Young People and News

Presents survey findings on the daily news consumption of young Americans compared with that of older adults -- the sources, medium, frequency, depth, and selectivity of news exposure. Discusses issues of defining news consumption and implications

Evangelical Christians in Canadian National Television News, 1994–2004: A Frame Analysis

Recent surveys have shown that most evangelical Christians in Canada believe that the news media treat them unfairly. This study empirically tested the validity of the evangelicals’ charge against the media by examining the frames used in the nightly, national news reports of Global, CBC and CTV television networks. An analysis of all reports featuring evangelicals showed that neutral and positive frames, together, were almost equal in strength and number to negative frames used; this resulted in an overall rating of “balanced” for the coverage. While overall the coverage was balanced, the frequency and exclusivity of certain negative frames elevated their saliency considerably. For example, the “evangelicals as intolerant” frame alone appeared in one quarter of all reports. Regarding topic of the news reports, evangelicals most often received coverage for involvement in politics followed closely by involvement in criminal or immoral actions. Implications of these results are discussed

Hard and soft news: A review of concepts, operationalizations and key findings

Over 30 years, a large body of research on what is often called ‘hard’ and ‘soft news’ has accumulated in communication studies. However, there is no consensus about what hard and soft news exactly is, or how it should be defined or measured. Moreover, the concept has not been clearly differentiated from or systematically related to concepts addressing very similar phenomena – tabloidization and ‘infotainment’. Consequently, the results of various studies are hard to compare and different scientific discourses on related issues remain unconnected. Against this backdrop, this article offers a conceptual analysis of the concept based on studies in English and other languages. We identify key dimensions of the concept and make suggestions for a standardized definition and multi-dimensional measurement of harder and softer news. In doing so, we propose to distinguish thematic, focus and style features as basic dimensions that – in their combination – make up harder and softer types of news

Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall

The viewing of televised sports, like other television viewing situations, is often accompanied by many audience distractions. These distractions, which are particularly acute in the viewing of televised sports, include group viewing, wagering, and food and beverage consumption. All these activities may influence the impact of advertising placed within sports programs, which totals almost $3 billion annually. This study uses reports of the activities listed above by individuals while viewing pro football\u27s Super Bowl and gathered through a day-after national coincidental sample, to assess the relationship of these distractions to advertising recall. Regression results show that the consumption of certain foods and beverages, as well as conditions common to viewing televised sports, are related to recall of commercials. Growing use of database marketing, linking product purchases with viewing habits, broadens the implications of these findings for future media planning

A comparison of three interactive television AD formats

This study explores the effects of interacting with three current interactive television (iTV) ad formats, using an Australian audience panel. Interaction with iTV ads has positive effects on awareness and net positive thoughts, which increase purchase intentions compared with the influence of regular ads. The telescopic format represents the best format, likely because it makes the most of the entertaining possibilities of iTV by offering additional long-form video; its superior performance cannot be explained readily by self-selection effects. The results suggest that the effectiveness of iTV ads should be measured by their interaction rate rather than the much smaller response rate, and iTV advertisers should consider ways to maximize interaction and response rates

Social Justice Documentary: Designing for Impact

Explores current methodologies for assessing social issue documentary films by combining strategic design and evaluation of multiplatform outreach and impact, including documentaries' role in network- and field-building. Includes six case studies

Studying soap operas

This present issue of Communication Research Trends will focus on research about soap operas published in the last 15 years, that is, from the year 2000 to the present. This more recent research shows one key difference: the interest in soap opera has become worldwide. This appears in the programs that people listen to or watch and in communication researchers who themselves come from different countries

Interactive Food and Beverage Marketing: Targeting Children and Youth in the Digital Age

Looks at the practices of food and beverage industry marketers in reaching youth via digital videos, cell phones, interactive games and social networking sites. Recommends imposing governmental regulations on marketing to children and adolescents

What's Going on in Community Media

What's Going On in Community Media shines a spotlight on media practices that increase citizen participation in media production, governance, and policy. The report summarizes the findings of a nationwide scan of effective and emerging community media practices conducted by the Benton Foundation in collaboration with the Community Media and Technology Program of the University of Massachusetts, Boston. The scan includes an analysis of trends and emerging practices; comparative research; an online survey of community media practitioners; one-on-one interviews with practitioners, funders and policy makers; and the information gleaned from a series of roundtable discussions with community media practitioners in Boston, Chicago, Minneapolis/St. Paul, and Portland, Oregon