Sonic Proxemics and the Art of Persuasion: An Analytical Framework

This paper introduces a framework for the creation and analysis of sonic spatialization and proxemics in audiovisual media. The authors apply the framework to three public service announcements to show how sonic proxemics can be used as a rhetorical device that may be used to strengthen political aims

Evaluating Communication Campaigns

Summarizes presentations from a September 2007 conference on evaluating communication campaigns. Discusses the mechanism of effecting change through communication; the principles of advocacy evaluation; the design, methods, and tools; and lessons learned

Survey of prevention and information campaigns on psychoactive drugs and driving

Objectives: One of the objectives of the DRUID project is to develop guidelines for spreading information regarding driving under the influence of drugs and medicines, and this aiming at different target groups, including young drivers, patients, physicians, pharmacists,… We reviewed the state-of-the-art of existing information campaigns regarding psychoactive drugs and driving, as well as the documented effectiveness of those campaigns. Methods: In total 55 institutes were contacted, of which 17 (31%) responded and 12 (22%) were able to give information. Information was also gathered through the Internet by means of websites of relevant organizations, Google and YouTube. Results: A total of 75 campaigns were found, from 13 different countries. Twenty-four were launched to inform the general public on the risks associated with driving under the influence of drugs, medicines and/or alcohol. Twenty-nine campaigns were launched to inform young people and 16 campaigns to inform physicians and/or pharmacists. Nine campaigns were designed for teachers, seven campaigns for patients and five campaigns for other target populations. Some campaigns were designed for more than one target group. Information on impact evaluation was available only for seven campaigns. All evaluations showed a positive impact of the campaigns. Conclusions: The majority of the retrieved campaigns concerning driving under the influence of drugs were aiming at young people. The type of medium that is used the most is brochures. Most campaigns are organized by governmental organizations and road safety organizations. As only a few evaluations were found, and these campaigns and their evaluations were performed in many different ways, it is not possible to draw conclusions concerning the association between the design of the campaigns and their effectiveness

Evaluation campaigns and TRECVid

The TREC Video Retrieval Evaluation (TRECVid) is an international benchmarking activity to encourage research in video information retrieval by providing a large test collection, uniform scoring procedures, and a forum for organizations interested in comparing their results. TRECVid completed its fifth annual cycle at the end of 2005 and in 2006 TRECVid will involve almost 70 research organizations, universities and other consortia. Throughout its existence, TRECVid has benchmarked both interactive and automatic/manual searching for shots from within a video corpus, automatic detection of a variety of semantic and low-level video features, shot boundary detection and the detection of story boundaries in broadcast TV news. This paper will give an introduction to information retrieval (IR) evaluation from both a user and a system perspective, highlighting that system evaluation is by far the most prevalent type of evaluation carried out. We also include a summary of TRECVid as an example of a system evaluation benchmarking campaign and this allows us to discuss whether such campaigns are a good thing or a bad thing. There are arguments for and against these campaigns and we present some of them in the paper concluding that on balance they have had a very positive impact on research progress

Moscone Campaign falters

A clipping of San Francisco Magazine explaining why the Moscone Campaign is struggling.https://scholarlycommons.pacific.edu/moscone-campaigns/1026/thumbnail.jp

Exploring the Effectiveness of Transit Security Awareness Campaigns in the San Francisco Bay Area, Research Report 09-19

Public involvement in alerting officials of suspicious and potentially harmful activity is critical to the overall security of a transit system. As part of an effort to get passengers and the public involved, many transit agencies have security awareness campaigns. The objective of this research is to learn how transit agencies seek to make security awareness campaigns effective and explore how they measure the effectiveness of such campaigns, if at all. This research project includes data from case studies of five major agencies that provide transit service in the San Francisco Bay Area region. The case study data are comprised of descriptions of the types of security awareness campaigns the agencies have implemented, the goals of the campaigns, and how they seek to make their campaigns effective, as well as whether and how these agencies measure and determine the effectiveness of their campaigns. A positive finding of this research is the consistency with which Bay Area transit organizations address the need for passenger awareness as part of their overall security program. However, none of the five agencies analyzed for this study measures the effectiveness of their campaigns. Whereas they all have a similar goal—to increase passenger awareness about security issues—little evidence exists confirming to what extent they are achieving this goal. The paper concludes with suggestions for using outcome measurements to provide a reasonable indication of a campaign’s effectiveness by capturing the public’s response to a campaign

Impacts of White

Changes in judicial elections stem from four identifiable causes. First, court decisions involve increasingly higher stakes and more serious consequences. The U.S. Senate confirmation battles also reflect this cause. Second, non-candidate groups, many from out of state, bring in enormous sums of money which often leads to ugly, even damaging, campaigns. Third, the first two causes are making judicial campaigns more like non-judicial campaigns, bringing new elements to judicial campaigns: campaign consultants and a win-at-any-cost approach

Neurophysiological Profile of Antismoking Campaigns

Over the past few decades, antismoking public service announcements (PSAs) have been used by governments to promote healthy behaviours in citizens, for instance, against drinking before the drive and against smoke. Effectiveness of such PSAs has been suggested especially for young persons. By now, PSAs efficacy is still mainly assessed through traditional methods (questionnaires and metrics) and could be performed only after the PSAs broadcasting, leading to waste of economic resources and time in the case of Ineffective PSAs. One possible countermeasure to such ineffective use of PSAs could be promoted by the evaluation of the cerebral reaction to the PSA of particular segments of population (e.g., old, young, and heavy smokers). In addition, it is crucial to gather such cerebral activity in front of PSAs that have been assessed to be effective against smoke (Effective PSAs), comparing results to the cerebral reactions to PSAs that have been certified to be not effective (Ineffective PSAs). &e eventual differences between the cerebral responses toward the two PSA groups will provide crucial information about the possible outcome of new PSAs before to its broadcasting. &is study focused on adult population, by investigating the cerebral reaction to the vision of different PSA images, which have already been shown to be Effective and Ineffective for the promotion of an antismoking behaviour. Results showed how variables as gender and smoking habits can influence the perception of PSA images, and how different communication styles of the antismoking campaigns could facilitate the comprehension of PSA’s message and then enhance the related impac

Fuzzy Recommendations in Marketing Campaigns

The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less loaded geographical zones. In this paper, we explore the second alternative. Informally speaking, the term Infrastructure-Stressing describes a user who stays in the zones of high demand, which are prone to produce service failures, if further loaded. We have studied the Infrastructure-Stressing population in the light of their correlation with geo-demographic segments. This is motivated by the fact that specific geo-demographic segments can be targeted via marketing campaigns. Fuzzy logic is applied to create an interface between big data, numeric methods for processing big data and a manager.Comment: conferenc