The SECURE collaboration model

The SECURE project has shown how trust can be made computationally tractable while retaining a reasonable connection with human and social notions of trust. SECURE has produced a well-founded theory of trust that has been tested and refined through use in real software such as collaborative spam filtering and electronic purse. The software comprises the SECURE kernel with extensions for policy specification by application developers. It has yet to be applied to large-scale, multi-domain distributed systems taking different application contexts into account. The project has not considered privacy in evidence distribution, a crucial issue for many application domains, including public services such as healthcare and police. The SECURE collaboration model has similarities with the trust domain concept, embodying the interaction set of a principal, but SECURE is primarily concerned with pseudonymous entities rather than domain-structured systems

Empirical Findings On Persuasiveness Of Recommender Systems For Customer Decision Support In Electronic Commerce

More and more companies are making online presence by opening online stores and providing customers with company and products information but the overwhelming amount of information also creates information overload for the customers. Customers feel frustrated when given too many choices while companies face the problem of turning browsers into actual buyers. Online recommender systems have been adopted to facilitate customer product search and provide personalized recommendation in the market place. The study will compare the persuasiveness of different online recommender systems and the factors influencing customer preferences. Review of the literature does show that online recommender systems provide customers with more choices, less effort, and better accuracy. Recommender systems using different technologies have been compared for their accuracy and effectiveness. Studies have also compared online recommender systems with human recommendations 4 and recommendations from expert systems. The focus of the comparison in this study is on the recommender systems using different methods to solicit product preference and develop recommendation message. Different from the technology adoption and acceptance models, the persuasive theory used in the study is a new perspective to look at the end user issues in information systems. This study will also evaluate the impact of product complexity and product involvement on recommendation persuasiveness. The goal of the research is to explore whether there are differences in the persuasiveness of recommendation given by different recommender systems as well as the underlying reasons for the differences. Results of this research may help online store designers and ecommerce participants in selecting online recommender systems so as to improve their products target and advertisement efficiency and effectiveness

Evaluating product search and recommender systems for E-commerce environments

Online systems that help users select the most preferential item from a large electronic catalog are known as product search and recommender systems. Evaluation of various proposed technologies is essential for further development in this area. This paper describes the design and implementation of two user studies in which a particular product search tool, known as example critiquing, was evaluated against a chosen baseline model. The results confirm that example critiquing significantly reduces users' task time and error rate while increasing decision accuracy. Additionally, the results of the second user study show that a particular implementation of example critiquing also made users more confident about their choices. The main contribution is that through these two user studies, an evaluation framework of three criteria was successfully identified, which can be used for evaluating general product search and recommender systems in E-commerce environments. These two experiments and the actual procedures also shed light on some of the most important issues which need to be considered for evaluating such tools, such as the preparation of materials for evaluation, user task design, the context of evaluation, the criteria, the measures and the methodology of result analyse

Simulating social relations in multi-agent systems

Open distributed systems are comprised of a large number of heterogeneous nodes with disparate requirements and objectives, a number of which may not conform to the system specification. This thesis argues that activity in such systems can be regulated by using distributed mechanisms inspired by social science theories regarding similarity /kinship, trust, reputation, recommendation and economics. This makes it possible to create scalable and robust agent societies which can adapt to overcome structural impediments and provide inherent defence against malicious and incompetent action, without detriment to system functionality and performance. In particular this thesis describes: • an agent based simulation and animation platform (PreSage), which offers the agent developer and society designer a suite of powerful tools for creating, simulating and visualising agent societies from both a local and global perspective. • a social information dissemination system (SID) based on principles of self organisation which personalises recommendation and directs information dissemination. • a computational socio-cognitive and economic framework (CScEF) which integrates and extends socio-cognitive theories of trust, reputation and recommendation with basic economic theory. • results from two simulation studies investigating the performance of SID and the CScEF. The results show the production of a generic, reusable and scalable platform for developing and animating agent societies, and its contribution to the community as an open source tool. Secondly specific results, regarding the application of SID and CScEF, show that revealing outcomes of using socio-technical mechanisms to condition agent interactions can be demonstrated and identified by using Presage.Open Acces

