‘Where else is the money? A study of innovation in online business models at newspapers in Britain’s 66 cities’

Much like their counterparts in the United States and elsewhere, British newspaper publishers have seen a sharp decline in revenues from traditional sources—print advertising and copy sales—and many are intensifying efforts to generate new income by expanding their online offerings. A study of the largest circulation newspapers in the 66 cities in England, Scotland, Wales and Northern Ireland showed that while only a small minority did not have companion websites, many of the publishers who do have an online presence have transferred familiar revenue models. It has also been recognised that income from these sources is not enough to sustain current operations and innovative publishers have diversified into additional broad categories of Web business models. Significantly, this study did not only compare the approaches of various news publishers with each other, but it also considered how active newspaper publishers were in taking advantage of the variety of business models generally being employed on the Web—and which opportunities were ignored

Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competencies

Purpose – Thepurpose of this paper is to criticallyexplorehow context asan antecedent to entrepreneurial digital competencies (EDCs) influences digital entrepreneurship in a resource-scarce environment. Design/methodology/approach – The data comprises semi-structured interviews with 16 digital entrepreneurs, as owner-managers of small digital businesses in Cameroon. Findings – The results reveal the ways in which EDCs shape the entry (or start-up) choices and post-entry strategic decisions of digital entrepreneurs in response to context-specific opportunities and challenges associated with digital entrepreneurship. Research limitations/implications – The data comes from one African country and 16 digital businesses thus the research setting limits the generalisability of the results. Practical implications – This paper highlights important implications for encouraging digital entrepreneurship by focussing on institutional, technology and local dimensions of context and measures to develop the entrepreneurial and digital competencies. This includes policy interventions to develop the information and communication technology (ICT) infrastructure, transport and local distribution infrastructure, and training opportunities to develop the EDCs of digital entrepreneurs. Originality/value – Whereas the capabilities to adopt and use ICTs and the internet by small businesses have been examined, this is among the first theoretically sensitised study linking context, EDCs and digital entrepreneurship

Can Big Media do "Big Society"?: A Critical Case Study of Commercial, Convergent Hyperlocal News

The UK Government is committed to helping ‘nurture a new generation of local media companies’. Changes to local media ownership rules allowing companies to follow their customers from platform to platform are supposed to assist in this by encouraging economies of scale. This paper provides a timely case study examining a UK-based commercial local news network owned by Daily Mail & General Trust that leverages economies of scale: Northcliffe Media’s network of 154 Local People websites. The study evaluates the level of audience engagement with the Local People sites through a user survey, and by looking at the numbers of active users, their contributions and their connections with other users. Interviews with ten of the ‘community publishers’ who oversee each site on the ground were conducted, along with a content survey. Although the study reveals a demand for community content, particularly of a practical nature, the results question the extent to which this type of ‘big media’ local news website can succeed as a local social network, reinvigorate political engagement, or encourage citizen reporting. The Government hopes that communities, especially rural ones, will increasingly use the Internet to access local news and information, thereby supporting new, profitable local media companies, who will nurture a sense of local identity and hold locally-elected politicians to account. This case study highlights the difficulties inherent in achieving such outcomes, even using the Government’s preferred convergent, commercial model

The Viral Concept: the Winning Ticket of the Romanian Online Advertising Industry

The connection between the steady development of the Internet in Romania in the last five years, as channel of transmitting the marketing message, and the viral concept, as method of transmitting the message, may become the winning ticket for the Romanian online advertising market. Thus, in the current socio-economic context, any company who wishes to be successful in the virtual space cannot ignore the viral marketing techniques for several reasons. Firstly, we are talking about the profile of Internet users who tend to constitute a new social group. Secondly, we are talking about the thirst for information. And, last but not least, we are talking about the appetite for online chatting, statistics showing that 62% of the Roma-nian Internet users consider it a very "savory" information channel. This article tries to explain, in brief, what viral marketing is, which are its peculiarities, advantages, risks, as well as the limitations of its use, and which the strategies of a viral marketing campaign are. We will illustrate by giving successful examples from the Romanian online market.viral marketing, Internet, promotion, campaign.

Re-Imagining Journalism: Local News for a Networked World

Details strategies for realizing healthy local information ecologies through for-profit and nonprofit media; higher education and community institutions; emphasis on relevance, research, and revenues; and government support. Includes case summaries

Improving Design of Micro-business Systems via VSM and Constituent Orientation Analysis

This paper describes recent design research into prototypical ‘classes’ of designs for operational business systems for micro-businesses of 1-10 employees typical of traditional craft and contemporary information economies. Business process design is an increasingly important and relatively new sub-field of design and design research. Its increasing importance is driven by three factors made more potent by information technology: increasing ability for very small business units to contribute to local and national economies; potential for increased efficiency of micro-businesses via reduction in Coasian transaction costs; increasingly competitive business environments leading to pressure on micro-businesses to deeply cut costs; and increased potential for improved design of micro-business processes to create significant benefits for the micro-businesses themselves and to local and national economies. The analyses used in this paper combine Tellefsen's perspective on constituent orientation with Beerian Viable System analysis and Cashflow Quadrant analysis (Beer, 1972, 1988, 1989, 1995; Kiyosaki & Lechter, 2007; Tellefsen, 1995, 1999, 2001; Tellefsen & Love, 2003). These analyses are used to identify promising foci of design effort particularly with the intention of automating and systematizing business activities. The paper first describes the importance of developing improved guidelines for design of organisational structures and business processes in the micro-business arena. It then outlines the structural, humanistic, financial, business management and computerized automation considerations that need to be addressed. Design issues are illustrated via mini case studies of three characteristic micro-businesses in the areas of publishing, plumbing, and rental investment. The paper shows how improvements to the design of business processes can be viewed through how four constituent orientations: • Self employed • Business managers • Business owners • Investors The paper concludes by integrating the outcomes of the above analyses into a preliminary checklist for the design of effective and efficient automated and systematized business processes for micro-businesses and small business enterprises. Keywords: Business Process Design, Micro-Business, Viable Systems, Constituent Orientation, Cashflow Quadrant Analysis.</p