7,396 research outputs found
Using big data for customer centric marketing
This chapter deliberates on âbig dataâ and provides a short overview of business intelligence and emerging analytics. It underlines the importance of data for customer-centricity in marketing. This contribution contends that businesses ought to engage in marketing automation tools and apply them to create relevant, targeted customer experiences. Todayâs business increasingly rely on digital media and mobile technologies as on-demand, real-time marketing has become more personalised than ever. Therefore, companies and brands are striving to nurture fruitful and long lasting relationships with customers. In a nutshell, this chapter explains why companies should recognise the value of data analysis and mobile applications as tools that drive consumer insights and engagement. It suggests that a strategic approach to big data could drive consumer preferences and may also help to improve the organisational performance.peer-reviewe
Natural Language Processing in-and-for Design Research
We review the scholarly contributions that utilise Natural Language
Processing (NLP) methods to support the design process. Using a heuristic
approach, we collected 223 articles published in 32 journals and within the
period 1991-present. We present state-of-the-art NLP in-and-for design research
by reviewing these articles according to the type of natural language text
sources: internal reports, design concepts, discourse transcripts, technical
publications, consumer opinions, and others. Upon summarizing and identifying
the gaps in these contributions, we utilise an existing design innovation
framework to identify the applications that are currently being supported by
NLP. We then propose a few methodological and theoretical directions for future
NLP in-and-for design research
Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions
Artificial Intelligence (AI) is increasingly adopted by organizations to innovate, and this is ever more reflected in scholarly work. To illustrate, assess and map research at the intersection of AI and innovation, we performed a Systematic Literature Review (SLR) of published work indexed in the Clarivate Web of Science (WOS) and Elsevier Scopus databases (the final sample includes 1448 articles). A bibliometric analysis was deployed to map the focal field in terms of dominant topics and their evolution over time. By deploying keyword co-occurrences, and bibliographic coupling techniques, we generate insights on the literature at the intersection of AI and innovation research. We leverage the SLR findings to provide an updated synopsis of extant scientific work on the focal research area and to develop an interpretive framework which sheds light on the drivers and outcomes of AI adoption for innovation. We identify economic, technological, and social factors of AI adoption in firms willing to innovate. We also uncover firms' economic, competitive and organizational, and innovation factors as key outcomes of AI deployment. We conclude this paper by developing an agenda for future research
Innovation Technology
Comprise definition of 1500 terms.
Innovation from A to Z presents a glossary, including: Terms, older terms whose meanings have changed, acronyms, synonyms, famous names, selected abbreviations, and cross-references. A highly interdisciplinary approach incorporating strategy and entrepreneurship with technology and engineering sciences, economics, marketing, organizational behavior and theory. Ideal for engineers, managers, sales people and economists.
Innovation Technology from A to Z
Glossary of terms, including acronyms, synonyms, abbreviations, cross-references
1500 terms supplemented by figures and tables that clearly demonstrate the state-of-the-art in Innovation Technolog
The State of Green Technologies in South Africa
Cite: Academy of Science of South Africa (ASSAf), (2014). The State of Green Technologies in South Africa. [Online] Available at: DOI http://dx.doi.org/10.17159/assaf/0025The report outlines the development, distribution and use of green technologies in energy, water, waste and sanitation in South Africa. Other sectors investigated include industry, mining, agriculture, information and communication technology, health, transport and buildings. The study looked at the South African landscape in terms of policies enabling the development and adoption of green technologies. The report concludes with several recommendations to improve the social and economic environment for research and development in green technologies, and the dissemination and uptake of these technologies.
This report is the result of the deliberations of a panel of eight notable South African and international experts in various fields such as water and waste management, energy and mining. The panel was assisted by a number of researchers. In addition, a public workshop entitled âGreen Technologies: Drivers, Barriers and Gatekeepersâ was also used as a forum to gather information.Department of Science and Technolog
The SILVER Spark for Nevada
The SILVER Spark for Nevada: Sustainable Innovation Leading a Vital Economic Renaissance
Nevada. A State of stark contrasts, with historic booms and devastating busts experienced throughout its modern history. A State frequently forced to reinvent itself as ever-evolving circumstances have demanded. A State that has been driven to the edge time after time and, yet again and again, has managed to discover another way to prosper. A State that now finds itself in a precarious position as the âGreat Recessionâ hit it harder than any other and has left it struggling to recover.
As you will conclude by reading The SILVER Spark, Nevada can successfully build a globally-competitive economic engine based on innovation and entrepreneurship through the commercialization of research, discovery, and development. It will, however, require changes in how the State operates, by uniting the many competing visions, missions and goals found statewide. Although the seventh largest state geographically, Nevada is only the thirty-fifth most populous state in the Union. So it must also find a unique way to focus its admittedly stretched resources on a strategic set of priorities to successfully diversify its economy.
The âSILVERâ Spark proposes an approach to do exactly what so many across the State have suggested must be done for so longâtransform the Stateâs legacy economy and create new-economy jobs. It advocates the application of sustainable innovation to lead a vital economic renaissance through the following three major transformational actions: Drive more public and private innovation in the State. Improve the State-wide commercialization ecosystem. Accelerate entrepreneurial activity throughout Nevada.
Nevada is uniquely Nevadan.
From its world-class gaming facilities to its innovative laboratories, Nevada is still a place where dreams can become reality. Nevada itself is collectively a gigantic open source laboratory. It is a place where a scientific theory, an educated hypothesis or sometimes little more than conjecture can change everything in a spark.
It is time for Nevada to reclaim its innovation brand
SciTech News Volume 71, No. 2 (2017)
Columns and Reports From the Editor 3
Division News Science-Technology Division 5 Chemistry Division 8 Engineering Division 9 Aerospace Section of the Engineering Division 12 Architecture, Building Engineering, Construction and Design Section of the Engineering Division 14
Reviews Sci-Tech Book News Reviews 16
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