Towards an understanding of corporate web identity

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Computer-Mediated Communication Of History Museums In The Midwestern United States: A Web Content Analysis

Adult museumgoers have come to expect increased access to museum information and resources through computer-mediated communication (CMC). Current research suggests that museum websites can increase the desire to visit the museum physically. The purpose of this study is to investigate how small, medium, and large history museums in the midwestern United States communicate the value of digital experiences to adult museumgoers. This qualitative content analysis follows Pauwels’ (2012) Multimodal Framework for Analyzing Websites as Cultural Expressions. The data was collected from 16 history museum websites, then analyzed using MAXQDA. The data collected provides insight into the methods and language museums use to describe the value of digital experiences to adult museumgoers. Culturally specific meanings can be found in the explicit and implicit content of an organization’s website. This content can reveal information about the organization, such as mission, beliefs, and values. The results of this study suggested that visitors of history museums are the recipients of embedded messages either explicit or implicit. The second theme that emerged from visual analysis was building digital communities. This study elucidated how smaller museums often promote the physical museum experience over the digital, but they frequently rely on social media technology to communicate the socio-cultural context of the museum, regardless of the geographic location of the museum. Museum educators need to provide online opportunities that go beyond information exchange and target the identity-related needs of adult learners. A second recommendation is that they prioritize social exchange in online platforms with a focus on cultivating and strengthen relationships between museumgoers as well as connectedness to the museum

Beautiful is Good and Good is Reputable: Multiple-Attribute Charity Website Evaluation and Initial Perceptions of Reputation Under the Halo Effect

The halo effect has been extensively used to understand how people make judgments about the quality of an object. Also, the halo effect has been known to occur when people evaluate multi-attribute objects. Although websites consist of multiple attributes and dimensions, prior research in information systems has paid little attention to how people evaluate multi-attribute websites and associated halos. Furthermore, research investigating how initial evaluations of reputation are formed toward unknown objects under the halo effect is scarce. Based on these two research gaps, the purposes of this study are to identify whether there is evidence of salient halos in the evaluation of multi-attribute websites and to theorize initial perceptions of reputation. To accomplish these objectives, we introduce a framework for classifying halos based on attributes and dimensions. Also, this study employs charity websites as a multi-attribute donation channel consisting of three attributes of information content quality (mission information, financial information, and donation information) and four attributes of system quality (navigability, download speed, visual aesthetics, and security). Based on the proposed framework, this study proposes four types of halos that are relevant to charity website evaluation—collective halo (attribute-to-attribute), aesthetics halo (attribute-to-dimension), reciprocal-quality halo (dimension-to-dimension), and quality halo (dimension-to-dimension). The results of structural equation modeling and other analyses provide evidence of the various proposed halos

Interactivity: A review of the concept and a framework for analysis

The terms `interactivity' and `interactive media' became significant buzz-words during the late 1980s and early 1990s when the multi-media euphoria fascinated politicians, economists, and researchers alike. However, right from the beginning of the scientific debate, the inconsistent usage of the term `interactivity' massively complicated the comparability of numerous empirical studies. This is where this article joins the discussion. First, the article sheds light on the terminological origins of `interactivity' and distinguishes the term from cognate expressions. Further, it restructures and extends existing findings on the basis of a new analysis framework which considers three levels of interactive communication (action level, level of subjective situation evaluation, and level of meaning exchange). Finally, it delivers a systematic overview of specific criteria of interactive communication

The Local and the Global: Hokusai's Great Wave in Contemporary Product Design

This article examines the impact and significance of Hokusai’s so-called The Great Wave in contemporary product promotion and design. Arguably Japan’s first global brand, this influential 19th-century woodcut has been widely adopted to style and advertise a wide range of merchandise, most of it neither manufactured in Japan nor primarily dependent on the commodification of the Japanese aesthetic or locale. Interpretation of the varied contexts in which the distinctive cresting wave appears challenges essentialising narratives that see the modern adoption of such traditional non-Western motifs as expressions of Japonisme or Orientalism. Taking an interdisciplinary approach that brings to bear design and global studies theory, Guth instead focuses on how this highly adaptive motif, with its connotations of being both nowhere and everywhere, serves to mediate between the local and the global. Despite the ubiquity of The Great Wave in the commercial realm, to date there have been no studies of its cross-cultural significance. To carry out this project, Guth conducted extensive research into the merchandise on offer in museum shops and online websites, and among global brands such as Patagonia that have made use of the motif. Guth also interviewed designers and users of the products to assess the rationale for the choice of this form of branding and the degree to which awareness of its origins influenced purchases. Guth was invited to present this new research on the global commercial impact of Hokusai’s The Great Wave at an international conference on ‘Hokusai in Context’ in Berlin in 2011. The conference paper and resulting published essay were developed to form a chapter in a book-length investigation into the global iconicity of Hokusai’s wave from its creation to the present day. The book, Hokusai’s Great Wave: Biography of a global icon, will be published by University of Hawai’i Press in 2014

Dimensions of web site credibility and their relation to active trust and behavioural impact

This paper discusses two trends that threaten to undermine the effectiveness of online social marketing interventions: growing mistrust and competition. As a solution, this paper examines the relationships between Web site credibility, target audiences’ active trust and behaviour. Using structural equation modelling to evaluate two credibility models, this study concludes that Web site credibility is best considered a three-dimensional construct composed of expertise, trustworthiness and visual appeal, and that trust plays a partial mediating role between Web site credibility and behavioural impacts. The paper examines theoretical implications of conceptualizing Web sites according to a human credibility model, and factoring trust into Internet-based behavioural change interventions. Practical guidelines suggest ways to address these findings when planning online social marketing interventions

Design, effectiveness and role of visual merchandising in creating customer appeal

This study aims to find out how and to what extent outlets incorporate visual merchandising, that appeals to the customers and lead to a potential purchase. The survey method was followed to conduct the study and data were collected through sampling techniques from identified respondents, who were selected through convenient and judgment methods. The major findings in the light of the objectives of this project were that most of the stores need to have attractive window displays, proper stores layout, appealing visual merchandising themes to attract present and potential customers into the store. It is also understood that the most important aspect of visual merchandising is to have proper lighting and attractive display themes. The output of the study unfolds that the most of the merchandiser’s main focus is to display the newest trend and best moving items into the display windows and visual merchandising was found to be very helpful for converting potential customers into real customers.Visual merchandising, in-store display, visual sensor appeal, silent communication tool, store layout