Models for the optimization of promotion campaigns: exact and heuristic algorithms.

This paper presents an optimization model for the selection of sets of clients that will receive an offer for one or more products during a promotion campaign. The complexity of the problem makes it very difficult to produce optimal solutions using standard optimization methods. We propose an alternative set covering formulation and develop a branch-and-price algorithm to solve it. We also describe five heuristics to approximate an optimal solution. Two of these heuristics are algorithms based on restricted versions of the basic formulation, the third is a successive exact k-item knapsack procedure. A heuristic inspired by the Next-Product-To-Buy model and a depth-first branch-and-price heuristic are also presented. Finally, we perform extensive computational experiments for the two formulations as well as for the five heuristics.Promotion campaign; Minimum quantity commitment; Integer programming; Branch-and-price algorithm; Non-approximability; Heuristics; Business-to-business; Business-to-consumer;

Campaign Management under Approval-Driven Voting Rules

Approval-like voting rules, such as Sincere-Strategy Preference-Based Approval voting (SP-AV), the Bucklin rule (an adaptive variant of $k$-Approval voting), and the Fallback rule (an adaptive variant of SP-AV) have many desirable properties: for example, they are easy to understand and encourage the candidates to choose electoral platforms that have a broad appeal. In this paper, we investigate both classic and parameterized computational complexity of electoral campaign management under such rules. We focus on two methods that can be used to promote a given candidate: asking voters to move this candidate upwards in their preference order or asking them to change the number of candidates they approve of. We show that finding an optimal campaign management strategy of the first type is easy for both Bucklin and Fallback. In contrast, the second method is computationally hard even if the degree to which we need to affect the votes is small. Nevertheless, we identify a large class of scenarios that admit fixed-parameter tractable algorithms.Comment: 34 pages, 1 figur