Using authentic 3D product visualisation for an electrical online retailer

This study investigates the effects of authentic three dimensional (3D) product visualisation versus 3D telepresence on consumers’ virtual experience. A hypothetical electrical retailer Web site presents a variety of laptops using 3D product visualisations for the within-subjects laboratory experiments. The first experiment uses two-way repeated measures ANOVA to determine the effects of the antecedents on 3D authenticity. In a second experiment, a one-way ANOVA compares telepresence and authenticity scores. This research uses a U.K. sample to investigate the effects of control and animated colours on 3D authenticity and the effects of 3D authenticity on experiential and instrumental values. The results reveal significant differences between telepresence and authenticity constructs. Authenticity is more significant in simulating an online retailer’s products, and control and animated colours represent the main antecedents of authenticity. Moreover, experiential and instrumental values represent the main consequences of 3D authenticity

The effects of progressive levels of 3d authenticity antecedents and consequences on consumers’ virtual experience

This study investigates the effects of authentic three dimensional (3D) product visualisation antecedents on 3D authenticity, and the effects of 3D authenticity consequences on consumers’ virtual experience. A hypothetical retailer Web site presents a variety of laptops for the within-subjects laboratory experiments. In a first experiment, a one-way ANOVA compares telepresence and authenticity scores. The second experiment uses two-way repeated measures ANOVA to determine the effects of the progressive levels of the antecedents on 3D authenticity. In a third experiment, two-way repeated measures ANOVA determine the effects of the progressive levels of 3D authenticity consequences on willingness to purchase. The results show that authenticity is more useful than telepresence in simulating consumers’ virtual experience. The high levels of control and animated colours lead to higher authenticity for the site. In addition, the high levels of 3D utilitarian and hedonic constructs enhance willingness to purchase from the online retailer

The life cycle of authenticity: neo-nomadic tourism culture in Kazakhstan

The paper presents the findings related to the stages of life cycle of authenticity where Kazakhstani nomadic culture in a post-Soviet heritage evolves towards tourist consumption. Using a qualitative case-study research approach, the analysis of data traces stakeholders’ perception of authenticity of various elements of Kazakhstani cultural tourism. The study intertwines inextricably with the processes of authenticity, commodification and cultural change as Kazakhstani traditions have evolved to a neo-nomadic tourism culture where authenticity becomes a currency at play and a point of differentiation from other tourism destinations. The findings offer an original approach to understand the transformation of authenticity at various stages of Kazakhstani tourism development and explore how authenticity is positioned in the influx of tourists and supporting roles from local governments and organisations

Laying Claim to Authenticity: Five Anthropological Dilemmas

The introduction to this special collection examines five dilemmas about the use of the concept of authenticity in anthropological analysis. These relate to 1) the expectation of a singular authenticity “deep” in oneself or beyond the surface of social reality, 2) the contradictions emerging from the opposition of authenticity with inauthenticity, 3) the irony of the notion of invention of tradition (which deconstructs, but also offends), 4) the criteria involved in the authentication of the age of objects (with a consideration of their materiality), and 5) authenticity’s simultaneity, its contemporaneous multiple conceptualizations in context. I argue for a perspective on the study of authenticity that acknowledges the simultaneous co-existence of more than one parallel manifestation of authenticity in any given negotiation of the authentic

Consumption authenticity in the age of the sharing economy: the keys to creating loyal customers who love your brand

Airbnb has gained popularity as an alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality and tourism literature has not fully explored how Airbnb and traditional hotel brands are facilitating authentic travel experiences and the impact of these experiences on brand love and brand loyalty. In this study, we explore three elements of consumption authenticity and examine their how they interact in the context of an accommodation brand. Second, we compare the components of consumption authenticity across hotels and Airbnb, and examine their relative impact on brand love for these two segments of the accommodations industry. We found that hotels and Airbnb draw upon different sources of authenticity to create brand-loving customers. Our results indicated that Airbnb leverages brand, existential, and intrapersonal authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Thus, the keys to creating customers who love and are loyal to the brand differ between hotels and Airbnb. Implications for theory and practice are discussed, and areas of future research are identified.Accepted manuscrip

Music in advertising and consumer identity: The search for Heideggerian authenticity

