What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective

Automatic Concept Extraction in Semantic Summarization Process

The Semantic Web offers a generic infrastructure for interchange, integration and creative reuse of structured data, which can help to cross some of the boundaries that Web 2.0 is facing. Currently, Web 2.0 offers poor query possibilities apart from searching by keywords or tags. There has been a great deal of interest in the development of semantic-based systems to facilitate knowledge representation and extraction and content integration [1], [2]. Semantic-based approach to retrieving relevant material can be useful to address issues like trying to determine the type or the quality of the information suggested from a personalized environment. In this context, standard keyword search has a very limited effectiveness. For example, it cannot filter for the type of information, the level of information or the quality of information. Potentially, one of the biggest application areas of content-based exploration might be personalized searching framework (e.g., [3],[4]). Whereas search engines provide nowadays largely anonymous information, new framework might highlight or recommend web pages related to key concepts. We can consider semantic information representation as an important step towards a wide efficient manipulation and retrieval of information [5], [6], [7]. In the digital library community a flat list of attribute/value pairs is often assumed to be available. In the Semantic Web community, annotations are often assumed to be an instance of an ontology. Through the ontologies the system will express key entities and relationships describing resources in a formal machine-processable representation. An ontology-based knowledge representation could be used for content analysis and object recognition, for reasoning processes and for enabling user-friendly and intelligent multimedia content search and retrieval. Text summarization has been an interesting and active research area since the 60’s. The definition and assumption are that a small portion or several keywords of the original long document can represent the whole informatively and/or indicatively. Reading or processing this shorter version of the document would save time and other resources [8]. This property is especially true and urgently needed at present due to the vast availability of information. Concept-based approach to represent dynamic and unstructured information can be useful to address issues like trying to determine the key concepts and to summarize the information exchanged within a personalized environment. In this context, a concept is represented with a Wikipedia article. With millions of articles and thousands of contributors, this online repository of knowledge is the largest and fastest growing encyclopedia in existence. The problem described above can then be divided into three steps: • Mapping of a series of terms with the most appropriate Wikipedia article (disambiguation). • Assigning a score for each item identified on the basis of its importance in the given context. • Extraction of n items with the highest score. Text summarization can be applied to many fields: from information retrieval to text mining processes and text display. Also in personalized searching framework text summarization could be very useful. The chapter is organized as follows: the next Section introduces personalized searching framework as one of the possible application areas of automatic concept extraction systems. Section three describes the summarization process, providing details on system architecture, used methodology and tools. Section four provides an overview about document summarization approaches that have been recently developed. Section five summarizes a number of real-world applications which might benefit from WSD. Section six introduces Wikipedia and WordNet as used in our project. Section seven describes the logical structure of the project, describing software components and databases. Finally, Section eight provides some consideration..

Neurocognitive Informatics Manifesto.

Informatics studies all aspects of the structure of natural and artificial information systems. Theoretical and abstract approaches to information have made great advances, but human information processing is still unmatched in many areas, including information management, representation and understanding. Neurocognitive informatics is a new, emerging field that should help to improve the matching of artificial and natural systems, and inspire better computational algorithms to solve problems that are still beyond the reach of machines. In this position paper examples of neurocognitive inspirations and promising directions in this area are given

Knowledge-based Biomedical Data Science 2019

Knowledge-based biomedical data science (KBDS) involves the design and implementation of computer systems that act as if they knew about biomedicine. Such systems depend on formally represented knowledge in computer systems, often in the form of knowledge graphs. Here we survey the progress in the last year in systems that use formally represented knowledge to address data science problems in both clinical and biological domains, as well as on approaches for creating knowledge graphs. Major themes include the relationships between knowledge graphs and machine learning, the use of natural language processing, and the expansion of knowledge-based approaches to novel domains, such as Chinese Traditional Medicine and biodiversity.Comment: Manuscript 43 pages with 3 tables; Supplemental material 43 pages with 3 table