Integration in European Retail Banking : Evidence from savings and lending rates to the household sector

The aim of this paper is to examine the integration process within the European Union retail banking sector during the period 1991-2008 by analysing deposit and lending rates to households. An important contribution of the paper is the application of the recently developed Phillips and Sul (2007a) panel convergence methodology which has not hitherto been employed in this area. This method analyses the degree as well as the speed of convergence, identifies the presence of club formation, and measures the behaviour of each country’s transition path relative to the panel average. We find evidence supporting integration in the deposit and short-term mortgage markets but not in the consumer credit market and longer term mortgages. The club clustering tests suggest that the convergence process is not homogeneous among countries. In addition, it is observed that the speed of convergence is inversely related to the maturity duration for all deposit and lending rates.Submitted Versio

Modelling Grocery Retail Topic Distributions: Evaluation, Interpretability and Stability

Understanding the shopping motivations behind market baskets has high commercial value in the grocery retail industry. Analyzing shopping transactions demands techniques that can cope with the volume and dimensionality of grocery transactional data while keeping interpretable outcomes. Latent Dirichlet Allocation (LDA) provides a suitable framework to process grocery transactions and to discover a broad representation of customers' shopping motivations. However, summarizing the posterior distribution of an LDA model is challenging, while individual LDA draws may not be coherent and cannot capture topic uncertainty. Moreover, the evaluation of LDA models is dominated by model-fit measures which may not adequately capture the qualitative aspects such as interpretability and stability of topics. In this paper, we introduce clustering methodology that post-processes posterior LDA draws to summarise the entire posterior distribution and identify semantic modes represented as recurrent topics. Our approach is an alternative to standard label-switching techniques and provides a single posterior summary set of topics, as well as associated measures of uncertainty. Furthermore, we establish a more holistic definition for model evaluation, which assesses topic models based not only on their likelihood but also on their coherence, distinctiveness and stability. By means of a survey, we set thresholds for the interpretation of topic coherence and topic similarity in the domain of grocery retail data. We demonstrate that the selection of recurrent topics through our clustering methodology not only improves model likelihood but also outperforms the qualitative aspects of LDA such as interpretability and stability. We illustrate our methods on an example from a large UK supermarket chain.Comment: 20 pages, 9 figure

DATA MINING: A SEGMENTATION ANALYSIS OF U.S. GROCERY SHOPPERS

Consumers make choices about where to shop based on their preferences for a shopping environment and experience as well as the selection of products at a particular store. This study illustrates how retail firms and marketing analysts can utilize data mining techniques to better understand customer profiles and behavior. Among the key areas where data mining can produce new knowledge is the segmentation of customer data bases according to demographics, buying patterns, geographics, attitudes, and other variables. This paper builds profiles of grocery shoppers based on their preferences for 33 retail grocery store characteristics. The data are from a representative, nationwide sample of 900 supermarket shoppers collected in 1999. Six customer profiles are found to exist, including (1) "Time Pressed Meat Eaters", (2) "Back to Nature Shoppers", (3) "Discriminating Leisure Shoppers", (4) "No Nonsense Shoppers", (5) "The One Stop Socialites", and (6) "Middle of the Road Shoppers". Each of the customer profiles is described with respect to the underlying demographics and income. Consumer shopping segments cut across most demographic groups but are somewhat correlated with income. Hierarchical lists of preferences reveal that low price is not among the top five most important store characteristics. Experience and preferences for internet shopping shows that of the 44% who have access to the internet, only 3% had used it to order food.Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Virtual Geodemographics: Repositioning Area Classification for Online and Offline Spaces

Computer mediated communication and the Internet has fundamentally changed how consumers and producers connect and interact across both real space, and has also opened up new opportunities in virtual spaces. This paper describes how technologies capable of locating and sorting networked communities of geographically disparate individuals within virtual communities present a sea change in the conception, representation and analysis of socioeconomic distributions through geodemographic analysis. We argue that through virtual communities, social networks between individuals may subsume the role of neighbourhood areas as the most appropriate units of analysis, and as such, geodemographics needs to be repositioned in order to accommodate social similarities in virtual, as well as geographical, space. We end the paper by proposing a new model for geodemographics which spans both real and virtual geographies

Predicting Multi-class Customer Profiles Based on Transactions: a Case Study in Food Sales

Predicting the class of a customer profile is a key task in marketing, which enables businesses to approach the right customer with the right product at the right time through the right channel to satisfy the customer's evolving needs. However, due to costs, privacy and/or data protection, only the business' owned transactional data is typically available for constructing customer profiles. Predicting the class of customer profiles based on such data is challenging, as the data tends to be very large, heavily sparse and highly skewed. We present a new approach that is designed to efficiently and accurately handle the multi-class classification of customer profiles built using sparse and skewed transactional data. Our approach first bins the customer profiles on the basis of the number of items transacted. The discovered bins are then partitioned and prototypes within each of the discovered bins selected to build the multi-class classifier models. The results obtained from using four multi-class classifiers on real-world transactional data from the food sales domain consistently show the critical numbers of items at which the predictive performance of customer profiles can be substantially improved