38,369 research outputs found
Promoter Account Detection in Twitter
Twitter is an online social network and micro-blog that becomes an alternative media for sharing and getting information. In the political area, Twitter provides various features as a media to promote campaign and get a good imaging for political party or contestant. In order to get a good opinion from other users, the contestant can manipulate their success with a massive promotion. This promotion activity could lead to public opinion that is not consistent with the facts. So that, we need to determine whether this is promoter account or not. In this paper, we propose a new framework for promoter account detection. This framework based on twitter content to detect promoter account according to their existence in topic of promotion. This framework employs k-means approach in order to cluster topic of promotion based on twitter\u27s content. From each cluster, we evaluate the existence of promoter account. With very simple approach, the results obtained on experiment show that this framework is effective for promoter account detection
LESSONS IN EVALUATING COMMUNICATIONS CAMPAIGNS
Builds on the findings of the first and second papers. It examines specifically how campaigns with different purposes (individual behavior change and policy change) have been evaluated, and how evaluators have tackled some of the associated evaluation challenges that the first three papers raised as important to address. It features fi ve brief case studies in which the main unit of analysis is not the campaign, but the campaign's evaluation. The case studies provide a brief snapshot of the real experiences of campaign evaluations. The paper also features cross-case lessons that highlight important findings and themes
Inefficiencies in Digital Advertising Markets
Digital advertising markets are growing and attracting increased scrutiny. This article explores four market inefficiencies that remain poorly understood: ad effect measurement, frictions between and within advertising channel members, ad blocking, and ad fraud. Although these topics are not unique to digital advertising, each manifests in unique ways in markets for digital ads. The authors identify relevant findings in the academic literature, recent developments in practice, and promising topics for future research
Detecting and Tracking the Spread of Astroturf Memes in Microblog Streams
Online social media are complementing and in some cases replacing
person-to-person social interaction and redefining the diffusion of
information. In particular, microblogs have become crucial grounds on which
public relations, marketing, and political battles are fought. We introduce an
extensible framework that will enable the real-time analysis of meme diffusion
in social media by mining, visualizing, mapping, classifying, and modeling
massive streams of public microblogging events. We describe a Web service that
leverages this framework to track political memes in Twitter and help detect
astroturfing, smear campaigns, and other misinformation in the context of U.S.
political elections. We present some cases of abusive behaviors uncovered by
our service. Finally, we discuss promising preliminary results on the detection
of suspicious memes via supervised learning based on features extracted from
the topology of the diffusion networks, sentiment analysis, and crowdsourced
annotations
Seminar Users in the Arabic Twitter Sphere
We introduce the notion of "seminar users", who are social media users
engaged in propaganda in support of a political entity. We develop a framework
that can identify such users with 84.4% precision and 76.1% recall. While our
dataset is from the Arab region, omitting language-specific features has only a
minor impact on classification performance, and thus, our approach could work
for detecting seminar users in other parts of the world and in other languages.
We further explored a controversial political topic to observe the prevalence
and potential potency of such users. In our case study, we found that 25% of
the users engaged in the topic are in fact seminar users and their tweets make
nearly a third of the on-topic tweets. Moreover, they are often successful in
affecting mainstream discourse with coordinated hashtag campaigns.Comment: to appear in SocInfo 201
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