Modeling toothpaste brand choice: An empirical comparison of artificial neural networks and multinomial probit model

Copyright @ 2010 Atlantis PressThe purpose of this study is to compare the performances of Artificial Neural Networks (ANN) and Multinomial Probit (MNP) approaches in modeling the choice decision within fast moving consumer goods sector. To do this, based on 2597 toothpaste purchases of a panel sample of 404 households, choice models are built and their performances are compared on the 861 purchases of a test sample of 135 households. Results show that ANN's predictions are better while MNP is useful in providing marketing insight

Dynamically variable step search motion estimation algorithm and a dynamically reconfigurable hardware for its implementation

Motion Estimation (ME) is the most computationally intensive part of video compression and video enhancement systems. For the recently available High Definition (HD) video formats, the computational complexity of De full search (FS) ME algorithm is prohibitively high, whereas the PSNR obtained by fast search ME algorithms is low. Therefore, ill this paper, we present Dynamically Variable Step Search (DVSS) ME algorithm for Processing high definition video formats and a dynamically reconfigurable hardware efficiently implementing DVSS algorithm. The architecture for efficiently implementing DVSS algorithm. The simulation results showed that DVSS algorithm performs very close to FS algorithm by searching much fewer search locations than FS algorithm and it outperforms successful past search ME algorithms by searching more search locations than these algorithms. The proposed hardware is implemented in VHDL and is capable, of processing high definition video formats in real time. Therefore, it can be used in consumer electronics products for video compression, frame rate up-conversion and de-interlacing(1)