Application of Common Sense Computing for the Development of a Novel Knowledge-Based Opinion Mining Engine

The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, web communities, blogs, wikis and other online collaborative media. The distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand, or organisation. These online social data, however, remain hardly accessible to computers, as they are specifically meant for human consumption. The automatic analysis of online opinions, in fact, involves a deep understanding of natural language text by machines, from which we are still very far. Hitherto, online information retrieval has been mainly based on algorithms relying on the textual representation of web-pages. Such algorithms are very good at retrieving texts, splitting them into parts, checking the spelling and counting their words. But when it comes to interpreting sentences and extracting meaningful information, their capabilities are known to be very limited. Existing approaches to opinion mining and sentiment analysis, in particular, can be grouped into three main categories: keyword spotting, in which text is classified into categories based on the presence of fairly unambiguous affect words; lexical affinity, which assigns arbitrary words a probabilistic affinity for a particular emotion; statistical methods, which calculate the valence of affective keywords and word co-occurrence frequencies on the base of a large training corpus. Early works aimed to classify entire documents as containing overall positive or negative polarity, or rating scores of reviews. Such systems were mainly based on supervised approaches relying on manually labelled samples, such as movie or product reviews where the opinionist’s overall positive or negative attitude was explicitly indicated. However, opinions and sentiments do not occur only at document level, nor they are limited to a single valence or target. Contrary or complementary attitudes toward the same topic or multiple topics can be present across the span of a document. In more recent works, text analysis granularity has been taken down to segment and sentence level, e.g., by using presence of opinion-bearing lexical items (single words or n-grams) to detect subjective sentences, or by exploiting association rule mining for a feature-based analysis of product reviews. These approaches, however, are still far from being able to infer the cognitive and affective information associated with natural language as they mainly rely on knowledge bases that are still too limited to efficiently process text at sentence level. In this thesis, common sense computing techniques are further developed and applied to bridge the semantic gap between word-level natural language data and the concept-level opinions conveyed by these. In particular, the ensemble application of graph mining and multi-dimensionality reduction techniques on two common sense knowledge bases was exploited to develop a novel intelligent engine for open-domain opinion mining and sentiment analysis. The proposed approach, termed sentic computing, performs a clause-level semantic analysis of text, which allows the inference of both the conceptual and emotional information associated with natural language opinions and, hence, a more efficient passage from (unstructured) textual information to (structured) machine-processable data. The engine was tested on three different resources, namely a Twitter hashtag repository, a LiveJournal database and a PatientOpinion dataset, and its performance compared both with results obtained using standard sentiment analysis techniques and using different state-of-the-art knowledge bases such as Princeton’s WordNet, MIT’s ConceptNet and Microsoft’s Probase. Differently from most currently available opinion mining services, the developed engine does not base its analysis on a limited set of affect words and their co-occurrence frequencies, but rather on common sense concepts and the cognitive and affective valence conveyed by these. This allows the engine to be domain-independent and, hence, to be embedded in any opinion mining system for the development of intelligent applications in multiple fields such as Social Web, HCI and e-health. Looking ahead, the combined novel use of different knowledge bases and of common sense reasoning techniques for opinion mining proposed in this work, will, eventually, pave the way for development of more bio-inspired approaches to the design of natural language processing systems capable of handling knowledge, retrieving it when necessary, making analogies and learning from experience

Application of Common Sense Computing for the Development of a Novel Knowledge-Based Opinion Mining Engine

