Generating dynamic higher-order Markov models in web usage mining

Markov models have been widely used for modelling users’ web navigation behaviour. In previous work we have presented a dynamic clustering-based Markov model that accurately represents second-order transition probabilities given by a collection of navigation sessions. Herein, we propose a generalisation of the method that takes into account higher-order conditional probabilities. The method makes use of the state cloning concept together with a clustering technique to separate the navigation paths that reveal differences in the conditional probabilities. We report on experiments conducted with three real world data sets. The results show that some pages require a long history to understand the users choice of link, while others require only a short history. We also show that the number of additional states induced by the method can be controlled through a probability threshold parameter

Evaluating Variable Length Markov Chain Models for Analysis of User Web Navigation Sessions

Markov models have been widely used to represent and analyse user web navigation data. In previous work we have proposed a method to dynamically extend the order of a Markov chain model and a complimentary method for assessing the predictive power of such a variable length Markov chain. Herein, we review these two methods and propose a novel method for measuring the ability of a variable length Markov model to summarise user web navigation sessions up to a given length. While the summarisation ability of a model is important to enable the identification of user navigation patterns, the ability to make predictions is important in order to foresee the next link choice of a user after following a given trail so as, for example, to personalise a web site. We present an extensive experimental evaluation providing strong evidence that prediction accuracy increases linearly with summarisation ability

Personalization via collaboration in web retrieval systems: a context based approach

World Wide Web is a source of information, and searches on the Web can be analyzed to detect patterns in Web users' search behaviors and information needs to effectively handle the users' subsequent needs. The rationale is that the information need of a user at a particular time point occurs in a particular context, and queries are derived from that need. In this paper, we discuss an extension of our personalization approach that was originally developed for a traditional bibliographic retrieval system but has been adapted and extended with a collaborative model for the Web retrieval environment. We start with a brief introduction of our personalization approach in a traditional information retrieval system. Then, based on the differences in the nature of documents, users and search tasks between traditional and Web retrieval environments, we describe our extensions of integrating collaboration in personalization in the Web retrieval environment. The architecture for the extension integrates machine learning techniques for the purpose of better modeling users' search tasks. Finally, a user-oriented evaluation of Web-based adaptive retrieval systems is presented as an important aspect of the overall strategy for personalization

A fine grained heuristic to capture web navigation patterns

In previous work we have proposed a statistical model to capture the user behaviour when browsing the web. The user navigation information obtained from web logs is modelled as a hypertext probabilistic grammar (HPG) which is within the class of regular probabilistic grammars. The set of highest probability strings generated by the grammar corresponds to the user preferred navigation trails. We have previously conducted experiments with a Breadth-First Search algorithm (BFS) to perform the exhaustive computation of all the strings with probability above a specified cut-point, which we call the rules. Although the algorithm’s running time varies linearly with the number of grammar states, it has the drawbacks of returning a large number of rules when the cut-point is small and a small set of very short rules when the cut-point is high. In this work, we present a new heuristic that implements an iterative deepening search wherein the set of rules is incrementally augmented by first exploring trails with high probability. A stopping parameter is provided which measures the distance between the current rule-set and its corresponding maximal set obtained by the BFS algorithm. When the stopping parameter takes the value zero the heuristic corresponds to the BFS algorithm and as the parameter takes values closer to one the number of rules obtained decreases accordingly. Experiments were conducted with both real and synthetic data and the results show that for a given cut-point the number of rules induced increases smoothly with the decrease of the stopping criterion. Therefore, by setting the value of the stopping criterion the analyst can determine the number and quality of rules to be induced; the quality of a rule is measured by both its length and probability

PATH: Person Authentication using Trace Histories

In this paper, a solution to the problem of Active Authentication using trace histories is addressed. Specifically, the task is to perform user verification on mobile devices using historical location traces of the user as a function of time. Considering the movement of a human as a Markovian motion, a modified Hidden Markov Model (HMM)-based solution is proposed. The proposed method, namely the Marginally Smoothed HMM (MSHMM), utilizes the marginal probabilities of location and timing information of the observations to smooth-out the emission probabilities while training. Hence, it can efficiently handle unforeseen observations during the test phase. The verification performance of this method is compared to a sequence matching (SM) method , a Markov Chain-based method (MC) and an HMM with basic Laplace Smoothing (HMM-lap). Experimental results using the location information of the UMD Active Authentication Dataset-02 (UMDAA02) and the GeoLife dataset are presented. The proposed MSHMM method outperforms the compared methods in terms of equal error rate (EER). Additionally, the effects of different parameters on the proposed method are discussed.Comment: 8 pages, 9 figures. Best Paper award at IEEE UEMCON 201

Efficient Diversification of Web Search Results

In this paper we analyze the efficiency of various search results diversification methods. While efficacy of diversification approaches has been deeply investigated in the past, response time and scalability issues have been rarely addressed. A unified framework for studying performance and feasibility of result diversification solutions is thus proposed. First we define a new methodology for detecting when, and how, query results need to be diversified. To this purpose, we rely on the concept of "query refinement" to estimate the probability of a query to be ambiguous. Then, relying on this novel ambiguity detection method, we deploy and compare on a standard test set, three different diversification methods: IASelect, xQuAD, and OptSelect. While the first two are recent state-of-the-art proposals, the latter is an original algorithm introduced in this paper. We evaluate both the efficiency and the effectiveness of our approach against its competitors by using the standard TREC Web diversification track testbed. Results shown that OptSelect is able to run two orders of magnitude faster than the two other state-of-the-art approaches and to obtain comparable figures in diversification effectiveness.Comment: VLDB201

Web Site Personalization based on Link Analysis and Navigational Patterns

The continuous growth in the size and use of the World Wide Web imposes new methods of design and development of on-line information services. The need for predicting the users’ needs in order to improve the usability and user retention of a web site is more than evident and can be addressed by personalizing it. Recommendation algorithms aim at proposing “next” pages to users based on their current visit and the past users’ navigational patterns. In the vast majority of related algorithms, however, only the usage data are used to produce recommendations, disregarding the structural properties of the web graph. Thus important – in terms of PageRank authority score – pages may be underrated. In this work we present UPR, a PageRank-style algorithm which combines usage data and link analysis techniques for assigning probabilities to the web pages based on their importance in the web site’s navigational graph. We propose the application of a localized version of UPR (l-UPR) to personalized navigational sub-graphs for online web page ranking and recommendation. Moreover, we propose a hybrid probabilistic predictive model based on Markov models and link analysis for assigning prior probabilities in a hybrid probabilistic model. We prove, through experimentation, that this approach results in more objective and representative predictions than the ones produced from the pure usage-based approaches