Extracting user spatio-temporal profiles from location based social networks

Report de RecercaLocation Based Social Networks (LBSN) like Twitter or Instagram are a good source for user spatio-temporal behavior. These social network provide a low rate sampling of user's location information during large intervals of time that can be used to discover complex behaviors, including mobility profiles, points of interest or unusual events. This information is important for different domains like mobility route planning, touristic recommendation systems or city planning. Other approaches have used the data from LSBN to categorize areas of a city depending on the categories of the places that people visit or to discover user behavioral patterns from their visits. The aim of this paper is to analyze how the spatio-temporal behavior of a large number of users in a well limited geographical area can be segmented in different profiles. These behavioral profiles are obtained by means of clustering algorithms that show the different behaviors that people have when living and visiting a city. The data analyzed was obtained from the public data feeds of Twitter and Instagram inside the area of the city of Barcelona for a period of several months. The analysis of these data shows that these kind of algorithms can be successfully applied to data from any city (or any general area) to discover useful profiles that can be described on terms of the city singular places and areas and their temporal relationships. These profiles can be used as a basis for making decisions in different application domains, specially those related with mobility inside and outside a city.Preprin

Sequences of purchases in credit card data reveal life styles in urban populations

Zipf-like distributions characterize a wide set of phenomena in physics, biology, economics and social sciences. In human activities, Zipf-laws describe for example the frequency of words appearance in a text or the purchases types in shopping patterns. In the latter, the uneven distribution of transaction types is bound with the temporal sequences of purchases of individual choices. In this work, we define a framework using a text compression technique on the sequences of credit card purchases to detect ubiquitous patterns of collective behavior. Clustering the consumers by their similarity in purchases sequences, we detect five consumer groups. Remarkably, post checking, individuals in each group are also similar in their age, total expenditure, gender, and the diversity of their social and mobility networks extracted by their mobile phone records. By properly deconstructing transaction data with Zipf-like distributions, this method uncovers sets of significant sequences that reveal insights on collective human behavior.Comment: 30 pages, 26 figure