What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Cross-lingual Distillation for Text Classification

Cross-lingual text classification(CLTC) is the task of classifying documents written in different languages into the same taxonomy of categories. This paper presents a novel approach to CLTC that builds on model distillation, which adapts and extends a framework originally proposed for model compression. Using soft probabilistic predictions for the documents in a label-rich language as the (induced) supervisory labels in a parallel corpus of documents, we train classifiers successfully for new languages in which labeled training data are not available. An adversarial feature adaptation technique is also applied during the model training to reduce distribution mismatch. We conducted experiments on two benchmark CLTC datasets, treating English as the source language and German, French, Japan and Chinese as the unlabeled target languages. The proposed approach had the advantageous or comparable performance of the other state-of-art methods.Comment: Accepted at ACL 2017; Code available at https://github.com/xrc10/cross-distil

Visual Affect Around the World: A Large-scale Multilingual Visual Sentiment Ontology

Every culture and language is unique. Our work expressly focuses on the uniqueness of culture and language in relation to human affect, specifically sentiment and emotion semantics, and how they manifest in social multimedia. We develop sets of sentiment- and emotion-polarized visual concepts by adapting semantic structures called adjective-noun pairs, originally introduced by Borth et al. (2013), but in a multilingual context. We propose a new language-dependent method for automatic discovery of these adjective-noun constructs. We show how this pipeline can be applied on a social multimedia platform for the creation of a large-scale multilingual visual sentiment concept ontology (MVSO). Unlike the flat structure in Borth et al. (2013), our unified ontology is organized hierarchically by multilingual clusters of visually detectable nouns and subclusters of emotionally biased versions of these nouns. In addition, we present an image-based prediction task to show how generalizable language-specific models are in a multilingual context. A new, publicly available dataset of >15.6K sentiment-biased visual concepts across 12 languages with language-specific detector banks, >7.36M images and their metadata is also released.Comment: 11 pages, to appear at ACM MM'1

Image-based Text Classification using 2D Convolutional Neural Networks

We propose a new approach to text classification in which we consider the input text as an image and apply 2D Convolutional Neural Networks to learn the local and global semantics of the sentences from the variations of the visual patterns of words. Our approach demonstrates that it is possible to get semantically meaningful features from images with text without using optical character recognition and sequential processing pipelines, techniques that traditional natural language processing algorithms require. To validate our approach, we present results for two applications: text classification and dialog modeling. Using a 2D Convolutional Neural Network, we were able to outperform the state-ofart accuracy results for a Chinese text classification task and achieved promising results for seven English text classification tasks. Furthermore, our approach outperformed the memory networks without match types when using out of vocabulary entities from Task 4 of the bAbI dialog dataset