Lifestyles and consumer behavior

In this article, the concept of lifestyle is traced to its early roots in personality psychology and in marketing. In the latter field, many commercial marketing firms have made strong claims as to the explanatory power of lifestyle dimensions, often based on procedures which have been kept secret, but researchers have seldom been able to verify such claims. In spite of this, the approach is very popular, has wide credibility and is often given very favorable media coverage. Probably because of this, it is often considered as a very important and promising approach by administrators working with the regulation of risk and risk communication. It may also be credible in some quarters because it affords a way of ‘explaining’ risk perception as being non-rational. In this paper, we give results from an empirical study of nuclear waste risk perception which is related to a basic risk perception model and three approaches to lifestyles: Kahle’s List of Values, a Swedish adaptation of the ‘Agorame´trie’ approach suggested by a group of French researchers, and Dake and Wildavsky’s Cultural Theory dimensions. It was found that nuclear waste risk perception could be modeled successfully with risk attitudes and perception data (basic model about 65% of the variance explained), but that lifestyle dimensions added virtually nothing to the explanatory power of the model.consumer behavior; lifestyle; risk

Consumer Behavior, Attitude and Perception Toward Modern Trade Stores in Rural Vietnam

Modern trade stores have been very successful in Vietnamese retail industry, espe-cially in some big cities. However, the popularity of such stores is still lagging behindthe traditional stores. In regard with this issue, many studies have been done overtime, but very few have been focused on rural regions in emerging countries likeVietnam. Thus, this study aims at exploring the reasons why Vietnamese consumersin the remote area prefer to shop at traditional stores instead of modern stores. Fur-thermore, this study attempts to fill the gap between these two types of formats. Theresearch uses quantitative method with the aid of SPSS software to analyze the data.The results show that consumers in the remote areas are still not willing to quit theirtraditional shopping habits for a new choice of store based on the current situation.Therefore, it is not the right time for investors to expand their modern business intothe country's rural areas

Influence on Consumer Behavior: the Impact of Direct to Consumer Advertising on Medication Requests (Study Cases for Gastrosepophageal Reflux Disease and Social Anxiety Disorder Treatment in United States

Sebuah survei yang menggunakan 68 pertanyaan melalui internet yang digunakan untuk menentukan dampak dari televised direct-to-consumer advertising (DTCA) pada konsumen yang diprakarsai Perubahan pengobatan penyakitgastroesophageal reflux (GERD) dan sosial anxiety disorder (SAD). Dari 427 responden, 10% pasien GERD yang melihat DTCA dan 6% pasien SAD yang melihat DTCA melaporkan bahwa mereka kemudian memulai percakapan dengandokter mereka. Hampir setengah dari responden, 47,4% untuk GERD dan 40% untuk SAD, melaporkan bahwa Perubahan dalam terapi terjadi sebagai akibat langsung dari diskusi dengan dokter. DTCA melalui televisi untuk kedua golonganobat dapat memiliki dampak yang signifikan pada pasien yang memulai dalam hal permintaan resep.Reaksi terhadap DCTA untuk obat resep memang beragam. Proponent berpendapat bahwa hal itu menyediakan konsumen dengan informasitentang pilihan pengobatan, dan mungkin membantu untuk meningkatkan kesadaran masyarakat, dan akibatnya pengobatan, penyakit serius seperti diabetes, hipertensi, atau depresi. Di lain pihak,mereka juga khawatir bahwa DCTA tidak tepat dapat meningkatkan permintaan pasien yang spesifik, dan umumnya mahal, agen, dan bahwa permintaan ini mungkin memiliki efek negatif pada praktek medis dan pada hubungan dokter-pasien. Isi iklan yang ditujukan untuk dokter telah diteliti, tetapi mereka ditujukan untuk pasien telah kurang mendapat perhatian. Tujuan penelitian ini adalah untuk membangun pesan yang sedang diterima oleh masyarakat dari DCTA. Berdasarkan sampel kecil, DTCA yang melalui televisi untuk obat yang digunakan untuk mengobati GERD dan SAD dapat memiliki dampak yang signifikan pada kedua pasien yang diprakarsai atas permintaan resep dan praktek resep dokter dan dapat mengakibatkan Perubahan terapi untuk penyakit ini