What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

A Comparative Analysis of Opinion Mining and Sentiment Classification in Non-english Languages

In the past decade many opinion mining and sentiment classification studies have been carried out for opinions in English. However, the amount of work done for non-English text opinions is very limited.In this review, we investigate opinion mining and sentiment classification studies in three non-English languages to find the classification methods and the efficiency of each algorithm used in these methods. It is found that most of the research conducted for non-English has followed the methods used in the English language with onlylimited usage of language specific properties, such as morphological variations. The application domains seem to be restricted to particular fields and significantly less research has been conducted in cross domains. Keywords—Natural Language processing, Text mining, Machine Learning

Role of sentiment classification in sentiment analysis: a survey

Through a survey of literature, the role of sentiment classification in sentiment analysis has been reviewed. The review identifies the research challenges involved in tackling sentiment classification. A total of 68 articles during 2015 – 2017 have been reviewed on six dimensions viz., sentiment classification, feature extraction, cross-lingual sentiment classification, cross-domain sentiment classification, lexica and corpora creation and multi-label sentiment classification. This study discusses the prominence and effects of sentiment classification in sentiment evaluation and a lot of further research needs to be done for productive results

An Ensemble Classifier for Stock Trend Prediction Using Sentence-Level Chinese News Sentiment and Technical Indicators

In the financial market, predicting stock trends based on stock market news is a challenging task, and researchers are devoted to developing forecasting models. From the existing literature, the performance of the forecasting model is better when news sentiment and technical analysis are considered than when only one of them is used. However, analyzing news sentiment for trend forecasting is a difficult task, especially for Chinese news, because it is unstructured data and extracting the most important features is difficult. Moreover, positive or negative news does not always affect stock prices in a certain way. Therefore, in this paper, we propose an approach to build an ensemble classifier using sentiment in Chinese news at sentence level and technical indicators to predict stock trends. In the training stages, we first divide each news item into a set of sentences. TextRank and word2vec are then used to generate a predefined number of key sentences. The sentiment scores of these key sentences are computed using the given financial lexicon. The sentiment values of the key phrases, the three values of the technical indicators and the stock trend label are merged as a training instance. Based on the sentiment values of the key sets, the corpora are divided into positive and negative news datasets. The two datasets formed are then used to build positive and negative stock trend prediction models using the support vector machine. To increase the reliability of the prediction model, a third classifier is created using the Bollinger Bands. These three classifiers are combined to form an ensemble classifier. In the testing phase, a voting mechanism is used with the trained ensemble classifier to make the final decision based on the trading signals generated by the three classifiers. Finally, experiments were conducted on five years of news and stock prices of one company to show the effectiveness of the proposed approach, and results show that the accuracy and P / L ratio of the proposed approach are 61% and 4.0821 are better than the existing approach

Using Fuzzy Sentiment Computing and Inference Method to Study Consumer Online Reviews

As a new type of word-of-mouth information, online consumer reviews possess critical information regarding consumer‘s concerns and their experience with the product or service. Such information is considered essential to firms‘ business intelligence which can be utilized for the purpose of production recommendation, personalization, and better customer understanding. This paper considers the problem of online reviews sentiment mining based on the theory of consumer psychology and behavior. Given the fuzzy attribute nature of the online reviews, we have established fuzzy group bases of consumer psychology. Four fuzzy bases, including features, sense, mood and evaluation, are established. The consumer attitude elements are reflected by natural language reviews. A fuzzy sentiment computing algorithm of online reviews for consumer sentiment is developed, and a fuzzy rule base is also presented based on consumer decision-making process. Finally it shows by means of an experiment that the proposed approach is very well suited as an analysis tool for the online reviews sentiment mining problem

The Today Tendency of Sentiment Classification

Sentiment classification has already been studied for many years because it has had many crucial contributions to many different fields in everyday life, such as in political activities, commodity production, and commercial activities. There have been many kinds of the sentiment analysis such as machine learning approaches, lexicon-based approaches, etc., for many years. The today tendency of the sentiment classification is as follows: (1) Processing many big data sets with shortening execution times (2) Having a high accuracy (3) Integrating flexibly and easily into many small machines or many different approaches. We will present each category in more details

