Collective Influence of Multiple Spreaders Evaluated by Tracing Real Information Flow in Large-Scale Social Networks

Identifying the most influential spreaders that maximize information flow is a central question in network theory. Recently, a scalable method called "Collective Influence (CI)" has been put forward through collective influence maximization. In contrast to heuristic methods evaluating nodes' significance separately, CI method inspects the collective influence of multiple spreaders. Despite that CI applies to the influence maximization problem in percolation model, it is still important to examine its efficacy in realistic information spreading. Here, we examine real-world information flow in various social and scientific platforms including American Physical Society, Facebook, Twitter and LiveJournal. Since empirical data cannot be directly mapped to ideal multi-source spreading, we leverage the behavioral patterns of users extracted from data to construct "virtual" information spreading processes. Our results demonstrate that the set of spreaders selected by CI can induce larger scale of information propagation. Moreover, local measures as the number of connections or citations are not necessarily the deterministic factors of nodes' importance in realistic information spreading. This result has significance for rankings scientists in scientific networks like the APS, where the commonly used number of citations can be a poor indicator of the collective influence of authors in the community.Comment: 11 pages, 4 figure

Influence Maximization based on Simplicial Contagion Model in Hypergraph

In recent years, the issue of node centrality has been actively and extensively explored due to its applications in product recommendations, opinion propagation, disease spread, and other areas involving maximizing node influence. This paper focuses on the problem of influence maximization on the Simplicial Contagion Model, using the susceptible-infectedrecovered (SIR) model as an example. To find practical solutions to this optimization problem, we have developed a theoretical framework based on message passing processes and conducted stability analysis of equilibrium solutions for the self-consistent equations. Furthermore, we introduce a metric called collective influence and propose an adaptive algorithm, known as the Collective Influence Adaptive (CIA), to identify influential propagators in the spreading process. This method has been validated on both synthetic hypergraphs and real hypergraphs, outperforming other competing heuristic methods.Comment: 19 pages,16 figure

Theories for influencer identification in complex networks

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the entire network, these influencers were observed to be able to shape the collective dynamics of large populations in different contexts. As such, the successful identification of influencers should have profound implications in various real-world spreading dynamics such as viral marketing, epidemic outbreaks and cascading failure. In this chapter, we first summarize the centrality-based approach in finding single influencers in complex networks, and then discuss the more complicated problem of locating multiple influencers from a collective point of view. Progress rooted in collective influence theory, belief-propagation and computer science will be presented. Finally, we present some applications of influencer identification in diverse real-world systems, including online social platforms, scientific publication, brain networks and socioeconomic systems.Comment: 24 pages, 6 figure

Maximizing Activity in Ising Networks via the TAP Approximation

A wide array of complex biological, social, and physical systems have recently been shown to be quantitatively described by Ising models, which lie at the intersection of statistical physics and machine learning. Here, we study the fundamental question of how to optimize the state of a networked Ising system given a budget of external influence. In the continuous setting where one can tune the influence applied to each node, we propose a series of approximate gradient ascent algorithms based on the Plefka expansion, which generalizes the na\"{i}ve mean field and TAP approximations. In the discrete setting where one chooses a small set of influential nodes, the problem is equivalent to the famous influence maximization problem in social networks with an additional stochastic noise term. In this case, we provide sufficient conditions for when the objective is submodular, allowing a greedy algorithm to achieve an approximation ratio of $1-1/e$. Additionally, we compare the Ising-based algorithms with traditional influence maximization algorithms, demonstrating the practical importance of accurately modeling stochastic fluctuations in the system

Stability of Influence Maximization

The present article serves as an erratum to our paper of the same title, which was presented and published in the KDD 2014 conference. In that article, we claimed falsely that the objective function defined in Section 1.4 is non-monotone submodular. We are deeply indebted to Debmalya Mandal, Jean Pouget-Abadie and Yaron Singer for bringing to our attention a counter-example to that claim. Subsequent to becoming aware of the counter-example, we have shown that the objective function is in fact NP-hard to approximate to within a factor of $O(n^{1-\epsilon})$ for any $\epsilon > 0$. In an attempt to fix the record, the present article combines the problem motivation, models, and experimental results sections from the original incorrect article with the new hardness result. We would like readers to only cite and use this version (which will remain an unpublished note) instead of the incorrect conference version.Comment: Erratum of Paper "Stability of Influence Maximization" which was presented and published in the KDD1