Efficiency Guarantees in Auctions with Budgets

In settings where players have a limited access to liquidity, represented in the form of budget constraints, efficiency maximization has proven to be a challenging goal. In particular, the social welfare cannot be approximated by a better factor then the number of players. Therefore, the literature has mainly resorted to Pareto-efficiency as a way to achieve efficiency in such settings. While successful in some important scenarios, in many settings it is known that either exactly one incentive-compatible auction that always outputs a Pareto-efficient solution, or that no truthful mechanism can always guarantee a Pareto-efficient outcome. Traditionally, impossibility results can be avoided by considering approximations. However, Pareto-efficiency is a binary property (is either satisfied or not), which does not allow for approximations. In this paper we propose a new notion of efficiency, called \emph{liquid welfare}. This is the maximum amount of revenue an omniscient seller would be able to extract from a certain instance. We explain the intuition behind this objective function and show that it can be 2-approximated by two different auctions. Moreover, we show that no truthful algorithm can guarantee an approximation factor better than 4/3 with respect to the liquid welfare, and provide a truthful auction that attains this bound in a special case. Importantly, the liquid welfare benchmark also overcomes impossibilities for some settings. While it is impossible to design Pareto-efficient auctions for multi-unit auctions where players have decreasing marginal values, we give a deterministic $O(\log n)$-approximation for the liquid welfare in this setting

Bid Optimization in Broad-Match Ad auctions

Ad auctions in sponsored search support ``broad match'' that allows an advertiser to target a large number of queries while bidding only on a limited number. While giving more expressiveness to advertisers, this feature makes it challenging to optimize bids to maximize their returns: choosing to bid on a query as a broad match because it provides high profit results in one bidding for related queries which may yield low or even negative profits. We abstract and study the complexity of the {\em bid optimization problem} which is to determine an advertiser's bids on a subset of keywords (possibly using broad match) so that her profit is maximized. In the query language model when the advertiser is allowed to bid on all queries as broad match, we present an linear programming (LP)-based polynomial-time algorithm that gets the optimal profit. In the model in which an advertiser can only bid on keywords, ie., a subset of keywords as an exact or broad match, we show that this problem is not approximable within any reasonable approximation factor unless P=NP. To deal with this hardness result, we present a constant-factor approximation when the optimal profit significantly exceeds the cost. This algorithm is based on rounding a natural LP formulation of the problem. Finally, we study a budgeted variant of the problem, and show that in the query language model, one can find two budget constrained ad campaigns in polynomial time that implement the optimal bidding strategy. Our results are the first to address bid optimization under the broad match feature which is common in ad auctions.Comment: World Wide Web Conference (WWW09), 10 pages, 2 figure

Statistical mechanics of budget-constrained auctions

Finding the optimal assignment in budget-constrained auctions is a combinatorial optimization problem with many important applications, a notable example being the sale of advertisement space by search engines (in this context the problem is often referred to as the off-line AdWords problem). Based on the cavity method of statistical mechanics, we introduce a message passing algorithm that is capable of solving efficiently random instances of the problem extracted from a natural distribution, and we derive from its properties the phase diagram of the problem. As the control parameter (average value of the budgets) is varied, we find two phase transitions delimiting a region in which long-range correlations arise.Comment: Minor revisio

Budget-Feasible Mechanism Design for Non-Monotone Submodular Objectives: Offline and Online

The framework of budget-feasible mechanism design studies procurement auctions where the auctioneer (buyer) aims to maximize his valuation function subject to a hard budget constraint. We study the problem of designing truthful mechanisms that have good approximation guarantees and never pay the participating agents (sellers) more than the budget. We focus on the case of general (non-monotone) submodular valuation functions and derive the first truthful, budget-feasible and $O(1)$-approximate mechanisms that run in polynomial time in the value query model, for both offline and online auctions. Prior to our work, the only $O(1)$-approximation mechanism known for non-monotone submodular objectives required an exponential number of value queries. At the heart of our approach lies a novel greedy algorithm for non-monotone submodular maximization under a knapsack constraint. Our algorithm builds two candidate solutions simultaneously (to achieve a good approximation), yet ensures that agents cannot jump from one solution to the other (to implicitly enforce truthfulness). Ours is the first mechanism for the problem where---crucially---the agents are not ordered with respect to their marginal value per cost. This allows us to appropriately adapt these ideas to the online setting as well. To further illustrate the applicability of our approach, we also consider the case where additional feasibility constraints are present. We obtain $O(p)$-approximation mechanisms for both monotone and non-monotone submodular objectives, when the feasible solutions are independent sets of a $p$-system. With the exception of additive valuation functions, no mechanisms were known for this setting prior to our work. Finally, we provide lower bounds suggesting that, when one cares about non-trivial approximation guarantees in polynomial time, our results are asymptotically best possible.Comment: Accepted to EC 201

Budget Constrained Auctions with Heterogeneous Items

In this paper, we present the first approximation algorithms for the problem of designing revenue optimal Bayesian incentive compatible auctions when there are multiple (heterogeneous) items and when bidders can have arbitrary demand and budget constraints. Our mechanisms are surprisingly simple: We show that a sequential all-pay mechanism is a 4 approximation to the revenue of the optimal ex-interim truthful mechanism with discrete correlated type space for each bidder. We also show that a sequential posted price mechanism is a O(1) approximation to the revenue of the optimal ex-post truthful mechanism when the type space of each bidder is a product distribution that satisfies the standard hazard rate condition. We further show a logarithmic approximation when the hazard rate condition is removed, and complete the picture by showing that achieving a sub-logarithmic approximation, even for regular distributions and one bidder, requires pricing bundles of items. Our results are based on formulating novel LP relaxations for these problems, and developing generic rounding schemes from first principles. We believe this approach will be useful in other Bayesian mechanism design contexts.Comment: Final version accepted to STOC '10. Incorporates significant reviewer comment

Budget feasible mechanisms on matroids

Motivated by many practical applications, in this paper we study budget feasible mechanisms where the goal is to procure independent sets from matroids. More specifically, we are given a matroid =(,) where each ground (indivisible) element is a selfish agent. The cost of each element (i.e., for selling the item or performing a service) is only known to the element itself. There is a buyer with a budget having additive valuations over the set of elements E. The goal is to design an incentive compatible (truthful) budget feasible mechanism which procures an independent set of the matroid under the given budget that yields the largest value possible to the buyer. Our result is a deterministic, polynomial-time, individually rational, truthful and budget feasible mechanism with 4-approximation to the optimal independent set. Then, we extend our mechanism to the setting of matroid intersections in which the goal is to procure common independent sets from multiple matroids. We show that, given a polynomial time deterministic blackbox that returns -approximation solutions to the matroid intersection problem, there exists a deterministic, polynomial time, individually rational, truthful and budget feasible mechanism with (3+1) -approximation to the optimal common independent set