Evaluating Content-centric vs User-centric Ad Affect Recognition

Despite the fact that advertisements (ads) often include strongly emotional content, very little work has been devoted to affect recognition (AR) from ads. This work explicitly compares content-centric and user-centric ad AR methodologies, and evaluates the impact of enhanced AR on computational advertising via a user study. Specifically, we (1) compile an affective ad dataset capable of evoking coherent emotions across users; (2) explore the efficacy of content-centric convolutional neural network (CNN) features for encoding emotions, and show that CNN features outperform low-level emotion descriptors; (3) examine user-centered ad AR by analyzing Electroencephalogram (EEG) responses acquired from eleven viewers, and find that EEG signals encode emotional information better than content descriptors; (4) investigate the relationship between objective AR and subjective viewer experience while watching an ad-embedded online video stream based on a study involving 12 users. To our knowledge, this is the first work to (a) expressly compare user vs content-centered AR for ads, and (b) study the relationship between modeling of ad emotions and its impact on a real-life advertising application.Comment: Accepted at the ACM International Conference on Multimodal Interation (ICMI) 201

Learning Representations from EEG with Deep Recurrent-Convolutional Neural Networks

One of the challenges in modeling cognitive events from electroencephalogram (EEG) data is finding representations that are invariant to inter- and intra-subject differences, as well as to inherent noise associated with such data. Herein, we propose a novel approach for learning such representations from multi-channel EEG time-series, and demonstrate its advantages in the context of mental load classification task. First, we transform EEG activities into a sequence of topology-preserving multi-spectral images, as opposed to standard EEG analysis techniques that ignore such spatial information. Next, we train a deep recurrent-convolutional network inspired by state-of-the-art video classification to learn robust representations from the sequence of images. The proposed approach is designed to preserve the spatial, spectral, and temporal structure of EEG which leads to finding features that are less sensitive to variations and distortions within each dimension. Empirical evaluation on the cognitive load classification task demonstrated significant improvements in classification accuracy over current state-of-the-art approaches in this field.Comment: To be published as a conference paper at ICLR 201

Unsupervised decoding of long-term, naturalistic human neural recordings with automated video and audio annotations

Fully automated decoding of human activities and intentions from direct neural recordings is a tantalizing challenge in brain-computer interfacing. Most ongoing efforts have focused on training decoders on specific, stereotyped tasks in laboratory settings. Implementing brain-computer interfaces (BCIs) in natural settings requires adaptive strategies and scalable algorithms that require minimal supervision. Here we propose an unsupervised approach to decoding neural states from human brain recordings acquired in a naturalistic context. We demonstrate our approach on continuous long-term electrocorticographic (ECoG) data recorded over many days from the brain surface of subjects in a hospital room, with simultaneous audio and video recordings. We first discovered clusters in high-dimensional ECoG recordings and then annotated coherent clusters using speech and movement labels extracted automatically from audio and video recordings. To our knowledge, this represents the first time techniques from computer vision and speech processing have been used for natural ECoG decoding. Our results show that our unsupervised approach can discover distinct behaviors from ECoG data, including moving, speaking and resting. We verify the accuracy of our approach by comparing to manual annotations. Projecting the discovered cluster centers back onto the brain, this technique opens the door to automated functional brain mapping in natural settings

On the analysis of EEG power, frequency and asymmetry in Parkinson's disease during emotion processing

Objective: While Parkinson’s disease (PD) has traditionally been described as a movement disorder, there is growing evidence of disruption in emotion information processing associated with the disease. The aim of this study was to investigate whether there are specific electroencephalographic (EEG) characteristics that discriminate PD patients and normal controls during emotion information processing. Method: EEG recordings from 14 scalp sites were collected from 20 PD patients and 30 age-matched normal controls. Multimodal (audio-visual) stimuli were presented to evoke specific targeted emotional states such as happiness, sadness, fear, anger, surprise and disgust. Absolute and relative power, frequency and asymmetry measures derived from spectrally analyzed EEGs were subjected to repeated ANOVA measures for group comparisons as well as to discriminate function analysis to examine their utility as classification indices. In addition, subjective ratings were obtained for the used emotional stimuli. Results: Behaviorally, PD patients showed no impairments in emotion recognition as measured by subjective ratings. Compared with normal controls, PD patients evidenced smaller overall relative delta, theta, alpha and beta power, and at bilateral anterior regions smaller absolute theta, alpha, and beta power and higher mean total spectrum frequency across different emotional states. Inter-hemispheric theta, alpha, and beta power asymmetry index differences were noted, with controls exhibiting greater right than left hemisphere activation. Whereas intra-hemispheric alpha power asymmetry reduction was exhibited in patients bilaterally at all regions. Discriminant analysis correctly classified 95.0% of the patients and controls during emotional stimuli. Conclusion: These distributed spectral powers in different frequency bands might provide meaningful information about emotional processing in PD patients