The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, web communities, blogs, wikis and other online collaborative media. The distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand, or organisation. These online social data, however, remain hardly accessible to computers, as they are specifically meant for human consumption. The automatic analysis of online opinions, in fact, involves a deep understanding of natural language text by machines, from which we are still very far. Hitherto, online information retrieval has been mainly based on algorithms relying on the textual representation of web-pages. Such algorithms are very good at retrieving texts, splitting them into parts, checking the spelling and counting their words. But when it comes to interpreting sentences and extracting meaningful information, their capabilities are known to be very limited. Existing approaches to opinion mining and sentiment analysis, in particular, can be grouped into three main categories: keyword spotting, in which text is classified into categories based on the presence of fairly unambiguous affect words; lexical affinity, which assigns arbitrary words a probabilistic affinity for a particular emotion; statistical methods, which calculate the valence of affective keywords and word co-occurrence frequencies on the base of a large training corpus. Early works aimed to classify entire documents as containing overall positive or negative polarity, or rating scores of reviews. Such systems were mainly based on supervised approaches relying on manually labelled samples, such as movie or product reviews where the opinionist’s overall positive or negative attitude was explicitly indicated. However, opinions and sentiments do not occur only at document level, nor they are limited to a single valence or target. Contrary or complementary attitudes toward the same topic or multiple topics can be present across the span of a document. In more recent works, text analysis granularity has been taken down to segment and sentence level, e.g., by using presence of opinion-bearing lexical items (single words or n-grams) to detect subjective sentences, or by exploiting association rule mining for a feature-based analysis of product reviews. These approaches, however, are still far from being able to infer the cognitive and affective information associated with natural language as they mainly rely on knowledge bases that are still too limited to efficiently process text at sentence level. In this thesis, common sense computing techniques are further developed and applied to bridge the semantic gap between word-level natural language data and the concept-level opinions conveyed by these. In particular, the ensemble application of graph mining and multi-dimensionality reduction techniques on two common sense knowledge bases was exploited to develop a novel intelligent engine for open-domain opinion mining and sentiment analysis. The proposed approach, termed sentic computing, performs a clause-level semantic analysis of text, which allows the inference of both the conceptual and emotional information associated with natural language opinions and, hence, a more efficient passage from (unstructured) textual information to (structured) machine-processable data. The engine was tested on three different resources, namely a Twitter hashtag repository, a LiveJournal database and a PatientOpinion dataset, and its performance compared both with results obtained using standard sentiment analysis techniques and using different state-of-the-art knowledge bases such as Princeton’s WordNet, MIT’s ConceptNet and Microsoft’s Probase. Differently from most currently available opinion mining services, the developed engine does not base its analysis on a limited set of affect words and their co-occurrence frequencies, but rather on common sense concepts and the cognitive and affective valence conveyed by these. This allows the engine to be domain-independent and, hence, to be embedded in any opinion mining system for the development of intelligent applications in multiple fields such as Social Web, HCI and e-health. Looking ahead, the combined novel use of different knowledge bases and of common sense reasoning techniques for opinion mining proposed in this work, will, eventually, pave the way for development of more bio-inspired approaches to the design of natural language processing systems capable of handling knowledge, retrieving it when necessary, making analogies and learning from experience

Multimodal sentiment analysis in real-life videos

This thesis extends the emerging field of multimodal sentiment analysis of real-life videos, taking two components into consideration: the emotion and the emotion's target. The emotion component of media is traditionally represented as a segment-based intensity model of emotion classes. This representation is replaced here by a value- and time-continuous view. Adjacent research fields, such as affective computing, have largely neglected the linguistic information available from automatic transcripts of audio-video material. As is demonstrated here, this text modality is well-suited for time- and value-continuous prediction. Moreover, source-specific problems, such as trustworthiness, have been largely unexplored so far. This work examines perceived trustworthiness of the source, and its quantification, in user-generated video data and presents a possible modelling path. Furthermore, the transfer between the continuous and discrete emotion representations is explored in order to summarise the emotional context at a segment level. The other component deals with the target of the emotion, for example, the topic the speaker is addressing. Emotion targets in a video dataset can, as is shown here, be coherently extracted based on automatic transcripts without limiting a priori parameters, such as the expected number of targets. Furthermore, alternatives to purely linguistic investigation in predicting targets, such as knowledge-bases and multimodal systems, are investigated. A new dataset is designed for this investigation, and, in conjunction with proposed novel deep neural networks, extensive experiments are conducted to explore the components described above. The developed systems show robust prediction results and demonstrate strengths of the respective modalities, feature sets, and modelling techniques. Finally, foundations are laid for cross-modal information prediction systems with applications to the correction of corrupted in-the-wild signals from real-life videos

