Mixture of Virtual-Kernel Experts for Multi-Objective User Profile Modeling

In many industrial applications like online advertising and recommendation systems, diverse and accurate user profiles can greatly help improve personalization. For building user profiles, deep learning is widely used to mine expressive tags to describe users' preferences from their historical actions. For example, tags mined from users' click-action history can represent the categories of ads that users are interested in, and they are likely to continue being clicked in the future. Traditional solutions usually introduce multiple independent Two-Tower models to mine tags from different actions, e.g., click, conversion. However, the models cannot learn complementarily and support effective training for data-sparse actions. Besides, limited by the lack of information fusion between the two towers, the model learning is insufficient to represent users' preferences on various topics well. This paper introduces a novel multi-task model called Mixture of Virtual-Kernel Experts (MVKE) to learn multiple topic-related user preferences based on different actions unitedly. In MVKE, we propose a concept of Virtual-Kernel Expert, which focuses on modeling one particular facet of the user's preference, and all of them learn coordinately. Besides, the gate-based structure used in MVKE builds an information fusion bridge between two towers, improving the model's capability much and maintaining high efficiency. We apply the model in Tencent Advertising System, where both online and offline evaluations show that our method has a significant improvement compared with the existing ones and brings about an obvious lift to actual advertising revenue.Comment: 10 pages, under revie

The Role of the Mangement Sciences in Research on Personalization

We present a review of research studies that deal with personalization. We synthesize current knowledge about these areas, and identify issues that we envision will be of interest to researchers working in the management sciences. We take an interdisciplinary approach that spans the areas of economics, marketing, information technology, and operations. We present an overarching framework for personalization that allows us to identify key players in the personalization process, as well as, the key stages of personalization. The framework enables us to examine the strategic role of personalization in the interactions between a firm and other key players in the firm's value system. We review extant literature in the strategic behavior of firms, and discuss opportunities for analytical and empirical research in this regard. Next, we examine how a firm can learn a customer's preferences, which is one of the key components of the personalization process. We use a utility-based approach to formalize such preference functions, and to understand how these preference functions could be learnt based on a customer's interactions with a firm. We identify well-established techniques in management sciences that can be gainfully employed in future research on personalization.CRM, Persoanlization, Marketing, e-commerce,

A new technique for intelligent web personal recommendation

Personal recommendation systems nowadays are very important in web applications because of the available huge volume of information on the World Wide Web, and the necessity to save users’ time, and provide appropriate desired information, knowledge, items, etc. The most popular recommendation systems are collaborative filtering systems, which suffer from certain problems such as cold-start, privacy, user identification, and scalability. In this thesis, we suggest a new method to solve the cold start problem taking into consideration the privacy issue. The method is shown to perform very well in comparison with alternative methods, while having better properties regarding user privacy. The cold start problem covers the situation when recommendation systems have not sufficient information about a new user’s preferences (the user cold start problem), as well as the case of newly added items to the system (the item cold start problem), in which case the system will not be able to provide recommendations. Some systems use users’ demographical data as a basis for generating recommendations in such cases (e.g. the Triadic Aspect method), but this solves only the user cold start problem and enforces user’s privacy. Some systems use users’ ’stereotypes’ to generate recommendations, but stereotypes often do not reflect the actual preferences of individual users. While some other systems use user’s ’filterbots’ by injecting pseudo users or bots into the system and consider these as existing ones, but this leads to poor accuracy. We propose the active node method, that uses previous and recent users’ browsing targets and browsing patterns to infer preferences and generate recommendations (node recommendations, in which a single suggestion is given, and batch recommendations, in which a set of possible target nodes are shown to the user at once). We compare the active node method with three alternative methods (Triadic Aspect Method, Naïve Filterbots Method, and MediaScout Stereotype Method), and we used a dataset collected from online web news to generate recommendations based on our method and based on the three alternative methods. We calculated the levels of novelty, coverage, and precision in these experiments, and we found that our method achieves higher levels of novelty in batch recommendation while achieving higher levels of coverage and precision in node recommendations comparing to these alternative methods. Further, we develop a variant of the active node method that incorporates semantic structure elements. A further experimental evaluation with real data and users showed that semantic node recommendation with the active node method achieved higher levels of novelty than nonsemantic node recommendation, and semantic-batch recommendation achieved higher levels of coverage and precision than non-semantic batch recommendation

Diverse Contributions to Implicit Human-Computer Interaction

Cuando las personas interactúan con los ordenadores, hay mucha información que no se proporciona a propósito. Mediante el estudio de estas interacciones implícitas es posible entender qué características de la interfaz de usuario son beneficiosas (o no), derivando así en implicaciones para el diseño de futuros sistemas interactivos. La principal ventaja de aprovechar datos implícitos del usuario en aplicaciones informáticas es que cualquier interacción con el sistema puede contribuir a mejorar su utilidad. Además, dichos datos eliminan el coste de tener que interrumpir al usuario para que envíe información explícitamente sobre un tema que en principio no tiene por qué guardar relación con la intención de utilizar el sistema. Por el contrario, en ocasiones las interacciones implícitas no proporcionan datos claros y concretos. Por ello, hay que prestar especial atención a la manera de gestionar esta fuente de información. El propósito de esta investigación es doble: 1) aplicar una nueva visión tanto al diseño como al desarrollo de aplicaciones que puedan reaccionar consecuentemente a las interacciones implícitas del usuario, y 2) proporcionar una serie de metodologías para la evaluación de dichos sistemas interactivos. Cinco escenarios sirven para ilustrar la viabilidad y la adecuación del marco de trabajo de la tesis. Resultados empíricos con usuarios reales demuestran que aprovechar la interacción implícita es un medio tanto adecuado como conveniente para mejorar de múltiples maneras los sistemas interactivos.Leiva Torres, LA. (2012). Diverse Contributions to Implicit Human-Computer Interaction [Tesis doctoral no publicada]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/17803Palanci