platform initiatives, and proposes a typology of platforms to characterise the various models encountered.Mobile Platforms, Business Models, Gatekeeping, Platform Typology