Unsupervised and knowledge-poor approaches to sentiment analysis

Sentiment analysis focuses upon automatic classiffication of a document's sentiment (and more generally extraction of opinion from text). Ways of expressing sentiment have been shown to be dependent on what a document is about (domain-dependency). This complicates supervised methods for sentiment analysis which rely on extensive use of training data or linguistic resources that are usually either domain-specific or generic. Both kinds of resources prevent classiffiers from performing well across a range of domains, as this requires appropriate in-domain (domain-specific) data. This thesis presents a novel unsupervised, knowledge-poor approach to sentiment analysis aimed at creating a domain-independent and multilingual sentiment analysis system. The approach extracts domain-specific resources from documents that are to be processed, and uses them for sentiment analysis. This approach does not require any training corpora, large sets of rules or generic sentiment lexicons, which makes it domain- and languageindependent but at the same time able to utilise domain- and language-specific information. The thesis describes and tests the approach, which is applied to diffeerent data, including customer reviews of various types of products, reviews of films and books, and news items; and to four languages: Chinese, English, Russian and Japanese. The approach is applied not only to binary sentiment classiffication, but also to three-way sentiment classiffication (positive, negative and neutral), subjectivity classifiation of documents and sentences, and to the extraction of opinion holders and opinion targets. Experimental results suggest that the approach is often a viable alternative to supervised systems, especially when applied to large document collections

A Decision Method for Online Purchases Considering Dynamic Information Preference Based on Sentiment Orientation Classification and Discrete DIFWA Operators

© 2013 IEEE. Online reviews are crucial for evaluating product features and supporting consumers' purchase decisions. However, as a result of online buying behaviors, consumer habits, and discrete dynamic distribution characteristics of online reviews, and consumers typically randomly choose a limited number of reviews from discrete time frames among all reviews and give more weight to recent review information and less weight to earlier information to support their online purchase decisions; moreover, existing studies have ignored the discrete random dynamic characteristics and dynamic information preferences of consumers. To address this issue, this paper proposes a method based on sentiment orientation classification and discrete DIFWA (DDIFWA) operators for online purchase decisions considering dynamic information preferences. In this method, we transformed review texts from original discrete time slices to discrete random features, extracted product features based on the constructed feature and sentiment dictionaries, and matched pairs of features and sentiment phrases in the dictionaries. We subsequently employed three types of semantic orientation by defining semantic rules to extract the product features of each review. Of note, the semantic orientations were transformed from discrete time to semantic intuitionistic fuzzy numbers and semantic intuitionistic fuzzy information matrixes. Furthermore, we proposed two DDIFWA operators to aggregate the dynamic semantic intuitionistic fuzzy information. Specifically, we obtained the rankings of alternative products and their features to support consumers' purchase decisions using the intuitionistic fuzzy scoring function and the 'vertical projection distance' method. Finally, comparisons and experiments are provided to demonstrate the plausibility of our methods

Fine-grained sentiment analysis for measuring customer satisfaction using an extended set of fuzzy linguistic hedges

© 2020 The Authors. Published by Atlantis Press SARL. In recent years, the boom in social media sites such as Facebook and Twitter has brought people together for the sharing of opinions, sentiments, emotions, and experiences about products, events, politics, and other topics. In particular, sentiment-based applications are growing in popularity among individuals and businesses for the making of purchase decisions. Fuzzy-based sentiment analysis aims at classifying customer sentiment at a fine-grained level. This study deals with the development of a fuzzy-based sentiment analysis by extending fuzzy hedges and rule-sets for a more efficient classification of customer sentiment and satisfaction. Prior studies have used a limited number of linguistic hedges and polarity classes in their rule-sets, resulting in the degraded efficiency of their fuzzy-based sentiment analysis systems. The proposed analysis of the current study classifies customer reviews using fuzzy linguistic hedges and an extended rule-set with seven sentiment analysis classes, namely extremely positive, very positive, positive, neutral, negative, very negative, and extremely negative. Then, a fuzzy logic system is applied to measure customer satisfaction at a fine-grained level. The experimental results demonstrate that the proposed analysis has an improved performance over the baseline works