Scalable Audience Reach Estimation in Real-time Online Advertising

Online advertising has been introduced as one of the most efficient methods of advertising throughout the recent years. Yet, advertisers are concerned about the efficiency of their online advertising campaigns and consequently, would like to restrict their ad impressions to certain websites and/or certain groups of audience. These restrictions, known as targeting criteria, limit the reachability for better performance. This trade-off between reachability and performance illustrates a need for a forecasting system that can quickly predict/estimate (with good accuracy) this trade-off. Designing such a system is challenging due to (a) the huge amount of data to process, and, (b) the need for fast and accurate estimates. In this paper, we propose a distributed fault tolerant system that can generate such estimates fast with good accuracy. The main idea is to keep a small representative sample in memory across multiple machines and formulate the forecasting problem as queries against the sample. The key challenge is to find the best strata across the past data, perform multivariate stratified sampling while ensuring fuzzy fall-back to cover the small minorities. Our results show a significant improvement over the uniform and simple stratified sampling strategies which are currently widely used in the industry

Random Sampling for Group-By Queries

Random sampling has been widely used in approximate query processing on large databases, due to its potential to significantly reduce resource usage and response times, at the cost of a small approximation error. We consider random sampling for answering the ubiquitous class of group-by queries, which first group data according to one or more attributes, and then aggregate within each group after filtering through a predicate. The challenge with group-by queries is that a sampling method cannot focus on optimizing the quality of a single answer (e.g. the mean of selected data), but must simultaneously optimize the quality of a set of answers (one per group).We present CVOPT, a query- and data-driven sampling framework for a set of group-by queries. To evaluate the quality of a sample, CVOPT defines a metric based on the norm (e.g. ℓ2 or ℓ∞) of the coefficients of variation (CVs) of different answers, and constructs a stratified sample that provably optimizes the metric. CVOPT can handle group-by queries on data where groups have vastly different statistical characteristics, such as frequencies, means, or variances. CVOPT jointly optimizes for multiple aggregations and multiple group-by clauses, and provides a way to prioritize specific groups or aggregates. It can be tuned to cases when partial information about a query workload is known, such as a data warehouse where queries are scheduled to run periodically.Our experimental results show that CVOPT outperforms current state-of-the-art on sample quality and estimation accuracy for group-by queries. On a set of queries on two real-world data sets, CVOPT yields relative errors that are 5x smaller than competing approaches, under the same space budget

Study and Performance Analysis of Different Techniques for Computing Data Cubes

Data is an integrated form of observable and recordable facts in operational or transactional systems in the data warehouse. Usually, data warehouse stores aggregated and historical data in multi-dimensional schemas. Data only have value to end-users when it is formulated and represented as information. And Information is a composed collection of facts for decision making. Cube computation is the most efficient way for answering this decision making queries and retrieve information from data. Online Analytical Process (OLAP) used in this purpose of the cube computation. There are two types of OLAP: Relational Online Analytical Processing (ROLAP) and Multidimensional Online Analytical Processing (MOLAP). This research worked on ROLAP and MOLAP and then compare both methods to find out the computation times by the data volume. Generally, a large data warehouse produces an extensive output, and it takes a larger space with a huge amount of empty data cells. To solve this problem, data compression is inevitable. Therefore, Compressed Row Storage (CRS) is applied to reduce empty cell overhead

Rapid Sampling for Visualizations with Ordering Guarantees

Visualizations are frequently used as a means to understand trends and gather insights from datasets, but often take a long time to generate. In this paper, we focus on the problem of rapidly generating approximate visualizations while preserving crucial visual proper- ties of interest to analysts. Our primary focus will be on sampling algorithms that preserve the visual property of ordering; our techniques will also apply to some other visual properties. For instance, our algorithms can be used to generate an approximate visualization of a bar chart very rapidly, where the comparisons between any two bars are correct. We formally show that our sampling algorithms are generally applicable and provably optimal in theory, in that they do not take more samples than necessary to generate the visualizations with ordering guarantees. They also work well in practice, correctly ordering output groups while taking orders of magnitude fewer samples and much less time than conventional sampling schemes.Comment: Tech Report. 17 pages. Condensed version to appear in VLDB Vol. 8 No.