Sentiment Analysis Meets Semantic Analysis: Constructing Insight Knowledge Bases

Numerous Web 2.0 applications collect user opinions, and other user-generated content in the form of product reviews, discussion boards, and blogs, which are often captured as unstructured data. Text mining techniques are important for analyzing users’ opinions (sentiment analysis) and identifying topics of interest (semantic analysis). However, little work has been carried out that combines semantics with user’s sentiments. This research proposes a Sentiment-Semantic Framework that incorporates results from both semantic and sentiment analysis to construct a knowledge base of insights gained from integrating the information extracted from each type of analysis. To evaluate the framework, a prototype is developed and applied to two different domains (e-commerce and politics) and the resulting insight knowledge bases constructed

Neural Approaches to Relational Aspect-Based Sentiment Analysis. Exploring generalizations across words and languages

Jebbara S. Neural Approaches to Relational Aspect-Based Sentiment Analysis. Exploring generalizations across words and languages. Bielefeld: Universität Bielefeld; 2020.Everyday, vast amounts of unstructured, textual data are shared online in digital form. Websites such as forums, social media sites, review sites, blogs, and comment sections offer platforms to express and discuss opinions and experiences. Understanding the opinions in these resources is valuable for e.g. businesses to support market research and customer service but also individuals, who can benefit from the experiences and expertise of others. In this thesis, we approach the topic of opinion extraction and classification with neural network models. We regard this area of sentiment analysis as a relation extraction problem in which the sentiment of some opinion holder towards a certain aspect of a product, theme, or event needs to be extracted. In accordance with this framework, our main contributions are the following: 1. We propose a full system addressing all subtasks of relational sentiment analysis. 2. We investigate how semantic web resources can be leveraged in a neural-network-based model for the extraction of opinion targets and the classification of sentiment labels. Specifically, we experiment with enhancing pretrained word embeddings using the lexical resource WordNet. Furthermore, we enrich a purely text-based model with SenticNet concepts and observe an improvement for sentiment classification. 3. We examine how opinion targets can be automatically identified in noisy texts. Customer reviews, for instance, are prone to contain misspelled words and are difficult to process due to their domain-specific language. We integrate information about the character structure of a word into a sequence labeling system using character-level word embeddings and show their positive impact on the system's performance. We reveal encoded character patterns of the learned embeddings and give a nuanced view of the obtained performance differences. 4. Opinion target extraction usually relies on supervised learning approaches. We address the lack of available annotated data for specific languages by proposing a zero-shot cross-lingual approach for the extraction of opinion target expressions. We leverage multilingual word embeddings that share a common vector space across various languages and incorporate these into a convolutional neural network architecture. Our experiments with 5 languages give promising results: We can successfully train a model on annotated data of a source language and perform accurate prediction on a target language without ever using any annotated samples in that target language

Analyzing the Public Discourse on Works of Fiction: Detection and Visualization of Emotion in Online Coverage about HBO's Game of Thrones

This paper presents a Web intelligence portal that captures and aggregates news and social media coverage about "Game of Thrones", an American drama television series created for the HBO television network based on George R.R. Martin's series of fantasy novels. The system collects content from the Web sites of Anglo-American news media as well as from four social media platforms: Twitter, Facebook, Google+ and YouTube. An interactive dashboard with trend charts and synchronized visual analytics components not only shows how often Game of Thrones events and characters are being mentioned by journalists and viewers, but also provides a real-time account of concepts that are being associated with the unfolding storyline and each new episode. Positive or negative sentiment is computed automatically, which sheds light on the perception of actors and new plot elements