This study discusses netnographic findings involving 472 YouTube postings categorized to identify themes regarding consumers’ experience of music in advertisements. Key themes relate to musical taste, musical indexicality, musical repetition and musical authenticity. Postings reveal how music conveys individual taste and is linked to personal memories and Heidegger’s coincidental time where moments of authenticity may be triggered in a melee of emotions, memories and projections. Identity protection is enabled as consumers frequently resist advertisers’ attempts to use musical repetition to impose normative identity. Critiques of repetition in the music produce Heideggerian anxiety leading to critically reflective resistance. Similarly, where advertising devalues the authenticity of iconic pieces of music, consumers often resist such authenticity transgressions as a threat to their own identity. The Heideggerian search for meaning in life emphasizes the significance of philosophically driven ideological authenticity in consumers’ responses to music in advertisements

Using 3D product visualisation to tap consumers’ experience with online retailers: From telepresence to authenticity

This study investigates the effects of authentic three dimensional (3D) product visualisation versus 3D telepresence on consumers’ virtual experience. A hypothetical retailer Web site presents a variety of laptops using 3D product visualisations for the within-subjects laboratory experiment. The first stage uses two-way repeated measures ANOVA to determine the effects of the progressive levels of control and animated colours on 3D authenticity (the dependent variable). In a second stage, we use structural equation modelling to test the proposed hypothesis. This research uses a U.K. sample to investigate the effects of 3D authenticity and 3D telepresence on willingness to purchase and reveals significant differences between telepresence and authenticity constructs. Authenticity is more significant in simulating an online retailer’s products, and control and animated colours represent the main antecedents of authenticity. The proposed conceptual model achieves acceptable fit and the hypothesised paths are all valid

The theory and history of authenticity

Unpublished manuscript book chapter related to the book Culture and Authenticity (2007), Oxford: Wiley-Blackwell (https://www.wiley.com/en-us/Culture+and+Authenticity-p-9781405124423)

Consumption authenticity in the age of the sharing economy: The key to creating loyal customers who love your brand

Airbnb continues to gain popularity as an accommodation alternative to hotels, with the authenticity of the consumption experience being a critical differentiating factor. However, the hospitality literature has not fully explored whether and how brands in the sharing economy as well as traditional hotel brands are facilitating authentictravel experiences and the impact of these experiences on brand love and brand loyalty. The purpose of this study is twofold. First, we develop a model of consumption authenticity in the accommodations industry and identify, operationalize, and measure its components. Second, we examine the impact of consumption authenticity on brand love and brand loyalty in both hotels and Airbnb accommodations. By surveying 1,256 American participants recruited from Amazon Mechanical Turk, we found that Airbnb leverages brand, existential, and intra-personal consumption authenticity in creating brand-loving and brand-loyal customers, while hotels utilize only brand authenticity. Implications for theory and practice are discussed, and areas of future research are identified

Authentic housing, authentic culture?: transforming a village into a 'tourist site' in Manggarai, eastern Indonesia

Since the publication of MacCannell’s The tourist (1976), the issue of ‘authenticity’ has been at the centre of tourism studies. Whilst early analysts broadly agreed with MacCannell’s thesis that tourism, by turning culture into a commodity, replaced real with ‘staged’ authenticity (ibid, 91-107), more recent work has shown ‘an increased awareness of the social construction and invention of both tradition and authenticity’ (Wood, 1992: 57). That is, authenticity is increasingly seen as a socially constructed concept, with criteria for judgement of ‘the authentic’ varying greatly between different actors. In addition, analysts are moving away from rather naive considerations of the ‘impact’ of tourism on pristine, pre-tourist culture, to an appreciation that not only does tourism create a ‘space for discussion’ of tradition (see both Adams and Picard, this issue), but that its ‘impact’ is always bound up with local cultural politics (Wood, 1992: 67-8). In this paper, I describe an Indonesian tourism project – the ‘discovery’ of an apparently ‘untouched’ village and its remodelling into a ‘tourist site’ – in which issues of ‘authenticity’ played a central part. As I shall show, both concepts of authenticity and perceptions of what objects, practices or other aspects of culture should be the focus of talk about authenticity varied between state officials, ambitious young men, ritual elders and other villagers. Not only does the project I describe have implications for pan-Indonesian discourses on ‘culture’ and ‘ethnicity’, it also raises issues concerning the ways in which local people distinguish between different kinds of visitors, and how ‘tourism’ can have a profound impact on local perceptions of place and identity, even in the absence of large numbers of visitors