Collaborative Filtering with Social Exposure: A Modular Approach to Social Recommendation

This paper is concerned with how to make efficient use of social information to improve recommendations. Most existing social recommender systems assume people share similar preferences with their social friends. Which, however, may not hold true due to various motivations of making online friends and dynamics of online social networks. Inspired by recent causal process based recommendations that first model user exposures towards items and then use these exposures to guide rating prediction, we utilize social information to capture user exposures rather than user preferences. We assume that people get information of products from their online friends and they do not have to share similar preferences, which is less restrictive and seems closer to reality. Under this new assumption, in this paper, we present a novel recommendation approach (named SERec) to integrate social exposure into collaborative filtering. We propose two methods to implement SERec, namely social regularization and social boosting, each with different ways to construct social exposures. Experiments on four real-world datasets demonstrate that our methods outperform the state-of-the-art methods on top-N recommendations. Further study compares the robustness and scalability of the two proposed methods.Comment: Accepted for publication at the 32nd Conference on Artificial Intelligence (AAAI 2018), New Orleans, Louisian

A study of neighbour selection strategies for POI recommendation in LBSNs

Location-based Recommender Systems (LBRSs) are gaining importance with the proliferation of location-based services provided by mobile devices as well as user-generated content in social networks. Collaborative approaches for recommendation rely on the opinions of liked-minded people, so called neighbors, for prediction. Thus, an adequate selection of such neighbors becomes essential for achieving good prediction results. The aim of this work is to explore different strategies to select neighbors in the context of a collaborative filtering based recommender system for POI (places of interest) recommendations. Whereas standard methods are based on user similarity to delimit a neighborhood, in this work several strategies are proposed based on direct social relationships and geographical information extracted from Location-based Social Networks (LBSNs). The impact of the different strategies proposed has been evaluated and compared against the traditional collaborative filtering approach using a dataset from a popular network as Foursquare. In general terms, the proposed strategies for selecting neighbors based on the different elements available in a LBSN achieve better results than the traditional collaborative filtering approach. Our findings can be helpful both to researchers in the recommender systems area as well as to recommender systems developers in the context of LBSNs, since they can take into account our results to design and provide more effective services considering the huge amount of knowledge produced in LBSNs.Fil: Rios, Carlos. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tandil. Instituto Superior de Ingeniería del Software. Universidad Nacional del Centro de la Provincia de Buenos Aires. Instituto Superior de Ingeniería del Software; ArgentinaFil: Schiaffino, Silvia Noemi. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tandil. Instituto Superior de Ingeniería del Software. Universidad Nacional del Centro de la Provincia de Buenos Aires. Instituto Superior de Ingeniería del Software; ArgentinaFil: Godoy, Daniela Lis. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tandil. Instituto Superior de Ingeniería del Software. Universidad Nacional del Centro de la Provincia de Buenos Aires. Instituto Superior de Ingeniería del Software; Argentin

Reciprocal Recommendation System for Online Dating

Online dating sites have become popular platforms for people to look for potential romantic partners. Different from traditional user-item recommendations where the goal is to match items (e.g., books, videos, etc) with a user's interests, a recommendation system for online dating aims to match people who are mutually interested in and likely to communicate with each other. We introduce similarity measures that capture the unique features and characteristics of the online dating network, for example, the interest similarity between two users if they send messages to same users, and attractiveness similarity if they receive messages from same users. A reciprocal score that measures the compatibility between a user and each potential dating candidate is computed and the recommendation list is generated to include users with top scores. The performance of our proposed recommendation system is evaluated on a real-world dataset from a major online dating site in China. The results show that our recommendation algorithms significantly outperform previously proposed approaches, and the collaborative filtering-based algorithms achieve much better performance than content-based algorithms in both precision and recall. Our results also reveal interesting behavioral difference between male and female users when it comes to looking for potential dates. In particular, males tend to be focused on their own interest and oblivious towards their attractiveness to potential dates, while females are more conscientious to their own attractiveness to the other side of the line

Computing word-of-mouth trust relationships in social networks from Semantic Web and Web 2.0 data sources

Social networks can serve as both a rich source of new information and as a filter to identify the information most relevant to our specific needs. In this paper we present a methodology and algorithms that, by exploiting existing Semantic Web and Web2.0 data sources, help individuals identify who in their social network knows what, and who is the most trustworthy source of information on that topic. Our approach improves upon previous work in a number of ways, such as incorporating topic-specific rather than global trust metrics. This is achieved by generating topic experience profiles for each network member, based on data from Revyu and del.icio.us, to indicate who knows what. Identification of the most trustworthy sources is enabled by a rich trust model of information and recommendation seeking in social networks. Reviews and ratings created on Revyu provide source data for algorithms that generate topic expertise and person to person affinity metrics. Combining these metrics, we are implementing a user-oriented application for searching and automated ranking of information sources within social networks

The state-of-the-art in personalized recommender systems for social networking

With the explosion of Web 2.0 application such as blogs, social and professional networks, and various other types of social media, the rich online information and various new sources of knowledge flood users and hence pose a great challenge in terms of information overload. It is critical to use intelligent agent software systems to assist users in finding the right information from an abundance of Web data. Recommender systems can help users deal with information overload problem efficiently by suggesting items (e.g., information and products) that match users’ personal interests. The recommender technology has been successfully employed in many applications such as recommending films, music, books, etc. The purpose of this report is to give an overview of existing technologies for building personalized recommender systems in social networking environment, to propose a research direction for addressing user profiling and cold start problems by exploiting user-generated content newly available in Web 2.0