Feature Expansion for Social Media User Characterization

Personality plays an impactful role in our lives and psychologists believe that an individual’s behavior can be inferred through its personality. Recently, there have been cases of influential people in social media spreading misinformation, which is a potentially dangerous action. To prevent it, we need to identify which users will negatively impact the community, and we might be able to predict such behavior through personality recognition from their social media posts. This dissertation presents an approach to personality recognition from text. During the bibliographic revision, we learned that a text analysis tool called LIWC is repeatedly used with success for tasks of this type, thus we chose the LIWC dictionary to be the base feature set to consider. Also, we have found that Support-Vector Machine classifiers exhibit the best results. From these two findings, we outlined the following objectives: (i) exploit machine learning algorithms different from the ones used in related works to find one that produces better results; (ii) analyze whether extending LIWC’s vocabulary without supervision improves the classification results. For training and testing, we used a data set of stream-of-consciousness essays comprised of 2468 samples annotated with the Big Five personality traits of the writer: openness to experience, conscientiousness, extraversion, agreeableness, and neuroticism. We used four machine learning algorithms for classification: Support-Vector Machine, Naive Bayes, Decision Tree, and Random Forest. Also, we selected two methods for vocabulary expansion: WordNet’s synsets, and Word Embeddings. The results obtained show that the Random Forest classifier performs similarly to the algorithms used in related works, with an average accuracy of approximately 56.5%, which are promising ratings. The vocabulary expansions we have performed allowed the algorithm to match 0.6% more words from the essay data set. However, the changes to the classification results were not significant, therefore the vocabulary expansion was not beneficial.A personalidade é um fator fundamental nas nossas vidas e os psicólogos acreditam que o comportamento de um indivíduo pode ser inferido com base na sua personalidade. Recentemente, ocorreram casos de disseminação de informação falsa em redes sociais por parte de pessoas influentes, executando assim ações potencialmente perigosas. Para prevenir estes acontecimentos, é necessário identificar quais os utilizadores que afetarão negativamente a comunidade, e poderemos fazê-lo com o reconhecimento de personalidade através das suas publicações em redes sociais. Esta dissertação apresenta uma abordagem à tarefa de reconhecimento de personalidade através de texto. Durante a revisão bibliográfica, identificámos uma ferramenta de análise de texto chamada Linguistic Inquiry and Word Count (LIWC) que é usada repetidamente e com sucesso em trabalhos relacionados e, portanto, decidimos que será a base de dados a utilizar para extração de características. Verificou-se também que classificadores Support-Vector Machine produzem os melhores resultados. Perante estes factos, delineámos os seguintes objetivos: (i) explorar algoritmos de aprendizagem automática diferentes dos usados em trabalhos relacionados para encontrar um que produza melhores resultados; (ii) analisar se uma extensão não supervisionada do vocabulário do LIWC melhora os resultados da classificação. Para treinar e testar os modelos, usámos um conjunto de 2468 ensaios de fluxo de consciência anotados com os traços de personalidade Big Five do escritor: abertura para a experiência, conscienciosidade, extroversão, amabilidade, e neuroticismo. Implementámos quatro algoritmos de aprendizagem automática para classificar os textos: Support-Vector Machine, Naive Bayes, Decision Tree, e Random Forest. Para além disso, selecionámos dois métodos para a expansão de vocabulário: sinónimos cognitivos do WordNet, e Word Embeddings. Os resultados obtidos demonstram que o classificador Random Forest tem uma performance promissora, semelhante à dos algoritmos utilizados pelos artigos relacionados, com uma exatidão média de aproximadamente 56.5%. As expansões de vocabulário realizadas traduziram-se num aumento de 0.6% de palavras dos ensaios atribuídas a categorias do LIWC. No entanto, a diferença introduzida nos resultados não é significativa, portanto a expansão de vocabulário não mostrou benefícios