East Bay Coalition for the Homeless Project: Final Report

The report suggests strategies that can be incorporated into the current work flow and builds upon the current work of the EBCH. The report also presents ways in which to create a more efficient platform for completing marketing tasks, creating opportunities for awareness and knowledge of the EBCH, and increasing consideration of the EBCH as a potential donation focus

East Bay Coalition for the Homeless: Branding Study and Marketing Strategy

There are a number of potential positioning strategies. The two which make the most sense for the EBCH are to “position the EBCH away from others in the category” and to “position the EBCH as unique.” These strategies have the advantage of setting the EBCH apart from the other organizations that address homelessness. Occupying its own “position” in the minds of potential and current donors is not only an effective communications/marketing strategy but also a less costly one because it avoids head-to-head competition and comparisons

Investigating Rumor Propagation with TwitterTrails

Social media have become part of modern news reporting, used by journalists to spread information and find sources, or as a news source by individuals. The quest for prominence and recognition on social media sites like Twitter can sometimes eclipse accuracy and lead to the spread of false information. As a way to study and react to this trend, we introduce {\sc TwitterTrails}, an interactive, web-based tool ({\tt twittertrails.com}) that allows users to investigate the origin and propagation characteristics of a rumor and its refutation, if any, on Twitter. Visualizations of burst activity, propagation timeline, retweet and co-retweeted networks help its users trace the spread of a story. Within minutes {\sc TwitterTrails} will collect relevant tweets and automatically answer several important questions regarding a rumor: its originator, burst characteristics, propagators and main actors according to the audience. In addition, it will compute and report the rumor's level of visibility and, as an example of the power of crowdsourcing, the audience's skepticism towards it which correlates with the rumor's credibility. We envision {\sc TwitterTrails} as valuable tool for individual use, but we especially for amateur and professional journalists investigating recent and breaking stories. Further, its expanding collection of investigated rumors can be used to answer questions regarding the amount and success of misinformation on Twitter.Comment: 10 pages, 8 figures, under revie

Adapting to the digital age: a narrative approach

The article adopts a narrative inquiry approach to foreground informal learning and exposes a collection of stories from tutors about how they adapted comfortably to the digital age. We were concerned that despite substantial evidence that bringing about changes in pedagogic practices can be difficult, there is a gap in convincing approaches to help in this respect. In this context, this project takes a “bottom-up” approach and synthesises several life-stories into a single persuasive narrative to support the process of adapting to digital change. The project foregrounds the small, every-day motivating moments, cultural features and environmental factors in people's diverse lives which may have contributed to their positive dispositions towards change in relation to technology enhanced learning. We expect that such narrative approaches could serve to support colleagues in other institutions to warm up to ever-changing technological advances

Bulletin of the Center for Children's Books 39 (04) 1985

published or submitted for publicatio

Claiming Spaces: Proceedings of the 2007 National Maori and Pacific Psychologies Symposium 23rd-24th November 2007

This is the full conference proceedings of Claiming Spaces: Proceedings of the 2007 National Maori and Pacific Psychologies Symposium 23rd-24th November 2007

Media narratives, politics and the Cyprus problem

Media, politics and the Cyprus Problem are the main themes of the present study. Through analysis of Greek and Turkish Cypriot television news bulletins and newspaper editorials and leading articles, the study seeks to establish media approaches and positions on important issues so as to better understand their work, role and functions. The study analyses practices and positions related to the Cyprus Problem, the solution, matters of identity, the ‘others’ and the European Union, the authorities and the political forces. This attempt to ascertain the underlying values that guide news selection and content will provide a clearer picture of how the media interacts with or influences society

Tattoos on Instagram : how the platform connects professionals and consumers

The object of study of this dissertation is the relationship created through Instagram between tattoo artists and consumers. This investigation emphasizes how the relationship allows artists to position themselves in this social network, its advantages, and the reasons that lead a consumer to get a tattoo. The relevance of the same is because few studies investigate the consumption of tattoos in Portugal, the connection that followers create on Instagram with tattoo artists and the impact that this has on the consumption of tattoos. As for the methodological choice, it is a mixed study. That involved the qualitative analysis of the data collected from content analysis and interviews with 6 tattoo artists, as well as the quantitative analysis of the data collected from a questionnaire answered by 567 tattoo consumers on Instagram. It is concluded that tattoo artists connect with their followers on Instagram by sharing personal content that allows identification by consumers. The reasons for consumers to follow tattoo artists are entertainment search and identification, and they interact with them mainly through private messages, answering polls on Instagram stories, comments and likes.O objeto de estudo desta dissertação é a relação criada através do Instagram entre tatuadores e consumidores. Esta investigação explora como a relação permite que os artistas se posicionem nesta rede social, as vantagens que a mesma tem e quais as razões que levam um consumidor marcar uma tatuagem. A pertinência da mesma é justificada por serem poucos os estudos que investigam o consumo de tatuagens em Portugal, sobre a conexão que seguidores criam no Instagram com os tatuadores e o impacto que isso causa no consumo de tatuagens. Quanto à escolha metodológica, trata-se de um estudo misto. Este envolveu a análise qualitativa dos dados recolhidos a partir de uma analise conteúdo e entrevistas feitas a 6 tatuadores, bem como a análise quantitativa dos dados recolhidos a partir de um questionário respondido por 567 consumidores. Conclui-se que os tatuadores conectam-se com seus seguidores no Instagram através da partilha de conteúdo pessoal que permite uma identificação por parte dos consumidores. As razões para os consumidores seguirem os tatuadores são a busca de entretenimento e a identificação, sendo que interagem com os mesmos principalmente através de mensagens privadas, responder a sondagens nas histórias do Instagram, comentários e gostos