Verbal and non-verbal signs in insidious film posters

This research aims to explore and analyze verbal and non-verbal signs used in Insidious film posters. Besides that, it is also to know the meaning and myth in the film posters. The writer has chosen Insidious film because this film has big enthusiasts all around the world. There are two problems to be solved in this study that are (1) what are the verbal and non-verbal signs in Insidious film posters; (2) what are the meanings of verbal and non-verbal signs in Insidious film poster. In analyzing data, the writer used qualitative analysis. The writer made depth interpretation of verbal and non-verbal signs in the film poster. This data of the study are verbal and non-verbal signs in film posters taken from components in the Insidious film posters containing texts and pictures. The source data of this research are four Insidious series film. Those films are Insidious (2011), Insidious Chapter 2 (2013), Insidious Chapter 3 (2015), and Insidious The Last Key (2018). The data were collected by downloading all the film posters on the internet and then identifying verbal and non-verbal signs in those film posters. The verbal and non-verbal signs were described and interpreted using Roland Barthes' semiotics theory. From the analysis, the writer found that there are seven verbal signs and five non-verbal signs in Insidious poster; three verbal signs and four non-verbal signs in Insidious Chapter 2 poster; four verbal signs and four non-verbal signs in Insidious Chapter 3 poster; four verbal signs and four non-verbal signs in Insidious The Last Key poster. The writer finds the denotative meanings from verbal and non-verbal signs represent the real meanings of film posters such as title, name of actors and actresses, tagline, the character, setting, and all elements shown in film posters. The writer also finds connotative meanings in film posters such as a haunted house, a possessed young boy, frightened character, and all elements shown in film posters. The writer also finds myth that presents in all film posters from society's beliefs, such as supernatural things and power, which the society believes that supernatural things and power could occur around them

Verbal and non-verbal signs in insidious film posters

This research aims to explore and analyze verbal and non-verbal signs used in Insidious film posters. Besides that, it is also to know the meaning and myth in the film posters. The writer has chosen Insidious film because this film has big enthusiasts all around the world. There are two problems to be solved in this study that are (1) what are the verbal and non-verbal signs in Insidious film posters; (2) what are the meanings of verbal and non-verbal signs in Insidious film poster. In analyzing data, the writer used qualitative analysis. The writer made depth interpretation of verbal and non-verbal signs in the film poster. This data of the study are verbal and non-verbal signs in film posters taken from components in the Insidious film posters containing texts and pictures. The source data of this research are four Insidious series film. Those films are Insidious (2011), Insidious Chapter 2 (2013), Insidious Chapter 3 (2015), and Insidious The Last Key (2018). The data were collected by downloading all the film posters on the internet and then identifying verbal and non-verbal signs in those film posters. The verbal and non-verbal signs were described and interpreted using Roland Barthes' semiotics theory. From the analysis, the writer found that there are seven verbal signs and five non-verbal signs in Insidious poster; three verbal signs and four non-verbal signs in Insidious Chapter 2 poster; four verbal signs and four non-verbal signs in Insidious Chapter 3 poster; four verbal signs and four non-verbal signs in Insidious The Last Key poster. The writer finds the denotative meanings from verbal and non-verbal signs represent the real meanings of film posters such as title, name of actors and actresses, tagline, the character, setting, and all elements shown in film posters. The writer also finds connotative meanings in film posters such as a haunted house, a possessed young boy, frightened character, and all elements shown in film posters. The writer also finds myth that presents in all film posters from society's beliefs, such as supernatural things and power, which the society believes that supernatural things and power could occur around them

Country of origin effect on products from Mainland China in Hong Kong

This study examines the effect of the country of origin cue on Hong Kong consumers’ purchasing of products from the two countries—China and Japan. The research findings suggest that the country of origin and brand image are the important evaluative criteria for Hong Kong consumer. There are three main objectives in the report. First is to explore the overall image of Mainland Chinese products in Hong Kong market. The other is to assess the impact of the country of origin on Mainland Chinese products in Hong Kong market. Last, we make some suggestions for improving the image of Mainland Chinese products in Hong Kong market. The literature review and survey give the picture of the image of Mainland Chinese products in other markets. Overall, Mainland Chinese products have a negative image in those markets. The country of origin effect influences the country image so much, there has a negative image towards China. Hong Kong people view Mainland Chinese products as old-fashioned, cheap and unattractive. To alleviate that, the Chinese businesses could improve their marketing strategies in Hong Kong, especially the marketing mix. They could change the product designs and packages with good brand names, put more emphasis on promotions and advertising, and improving the advertisements to adapt to the tastes of Hong Kong consumers. In addition, they could increase the number of retail channels that are more convenient for consumers to get information and easier to find the products. The low price of China brand products in Hong Kong gives people “cheap” and “low-class” impression. So, Mainland Chinese firms should raise the quality of products in order to set a higher price in Hong Kong market

Tracking Chart 2003 Patagonia, Thailand 01027490B

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.FLA_2003_Patagonia_TC_Thailand_01027490B.pdf: 15 downloads, before Oct. 1, 2020

Tracking Chart 2010 Nike, Bangladesh 07020588BV

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.FLA_2010_Nike_TC_Bangladesh_07020588BV.pdf: 52 downloads, before Oct. 1, 2020

Images for Iconoclasts: Images of Confucius in the Cultural Revolution

Confucius died and was buried in 479 B.C.E., and he was never seen again. Or so one would think. “You may forget me as I once was,” Confucius reminds us in the Zhuangzi, but there is something unforgettable about me that will still live on. Confucius’s physical frame was concealed from sight below ground, but his body and face were not forgotten either by his followers or his detractors, each of whom remembered him (or remembered him) in different ways. People created semblances of Confucius that reflected their own visions of the past, and constructions of his body took on many lives of their own over the succeeding centuries. [excerpt

Tracking Chart 2011 Nike, Indonesia 07003368DV

This document is part of a digital collection provided by the Martin P. Catherwood Library, ILR School, Cornell University, pertaining to the effects of globalization on the workplace worldwide. Special emphasis is placed on labor rights, working conditions, labor market changes, and union organizing.FLA_2011_Nike_TC_Indonesia_07003368DV.pdf: 71 downloads, before Oct. 1, 2020

Plagiarism Issues in Post-1998 Indonesian Film Posters

There are online articles, with visual materials, stating that some post-1998 Indonesian film posters were accused as plagiarism by common people. However, academically speaking, it needs deeper skills and knowledge to prove acts of plagiarism. This paper will discuss the issues around Indonesian film posters and plagiarism, including the possibility of citing in graphic design. The research will treat film posters not only as marketing tools to promote the movies, as many people consider, but also as graphic design materials. Some terms such as appropriation, homage, and pastiche will be discussed to analyze the phenomenon