User decision improvement and trust building in product recommender systems

As online stores are offering an almost unlimited shelf space, users must increasingly rely on product search and recommender systems to find their most preferred products and decide which item is the truly best one to buy. However, much research work has emphasized on developing and improving the underlying algorithms whereas many of the user issues such as preference elicitation and trust formation received little attention. In this thesis, we aim at designing and evaluating various decision technologies, with emphases on how to improve users' decision accuracy with intelligent preference elicitation and revision tools, and how to build their competence-inspired subjective constructs via trustworthy recommender interfaces. Specifically, two primary technologies are proposed: one is called example critiquing agents aimed to stimulate users to conduct tradeoff navigation and freely specify feedback criteria to example products; another termed as preference-based organization interfaces designed to take two roles: explaining to users why and how the recommendations are computed and displayed, and suggesting critique suggestions to guide users to understand existing tradeoff potentials and to make concrete decision navigations from the top candidate for better choices. To evaluate the two technologies' true performance and benefits to real-users, an evaluation framework was first established, that includes important assessment standards such as the objective/subjective accuracy-effort measures and trust-related subjective aspects (e.g., competence perceptions and behavioral intentions). Based on the evaluation framework, a series of nine experiments has been conducted and most of them were participated by real-users. Three user studies focused on the example critiquing (EC) agent, which first identified the significant impact of tradeoff process with the help of EC on users' decision accuracy improvement, and then in depth explored the advantage of multi-item strategy (for critiquing coverage) against single-item display, and higher user-control level reflected by EC in supporting users to freely compose critiquing criteria for both simple and complex tradeoffs. Another three experiments studied the preference-based organization technique. Regarding its explanation role, a carefully conducted user survey and a significant-scale quantitative evaluation both demonstrated that it can be likely to increase users' competence perception and return intention, and reduce their cognitive effort in information searching, relative to the traditional "why" explanation method in ranked list views. In addition, a retrospective simulation revealed its superior algorithm accuracy in predicting critiques and product choices that real-users intended to make, in comparison with other typical critiquing generation approaches. Motivated by the empirically findings in terms of the two technologies' respective strengths, a hybrid system has been developed with the purpose of combining them into a single application. The final three experiments evaluated its two design versions and particularly validated the hybrid system's universal effectiveness among people from different types of cultural backgrounds: oriental culture and western culture. In the end, a set of design guidelines is derived from all of the experimental results. They should be helpful for the development of a preference-based recommender system, making it capable of practically benefiting its users in improving decision accuracy, expending effort they are willing to invest, and even promoting trust in the system with resulting behavioral intentions to purchase chosen products and return to the system for repeated uses

Learning in Multi-Agent Information Systems - A Survey from IS Perspective

Multiagent systems (MAS), long studied in artificial intelligence, have recently become popular in mainstream IS research. This resurgence in MAS research can be attributed to two phenomena: the spread of concurrent and distributed computing with the advent of the web; and a deeper integration of computing into organizations and the lives of people, which has led to increasing collaborations among large collections of interacting people and large groups of interacting machines. However, it is next to impossible to correctly and completely specify these systems a priori, especially in complex environments. The only feasible way of coping with this problem is to endow the agents with learning, i.e., an ability to improve their individual and/or system performance with time. Learning in MAS has therefore become one of the important areas of research within MAS. In this paper we present a survey of important contributions made by IS researchers to the field of learning in MAS, and present directions for future research in this area

Strategic Learning In Recommendation Systems

Effective personalization can help firms reduce their customers’ search costs and enhance customer loyalty. The personalization process consists of two important activities: learning and matching. Learning involves collecting data from a customer’s interactions with the firm and then making inferences from the data about the customer’s profile. Matching requires identifying which products to recommend or links to provide for making a sale. Prior research has typically looked at each activity in isolation. For instance, recent research has studied how a user’s profile can be inferred quickly by offering items (links) that help discriminate user classes. Research on matching has typically assumed that all the recommendations in an interaction are made to generate immediate sales. We examine the problem of identifying items to offer such that both learning and matching are taken into consideration, thereby enabling the firm to achieve higher payoffs in the long run

Reputation assessment in collaborative environments.

The popularity of open collaboration platforms is strongly related to the popularity of Internet: the growing of the latter (in technology and users) is a spring to the former. With the advent of Web 2.0, not only the Internet users became from passive receiver of published content to active producer of content, but also active reviewers and editors of content. With the increase of popularity of these platforms, some new interesting problems arise related on how to choose the best one, how to choose the collaborators and how evaluate the quality of the final work. This evolution has brought much benefit to the Internet community, especially related to the availability of free content, but also gave rise to the problem of how much this content, or these people, may be trusted. The purpose of this thesis is to present different reputation systems suitable for collaborative environments; to show that we must use very different techniques to obtain the best from the data we are dealing with and, eventually, to compare reputations systems and recommender systems and show that, under some strict circumstances, they become similar enough and we can just make minor adjustment to one to obtain the other